April 14th 2021 Quick summary An operational backbone is a coherent set of enterprise systems data and processes supporting a companys core operations Ross et al 2019 p 42 Structure processes technology and data ID: 1007016
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1. Operational backboneNora SkjelstadApril 14th 2021
2. Quick summary«An operational backbone is a coherent set of enterprise systems, data, and processes supporting a company’s core operations» (Ross et al., 2019, p. 42)Structure processes, technology and data Good structure, but messy and non-coherent set of data counteracts the goals of an operational backboneShortcuts (p. 51): Reducing business complexity Narrowing the scope of digitizationLower your standardsFrom spagetti between silosto operational backbone
3. Quick summaryMakes us discuss problems relating to the foundations of an organization rather than the limitation of the organization’s platformEasier for the platform to gain value from the business processes with a good operational backbone Digital offeringsZalando – Keeping track on warehouse status – Giving a «Remind me when back in stock!-notice to the customer as a digital offering«The product is sold out We will send you an e-mail when the item is back in stock.» www.zalando.no
4. Questions?
5. Group task!Explain how you can through creating an operational backbone achieve operational effectiveness (As described by Porter)? Give examples.A: Based on your explanation in task 1, where do you see operational effectiveness and operational backbone in your own group case? Give at least two examples of both. B: Do you think the operational effectiveness in your case is a result of the operational backbone?What could your group case do to achieve an operational backbone? And if you believe that they already have achieved this, how did they do it?Estimate about 30 min for group discussion. We will as usual be going through each group in plenary
6. From the group session 03.02.2021
7. Creating an operational backbone to achieve operational effectiveness By standardising the data format you’re allowing the developers to access data to build your service around, making it easier to do the tasks better than the competitors in the marketOperational backbone and operational effectiveness goes hand-in-hand: Operational effectiveness will happen with a good operational backboneOperational backbone will facilitate more interaction between different department in the organization – Easier to innovate Operational backbone is cheaper for the organization – uses less resources – more experimental on solutions – better productsLess chances for mistakes with a good operational backboneReducing number of systems in use, less complex, easier to work effectively, making better products than the rest of the marketFrom plenary discussions: