Meet The 2013 Speaker Faculty November 1315 2013 Hotel Nikko San Francisco CA November 1315 2013 Hotel Nikko San Francisco CA Central to the success of your Big Data strategy is collaboration between key stakeholders in an organization Weve ID: 623718
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Meet The 2013 Speaker Faculty
November 13-15, 2013
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Hotel Nikko, San Francisco, CASlide2
November 13-15, 2013
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Hotel Nikko, San Francisco, CACentral to the success of your Big Data strategy is collaboration between key stakeholders in an organization. We’ve gathered together leaders and top executives spanning the business, finance, healthcare, retail
and non-profit industries to discuss the challenges and successes that lead to long-term, successful strategies at the upcoming 2
nd
Annual Big Data Business Form
to make sure your organization has access to the best.You’ll find that we took note of the top big data executives who you’d like to meet and made sure you have access to them this year. We are proud to introduce your to our impressive faculty of speakers from organizations including:PayPalExpediaWhole FoodsNokiaMonsterIntelAnd many more …
We hope to see you this November!
Kind Regards,Hannah HagerDigital Content Manager
About The 2nd Big Data Business Forum … The 2nd Annual Big Data Business Forum is an event that offers a unique three-day program that brings together top technologists, analysts and business executives under one roof to share best practices through practical and proven Fortune 500 case studies. Leave with the skills and insights needed to accelerate the path from analytics and insights to action. The Big Data Business Forum has been designed to provide you with what you need no matter where you are in the journey, with an underlying theme of value.
Editor’s Welcome
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Brian
Schmucker
Director of Analytics, Sales Process Improvement
Kelly Services
@KellyServices
Wednesday, November 13, 2013
CASE STUDY: A Different View of Supply Chain Within a Service Industry – Kelly Services Using Analytics to Enhance the Talent Supply ChainNovember 13-15, 2013 ● Hotel Nikko, San Francisco, CA
Brian
Schmucker
has dual responsibilities; managing the Global Sales Process Improvements and managing Kelly's Data Analytics, which is responsible for large accounts and new sales data analysis and benchmarking.
Brian’s
role within Kelly has evolved from corporate accounting to Global Sales Support. He led the finance and pricing roles for Kelly’s office of the president accounts, which serviced Kelly’s most strategic customers from 1999 - 2009. Brian has also managed one of Kelly’s top 10 accounts, and signed the account to a new, five-year agreement while in that capacity.
Brian earned an M.B.A. from Walsh College in Troy, MI. and received his Bachelors in Business Administration with a focus in Accounting from Eastern Michigan University. Brian is based in Kelly’s world headquarters in Troy, MI
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Ferenc
Huszár
Lead Data Scientist
PeerIndex
@PeerIndex
Friday, November 15, 2013
SESSION:
Science of Influence – How We Measure Influence Online
November 13-15, 2013
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Hotel Nikko, San Francisco, CA
Ferenc
Huszár
is lead data scientist at London-based social media analytics company
PeerIndex
and an active contributor in the emerging data science community in London.
He
holds a PhD in Machine Learning from the
Univeristy
of Cambridge, where he developed computational methods for analysing and understanding data in a range of applications. Currently he develops products and statistical techniques which derive value from social media data.Slide5
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Dana
Zuber
Strategy
& Analytics Executive
Wells Fargo
@
WellsFargo
Thursday, November 14, 2013
CASE STUDY:
Building Analytics Community of Practice at Wells Fargo
November 13-15, 2013
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Dana
Zuber
is a strategy and analytics executive at Wells Fargo where she was an early adopter and evangelist of using visual analytics to tell stories with data.
She
has led analytics teams at Wells Fargo in Wealth Management, Branch Planning and Modeling and most recently in Enterprise Data and Analytics. Currently, she and her team are focused on big data analytics as well as standing up an enterprise-wide Analytics Community of Practice for the bank.
Dana
presents regularly to Wells Fargo executive leadership teams in addition to speaking at conferences.
Prior
to Wells Fargo,
Dana
worked at companies such as Walmart.com, L’Oreal USA and Canadian Tire
.
Dana has a degree in Mechanical Engineering from Queen’s University in Canada and an MBA from The Kellogg School of Management at Northwestern. Dana and her family live in Oakland California
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Don
Hinman
SVP for Data Strategy
Epsilon
@
EpsilonMktg
Wednesday, November 13, 2013
SESSION:
Developing a Data Strategy and an Integrated Marketing and Sales Database
November 13-15, 2013
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Don
Hinman
is the SVP for Data Strategy for Epsilon.
Don
leads the data asset utilization functions for Epsilon’s data
products. He also acquires
data and helps clients understand how to use it.
Don
is often referred to as “Dr. Data” due to his experience and expertise known across the industry for the creation and use of external data in database marketing applications.
He
is past Chair of the Direct Marketing Association’s Committee on Ethical Business Practices.
He
is also a past member of the Board of Trustees for the Direct Marketing Educational Foundation.
In 2013,
Don was honored with a Silver Apple Award from the Direct Marketing Club of New York.
What has been your biggest challenge when it comes to big data and analytics within your role?
“Helping people understand the Big Data is not a panacea. While it adds strength and understanding to Marketing, it does not replace all other techniques.”Slide7
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Jean-Paul
Isson
Global VP of Business Intelligence & Predictive Analytics
Monster Worldwide
@
jp_isson
Friday, November 15, 2013
SESSION:
The Big Questions That Will Unlock the Power of Your Big Data And Analytics Outcomes
November 13-15, 2013
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Jean-Paul
Isson
recently co-authored a 2012 book :
“Win
With Advanced Business Analytics : Creating Business Value from your
Data.” He
is an internationally recognized speaker and an expert in advanced business analytics.
Jean-Paul is Global VP of Business
I
ntelligence
and
Predictive Analytics
at Monster Worldwide,
Inc., where
he has built his global business intelligence team from the ground up and successfully conceived and implemented global customer scoring/segmentation, predictive modeling, and Web mining applications building across North America, Europe, and Asia-Pacific.
Over the next five years, what do you foresee as the single biggest impact that big data will have in business?
“Data will become less valuable, while analytical insights become more valuable and predictive modeling becomes the new de facto standard.”Slide8
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John
Coe
President
The Sales & Marketing Institute
Wednesday, November 13, 2013
CHAIRPERSON’S REMARKS:
Industry Overview – The Burning Questions for the B2B Marketer
November 13-15, 2013
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Hotel Nikko, San Francisco, CA
John is well known in the B2B database marketing world as he has given
more than
425 presentations and seminars in the last 30
years and
is the author of the McGraw-Hill book,
The Fundamentals of Business-to-Business Sales & Marketing.
In
addition, he has held positions
as
Product Manager BFG Chemical, National Sales Manager Quaker Oats, National Campaign Manager of IBM, Sr. VP of B2B Rapp Collins Worldwide, President of Protocol B2B and President of Integrated Target Marketing.
He
now is writing his second book,
The Complete B2B Data Guide & Resource Directory due out in late 2013.Slide9
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John
Reynders
Chief
Information Officer
Moderna
Therapeutics
@
ModernaT
Wednesday, November 13, 2013
SESSION:
Big Data in the Life Sciences – The Good, the Bad and the Ugly
November 13-15, 2013
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John
is the Chief Information Officer of
Moderna
Therapeutics, where he is responsible for deploying novel Informatics,
Automation
and IT solutions in support of the company’s pioneering mission to deliver an entirely new in-vivo drug modality – messenger RNA Therapeutics™.
Prior
to
Moderna
, John was VP of R&D Informatics at AstraZeneca, responsible for IT,
Information
and Informatics solutions across AstraZeneca’s R&D organization - leading teams in the US, UK, Sweden, Russia, Japan, and China to enable discovery, translational, clinical, pharmaceutical development, and regulatory functions.
What has been your biggest challenge when it comes to big data and analytics within your role?
“By far the biggest challenge is securing Data Scientist talent essential to enable any Big Data agenda. These are colleagues with an incredibly diverse background spanning computer science, software engineering, statistics, informatics, high-performance cloud computing, in addition to a strong knowledge of the target business domain.”Slide10
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Kristian
Hammond
Founder & CTO
Narrative
Science
@
NarrativeSci
Friday, November 15, 2013
SESSION:
Know Your Audience and the Story You Want to Tell: Making the Most of Your Big Data Initiatives
November 13-15, 2013
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Hotel Nikko, San Francisco, CA
Kristian
Hammond is CTO and one of the founders of Narrative Science. Mr. Hammond is currently on leave from the Department of Electrical Engineering and Computer Science at Northwestern University.
He
is an accomplished researcher in the areas of human-machine interaction, context-driven information systems and artificial intelligence. After completing his Ph.D. in computer science at Yale University in 1986, Mr. Hammond founded The University of Chicago’s Artificial Intelligence Laboratory. Under his direction, the laboratory flourished as a center for innovative artificial intelligence research for over a decade.
In
1998, Mr. Hammond moved to Northwestern University to form
Northwestern’s
Intelligent Information Laboratory (
InfoLab
) and began focusing on the generation of content based on search and data analytics
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Mike Olson
Co-Founder & Chief Strategy Officer
Cloudera
@
mikeolson
Thursday, November 14, 2013
KEYNOTE ADDRESS:
Monetizing In-House Big Data Solutions
November 13-15, 2013
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Hotel Nikko, San Francisco, CA
Mike co-founded
Cloudera
in 2008 and served as its CEO until 2013 when he took on his current role of chief strategy officer (CSO.) As CSO, Mike is responsible for
Cloudera’s
product strategy, open source leadership, engineering alignment and direct engagement with customers.
Prior
to
Cloudera
Mike was CEO of
Sleepycat
Software, makers of Berkeley DB, the open source embedded database engine. Mike spent two years at Oracle Corporation as vice president for Embedded Technologies after Oracle’s acquisition of
Sleepycat
in 2006.
Prior
to joining
Sleepycat
, Mike held technical and business positions at database vendors Britton Lee,
Illustra
Information Technologies and Informix Software. Mike has a Bachelor’s and a Master’s Degree in Computer Science from the University of California, Berkeley.Slide12
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Natasha
Balac
Director
of Predictive Analytics of Excellence
SDSC
Thursday, November 14, 2013
CASE STUDY:
Large Data Predictive Analytics on a Smart Grid
November 13-15, 2013
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Hotel Nikko, San Francisco, CA
Natasha is
the Director of Predictive Analytics Center of Excellence at the SDSC encompassing many data mining projects including collaborations with the Smart Energy Grid, Medical School,
Humanities and
Fraud detection. Natasha received her Master's and Ph.D.
in Computer
Science from Vanderbilt University with an emphasis in Machine Learning and Data Mining from large data sets.
Her
dissertation focused on creating and applying novel data mining techniques to mobile robots and real time sensor data.
She
has been with SDSC since 2003.
She previously worked on
mining, analytics and bioinformatics in the
biotech industry
.
She
has also led multiple collaborations across a wide range of organizations in industry, government and academia. Slide13
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Pavandeep
Kalra
Head of Product Management & Strategy for Data
Nokia
@
nokia
Friday, November 15, 2013
CASE STUDY:
Building Eight Core Elements of a World Class Consumer Data & Analytics Capability at Nokia’s Location & Commerce Business
November 13-15, 2013
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Hotel Nikko, San Francisco, CA
Pavandeep
Kalra
is the Head of Product Management & Strategy for Data and Analytics in Nokia.
Pavandeep
is currently leading an effort to create “smart data” for
Nokia’s
location based platform to provide users with insights they can trust everyday, everywhere.
Prior
to Nokia he was a senior manager of analytics at
Oracle,
focused on predictive demand forecasting for large retailers such as
Wal-mart
and JC Penny. He has also been a co-founder and strategy head of a
VC-funded
early stage startup in supplier relationship management.
Pavandeep
has more than
eight pending patent applications, is a founder advisor for data analytics startup companies and holds bachelor degrees from the Wharton and Engineering Schools of the University of
Pennsylvania.Slide14
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Rahul
Todkar
Head of Marketing Analytics
Intuit
@Intuit
Friday, November 15, 2013
SESSION:
The Real Risks of
Hadoop
– What the IT Department Needs to Consider
November 13-15, 2013
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Hotel Nikko, San Francisco, CA
Rahul
Todkar's
interest and passion lies in creating compelling stories with data to enable decision making and informed trade-offs. He enjoys tackling challenges presented by big data and thrives in an environment with data and technology complexities to drive business transformation through power of analytics.
As current head of channel marketing analytics, Rahul leads optimization efforts to drive new user acquisition, x-sell and multi-channel, multi-device experience across Intuit’s Small Business Group.
In
this role, Rahul oversees all aspects of analytics and data strategy including digital [web and mobile] analytics, offline/online marketing spend optimization, statistical modeling, segmentation, media mix modeling, cross-channel attribution and people, tools, vendor management.
Prior
to Intuit,
Rahul worked for such analytics
powerhouses
as eBay/PayPal
and Capital One. Slide15
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Ravi Prasad
Head of Analytics,
Strategy and Innovation
Liberty
Mutual
@
libertymutual
Friday, November 15, 2013
CASE STUDY:
Big Data Analytics in P&C Insurance – Fraud Management Analytics and Catastrophe Management Analytics
November 13-15, 2013
●
Hotel Nikko, San Francisco, CA
Ravi
Prasad
is an experienced operational executive and a strategy consultant specializing in Data Analytics, Product Management and Organizational Transformation. He
has more than a
decade of global experience in Financial services, Management consulting and Technology. Ravi currently works at Liberty Mutual Group and
is responsible
for strategy, analytics and innovation. Prior to Liberty, Ravi
worked at State Street Corporation, Bearing Point Consulting and on a successful entrepreneurial venture. In the past, he interned with JP Morgan Investment Banking, Capital Markets.
Ravi
holds an MBA from Kellogg School of Management and Masters degree in Computer Engineering from Boston University, and an exchange program from Massachusetts Institute of Technology. He also holds a patent in “
TopicGraph
”, a semantic data algorithm that builds real time relationships by extracting deeper meaning of data.Slide16
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Sameer Chopra
Vice President of Marketing Analytics
Orbitz
Worldwide
@
orbitz
Friday, November 15, 2013
Chairperson’s Address
November 13-15, 2013
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Sameer
Chopra is
Vice
P
resident
of Advanced Analytics at
Orbitz
Worldwide, Inc., a leading global online travel company. He has more than 15 years of experience in applying data mining and predictive analytics across various business domains at both Fortune 500 firms and startups.
Before
joining
Orbitz
, Chopra led the Marketing Analytics and Web testing team at Intuit’s Small Business Group and served as director of analytics at eBay. He holds a master’s degree in Operations Research from the Massachusetts Institute of Technology.Slide17
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James W.
Obermayer
Executive Director
Sales Lead Management Association
Wednesday, November 13, 2013
SESSION:
It’s All About Leads – How to Increase Qualified Leads by 300%
November 13-15, 2013
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James
W.
Obermayer
is an author/co author (four books) and speaker on subject of sales lead management. James is the
founder
of the world-wide
6,500
member Sales Lead Management Association, which also has a
Linkedin
Group of
3,023
members.
The
SLMA is the sponsor of the yearly Sales Lead Management Week, the annual contest for the 50 Most Influential People in Sales Lead Management, and the nomination and naming of the 20 Women to Watch in Sales Lead Management.
The
SLMA also hosts the weekly c-level interview program; SLMA Radio.
Sales
Lead Management news is reported daily on the home page of the SLMA.
What do you hope to achieve through the implementation of big data and analytics within your role/department/organization?
“
I expect to increase sales at a lower cost of marketing at a faster rate than my competitors.”Slide18
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Jim Wheaton
Co-Founder & Principal
B2BMarketing.com
@b2bmarketing
Wednesday, November 13, 2013
SESSION:
Best-Practices Analytics, Testing and Measurement for B2B Marketers
November 13-15, 2013
●
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Jim Wheaton, a Co-Founder of B2BMarketing.com, has been a direct and database marketing professional since 1981.
