Most dashboards that are used in businesses today fail At best they deliver only a fraction of the insight that is needed to monitor the business This is a travesty because effective dashboard design can be achieved by following a small set of visua ID: 50567
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Copyright © 2007 Stephen Few, Perceptual EdgeStephen Few, Perceptual EdgeInformation Dashboard Design: The Effective Visual Communication of Datadashboards that are used in businesses today fail. At best they the business. This is a travesty, because effective dashboard uence of information technologies. These tech- attens us in its wake. Taming this beast has become a primary goal of the information industry. One tool that has emerged from this effort in recent years is the dashboard. This single-screen presentation. At least it can be, but only when properly designed. Most dashboards that are used in business today, however, fall ilybut poor data presentation. To serve their purpose and ll their potential, dashboards must display a dense array of municates clearly and immediately. This requires design that tion rapidly. This can only be achieved when the visual design cognitionwhat works, what doesnt, and why. No technology formation effectively. People believe that dashboards must look ashy, lled with eye-catching gauges and charts, sizzling with graphical luster, despite the fact that displays of this type usually say little, and what they manage to say, they say poorly. Only boards to bring real value to the workplace. These circum-Dashboards offer a unique solution to the problem of information vendors that develop and sell dashboard products. They work hard to make their dashboards shimmy with sex appeal. They taunt, You dont want to be the only company in your neighbor-hood without one, do you? They whisper sweetly, Still havent it and watch the money pour in. Those gauges, meters, and c lights are so damn cute, but their appeal is only skin deep. cial ash, vendors hype and sizzle lives a unique and effective solution to a very real need for information. This is the dashboard that deserves to Think about the cockpit of a commercial jet. Years of effort went into its design to enable the pilot to see whats going on at a Most dashboards that are used in businesses today fail. At best they deliver only ...beyond the hype and sizzle lives a unique and effective solution to a very real needfor information. This is the dashboard that deserves to live on your screen. perceptual