Brand TraitsWe areWarm modern strong collaborative trustworthy innovative effective inx0066006Cuential engaged leadersThe Chamber 149 Our Name4The Chamber For a Greater Chapel HillCarrboros both th ID: 863807
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1 Our ValuesWe believe:Diversity builds a
Our ValuesWe believe:Diversity builds a more resilient economy.Our progressive reputation is an asset and part of our competitive advantage.Our individual communities bene�
2 t from the success of each other and the
t from the success of each other and the region.The collaboration between and among business, government, academia, and residents is civics at its best. Brand Traits We are:Warm, mode
3 rn, strong, collaborative, trustworthy,
rn, strong, collaborative, trustworthy, innovative, effective, in�uential, engaged leaders. The Chamber • Our Name4 The Chamber For a Greater Chapel Hill-Carrboros b
4 oth the name of our organization and a d
oth the name of our organization and a directive that reinforces our mission: to serve and advance the business interests of our area and to build a sustainable community where busine
5 ss thrives. Our Name and TaglineFor a Gr
ss thrives. Our Name and TaglineFor a Greater Chapel Hill-CarrboroThe Chamber has one thousand members, four promises, and one purpose: For a Greater Chapel Hill-Carrboro.NameTaglineC
6 harge 5 The Chamber logo mark represents
harge 5 The Chamber logo mark represents the area we serve. A central circle surrounded by series of concentric C shapes represents our home of Chapel Hill and our work radiating out
7 into the greater community. Chapel HillC
into the greater community. Chapel HillCarrboroOrange CountyChatham and Beyond Logo (color) Logo (one color) The Chamber logo mark elements are positined in equal distances. The width
8 of the largest arc (“x”) is used as
of the largest arc (“x”) is used as a unit of measure to ensure the distances between arcs are the same. xxxxxxx Logo (alternate versions and use) Horizontal Layout Brand Badg
9 e Mark Printed MaterialsStationeryE-Mail
e Mark Printed MaterialsStationeryE-MailDigital MarketingSwagCollateral Color PaletteSecondary PMS Rubine Red PMS 513 PMS 1375 PMS 298CMYK: 67, 2, 0, 0 CMYK: 77, 0, 100, 0CMYK: 0, 45,
10 94, 0CMYK: 0, 70, 100, 0CMYK: 0, 100, 2
94, 0CMYK: 0, 70, 100, 0CMYK: 0, 100, 22, 3CMYK: 38, 4, 0, 0CMYK: 53, 99, 0, 0 CMYK: 44, 34, 22, 77 # 41B6E6# 43B02A# FF9E1B# FF671F# CE0058# 9BCBEB# 93328E# 53565A PMS 361 PMS 165 P
11 MS 291 PMS Cool Grey 11Primary 11 FontsT
MS 291 PMS Cool Grey 11Primary 11 FontsThe Chamber logo font is also the brand font, Muli. Muli is a minimalist, sans serif font that can be used in both print and web applications. I
12 t is used primarily in two weights - lig
t is used primarily in two weights - light and black. DOWNLOAD FONT: HTTPS://FONTS.GOOGLE.COM/SPECIMEN/MULIFor a resilient Chapel Hill-Carrboro.The Chamber supports Partnership for a
13 Sustainable Community, which tracks the
Sustainable Community, which tracks the well-being of Greater Chapel Hill across social, economic, and environmental indicators to ensure we remain one of the best places to live, wor
14 k, shop, play, learn, and raise a family
k, shop, play, learn, and raise a family.Learn more at carolinachamber.org Muli blackMuli blackMuli light 12 Leaving the correct amount of white space around the Chamber logo is cruci
15 al for brand consistency, legibility and
al for brand consistency, legibility and recognition.The width of the logo mark is used below as a unit of measure, ensuring consistent white space around the logo.White Space The pa
16 rtner logos are created by combining The
rtner logos are created by combining The Chamber Badge and the Partner’s organization name. The distance between the badge and Partner’s name equals the width of the logo mark Pa
17 rtner Logos - Example Partner Logos Br
rtner Logos - Example Partner Logos Brand Elements - ArcsThe brand arcs are formed from half of our C shape and can be combined with the C shapes in an illustrative background motif
18 or to highlight content. Sample Headlin
or to highlight content. Sample Headline. Logo and Badge in Use As sit et pos nus doluptae velit, inim aut isquam voloritia derio. Elibus sum eserro delibus tectecaest eumqui of�
19 660069;cab iliquias num ento mini solupt
660069;cab iliquias num ento mini soluptaque ipsunt es autem sitent eictem non consequodit idipient autem voluptaAs sit et pos nus doluptae velit, inim aut isquam voloritia derio. Eli
20 bus sum eserro delibus tectecaest eumqui
bus sum eserro delibus tectecaest eumqui of�cab iliquias num ento mini soluptaque ipsunt es autem sitent eictem non consequodit idipient autem voluptaThe brand badge can be
21 used on pieces where the full logo is a
used on pieces where the full logo is also displayed. Third Party Logo Positioning Messaging, look and feel to re�ect The Chamber visual identityMessaging, look and feel t
22 o re�ect other brand’s v
o re�ect other brand’s visual identityNeutral look to re�ect the balance between The Chamber and the other brand.EXAMPLE 1EXAMPLE 2EXAMPLE 3 THE OTHERBRAND
23 LOGO THE OTHERBRAND LOGO THE OTHERBRAN
LOGO THE OTHERBRAND LOGO THE OTHERBRAND LOGO The Chamber • 19 The Chamber • 20 The Chamber • 21 The Chamber • 22 The Chamber • Don’t mix eleme
24 nt colorsDon’t stretch or squish logoD
nt colorsDon’t stretch or squish logoDon’t change logo element sizesDon’t remove or simplify logo elementsDon’t use any other color palette on the stand-alone primary logoD
25 on’t outline logo or elements of th
on’t outline logo or elements of the logo Don’t put logo on a low contrast color or busy photographDon’t change logo hierarchyDon’t skew or warp logo Logo Don’ts Thank