He
has held positions ranging from P&L responsibility for several major direct marketing product lines, to building and managing a cutting-edge data mining and strategic consulting practice.
Jim
started out in B2C, eventually embraced B2B in all of its data complexity, and has been deeply immersed in the B2B world since 2001.
Jim began as an in-the-trenches line manager. Subsequently, he was a database consultant at
Kestnbaum
& Company, VP of Research & Consulting at
Wiland
Services, SVP of Strategic Consulting at
KnowledgeBase
Marketing (now KBM Group), Co-Founder of Wheaton Group in 2000, and Co-Founder of B2BMarketing.com in 2011. Jim has authored over 210 industry articles and speeches, and is former Chairman of The DMA Analytics Council. He holds an MBA from The University of Chicago, and a BA from Brown University
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Mario
Faria
Chief Data Officer
Bill & Melinda Gates Foundation
@
mariofaria
Thursday, November 14, 2013
SESSION:
The Data-Driven Business Attributes
November 13-15, 2013
●
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Mario
is one of the first Chief Data Officers in the world. He has worked as a CDO for Boa Vista, a credit bureau services provider in Brazil, which is partly owned by Equifax.
Mario
has worked for IBM, Accenture and Microsoft, leading projects related to BI, DW, CRM, Supply Chain, Web Development and Management Consulting. Mario has an MBA from the University of California at Santa Cruz, a MSc from the State University of New York at Albany and a BSc from
Unicamp
(Brazil). Mario has moved to USA in January 2013, and is currently working as a Big Data Business Advisor, helping companies to cross the “data chasm.”
What has been your biggest challenge when it comes to big data and analytics within your role?
“A big challenge is finding the right people to support the projects. With cloud computing, technology has become a commodity. And data is everywhere. People, on the other hand, are now the critical path for the success of any Big Data project.”Slide20
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Shira
Witelson
Director of Analytics Modeling
J.Crew
@
jcrew
Friday, November 15, 2013
SESSION:
Understanding Online Attribution Modeling
November 13-15, 2013
●
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Shira
Witelson
is the Director of Analytics Modeling at
J.Crew
, focusing on Statistical Modeling and Analysis for Database Marketing.
Shira
is currently establishing the first advanced analytics department of
J.Crew
; in charge of developing, overseeing and implementing predictive models in the marketing scheme of
J.Crew
in view of supporting acquisition and retention efforts.
She
received her M.A. in Statistics from Columbia University,
B.Sc
in Industrial Engineering and Management from the
Technion
and a B.A. in Statistics from the Hebrew University of Jerusalem. Previously holding an Associate Director position, in the Advanced Analytics team at
Digitas
New York (a
Publicis
subsidiary) where she developed a highly complex and successful attribution model that was sold to numerous clients. Slide21
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Joel
Warady
Chief Sales & Marketing Officer
Enjoy Life Foods
@
enjoylifefoods
Friday, November 15, 2013
CASE STUDY:
Big Data Strategies for Companies with Small Data Budgets
November 13-15, 2013
●
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Joel
Warady
is Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category. Prior to joining Enjoy Life, Joel was Principal of Joel
Warady
Group, a Marketing, Social Media, and Business Growth consulting firm.
Joel
is a former owner of a US branded CPG company that at its peak had its products sold in over 17,000 retail locations throughout the US, and 56 countries globally.
Joel
has spent 33 years in a marketing capacity in the retail, publishing and CPG industries.
What has been your biggest challenge when it comes to big data and analytics within your role?
“The problem with data is the fact that there is so much of it, if one is not careful, you can get buried in it. Now more than ever, the old adage "paralysis by analysis" holds true. At some point, decision need to be made, even as the data continues to come pour in.”Slide22
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Tony
Flanery
-Rye
Director of Global Analytics
Expedia
@
expedia
Thursday, November 14, 2013
CASE STUDY:
The Pursuit for Better Information at Expedia
November 13-15, 2013
●
Hotel Nikko, San Francisco, CA
Tony
Flanery
-Rye is Director of Global Analytics for Expedia’s Online Marketing Group.
He
leads a team of analytics professionals driving actionable insights for Paid and Free Search, Partner, Affiliate and Customer Marketing.
His
focus is bringing order and insight to the millions - and in some cases billions - of pieces of unstructured data from service contracts, customer data and usage, keywords, page views, and site actions.
Tony
holds a Master’s Degree in Finance from Seattle University and has more than 15 years of experience across hospitality,
telecom
and travel.
His
expertise spans operations, pricing, software development, commission plan design, web analytics and customer analytics
.Slide23
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November 13-15, 2013
● Hotel Nikko, San Francisco, CA
W
ednesday, November 13, 2013
WORKSHOP:
Building a Big Data Platform
Thursday, November 14, 2013KEYNOTE: Aligning Business and IT on The Big Data Journey
Wednesday, November 13, 2013
WORKSHOP: Developing the Ability and Capability for High-Performance Data Processing
Jerome Boulon
Director, Big DataRiot Games@riotgames
Arek
Kaczmarek
Big Data Solutions Engineer
Expedia
@
expedia
Sam Hamilton
VP, Data Technology
PayPal
@
paypal
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●
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bigdatabusinessforum.com
bigdatabusinessforum.com
November 13-15, 2013
●
Hotel Nikko, San Francisco, CA
Thursday, November 14, 2013
SESSION:
Staffing Big Data Teams – Core Competencies Required to Drive a Successful Big Data Strategy
Thursday, November 14, 2013
KEYNOTE:
Aligning Business and IT on The Big Data Journey
Friday, November 15, 2013
SESSION:
Quality Management – Ensuring Validity of Data
Chris Taylor
Global Executive Coordinator, Global Data Team
Whole Foods Market
@wholefoods
Kerstin
Kleese
van Dam
Associate Division Director
Pacific Northwest National Laboratory
@
paypal
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Kira
Chuchom
Data Governance, Data Management Organization
Microsoft
@
microsoftSlide25
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bigdatabusinessforum.com
bigdatabusinessforum.com
November 13-15, 2013
●
Hotel Nikko, San Francisco, CA
Thursday, November 14, 2013
CASE STUDY:
Putting Insights into Action – Leveraging Information to Drive Efficiency in Business Operations
Thursday, November 14, 2013
KEYNOTE:
The Next 5 Years – Big Data Trends and Predictions
Thursday, November 14, 2013
CASE STUDY:
Big Data Modeling – Hierarchical Media Mix Model
Christine Smiley
Director of Consumer Insights
Michaels Stores, Inc.
@
michaelsstores
Michael
Kaushansky
EVP, Chief Analytics Officer
Havas
Media
@
havasmedia
Brian Hopkins
Principal Analyst, Enterprise Architecture
Forrester Research
@
forrester
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●
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bigdatabusinessforum.com
bigdatabusinessforum.com
bigdatabusinessforum.com
November 13-15, 2013
●
Hotel Nikko, San Francisco, CA
Friday
, November
15,
2013
KEYNOTE:
Cutting Through the Hype – What Big Data Cannot Help You Accomplish
Friday, November 15, 2013
SESSION:
Overcoming the Frustrations of Database Management
Friday, November 15, 2013
PANEL:
Four Companies You Should Take Notice Of
Scott Nicholson
Chief Data Scientist
Accretive Health
@
accretivehealth
Jim Smith
General Partner
Mohr
Davidow
@
mohrdavidow
Raghu
Nambiar
Distinguished Engineer
Cisco Systems
@cisco
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●
1-800-882-8684Slide27
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bigdatabusinessforum.com
bigdatabusinessforum.com
bigdatabusinessforum.com
bigdatabusinessforum.com
November 13-15, 2013
●
Hotel Nikko, San Francisco, CA
ENQUIRY@IQPC.COM
●
BIGDATABUSINESSFORUM.COM
●
1-800-882-8684
We hope you have enjoyed getting to know our speaker faculty.
Attendee
Profile
Join
Us!
Nov
. 13-15 in San
Francisco
Three Ways to
Register:
Call
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