Adobe Analytics Journal Ad Sales - PowerPoint Presentation

Adobe AnalyticsJournal Ad Sales Carla Walley 7/26/17

Session Goal: Answer your questions! How do I login into Site Catalyst? How do I look up a specific site? Can I create a custom landing page for the journal and apps that I sell?How do I choose multiple fields in the report e.g. Unique Users, Visitors?How do I build segments for specialty and/or country?How do I schedule a report for auto delivery?How do I bookmark a report? Adobe Analytics 101 - Journal Ad Sales 2

How do I login into Site Catalyst? Adobe Analytics 101 - Journal Ad Sales 3

Admin Request access by sending an email to the Analytics Requests Mailbox AnalyticsRequests@wolterskluwer.com Identify the product for which access is requiredYou will receive an automated email from Adobe that contains your username and password when the access is setupAccess Analytics at https://my.omniture.com/login/ Sign in with company, username and passwordThe company is Wolters Kluwer Medical Username and password are those that you received in the email from Adobe First Time Login You will receive a privacy notice to accept You will be prompted to change your password Adobe Analytics 101 - Journal Ad Sales 4

How do I look up a specific site? Adobe Analytics 101 - Journal Ad Sales 5

Report Suites Adobe’s Definition: A report suite defines the complete, independent reporting on a chosen website, set of websites, or subset of web pages. Usually, a report suite is one website, but it can be a global segment where you have combined several sites' numbers to get totals. What does that mean to us? There is one report suite for each unique productEach unique product will roll into the EJP Production Report Suite allowing us a holistic platform view of the business and our customer Adobe Analytics 101 - Journal Ad Sales 6

Report Suite Selection Select the desired Report Suite from the drop down menu The open report will re-run to reflect the new Report Suite Email the Analytics Requests Mailbox to request access to sites that you do not see in your drop down menuAdobe Analytics 101 - Journal Ad Sales 7

Can I create a custom landing page for the journal and apps that I sell? Adobe Analytics 101 - Journal Ad Sales 8

Default Dashboard At login the Default Dashboard will show Change the Report Suite to see Journal specific detail Click through each reportlet to dive deeper into the dataMore public dashboards are available in the Dashboard menu/manager You can create your own!!! Adobe Analytics 101 - Journal Ad Sales 9 https://marketing.adobe.com/resources/help/en_US/sc/user/dashboard.html

How do I choose multiple fields in the report e.g. Unique Users, Visitors? Adobe Analytics 101 - Journal Ad Sales 10

Metrics At least 2 ways to access everything… Add and remove metrics as needed – if there is no data for a report confirm that the metrics correspond with what you’re reporting Create calculated metrics by clicking on add Adobe Analytics 101 - Journal Ad Sales 11

How do I build segments for specialty and/or country? Adobe Analytics 101 - Journal Ad Sales 12

Segments Create and use segments to bring focus to a specific group of visitors Compare the segment to the whole audience or to another segment Create Segments based on any variable, metric or other SegmentsAdobe Analytics 101 - Journal Ad Sales 13 https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_build.html

Segment Example: Geography Add a New Segment Set the top-level container to Hit Locate the Countries DimensionDrag and drop the Countries dimension onto the Segment Builder canvasSelect the desired country from the drop down menuDrag over the Countries Dimension for each country that you want to include in the segmentName, describe and save the segment Adobe Analytics 101 - Journal Ad Sales 14

Apply Segments to Reports Select Segment Icon highlighted in yellow in left column All segments available will appear Check box to select segmentsAdd and remove segments as needed Click Apply Adobe Analytics 101 - Journal Ad Sales 15 https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_buil.html

How do I schedule a report for auto delivery? Adobe Analytics 101 - Journal Ad Sales 16

Automation – schedule reports Available on any dashboard or report Click on Send in the Top Ribbon – if it is not there click on …More Select from standard options or Advanced Options to personalize the delivery furtherAdobe Analytics 101 - Journal Ad Sales 17 https://marketing.adobe.com/resources/help/en_US/sc/user/t_send_report.html

How do I bookmark a report? Adobe Analytics 101 - Journal Ad Sales 18

Bookmarks Bookmarks give you access to the reports that you use the most Generate a Report Link to share with other credentialed users Adobe Analytics 101 - Journal Ad Sales 19 https://marketing.adobe.com/resources/help/en_US/sc/user/bookmarks.html https://marketing.adobe.com/resources/help/en_US/sc/user/t_reports_share_link.html

Frequently-Used Reports Adobe Analytics 101 - Journal Ad Sales 20

Frequently Used Reports - Web Visits : Site Visits Visit Trends Pages: Site Pages  Pages eTOCs Reports: eTOC ( use the eTOC Global Reporting Suite)Article Title : Site Articles  Article Title(v29) Referrers : Site Traffic Sources  Referrers Authenticated Users : Site Logins and Registrations  Authenticated (Logged In)Site Sections : Site Sections and Internal Search  Site Sections Adobe Analytics 101 - Journal Ad Sales 21

Frequently Used Reports - App Article Title : App Articles Article Title Report Visits: App Visits Visit TrendsTop Issues : App Issues Top IssuesPages : Site Pages  Pages Content Views : App Pages Content Views Adobe Analytics 101 - Journal Ad Sales 22

Adobe Workspace Analysis Workspace   A new dashboarding tool   With a drag-and-drop interface and unlimited breakdowns Analysis removes some limitations faced in Reports (and it's faster) Access Workspace in the top ribbon after logging into Analytics The This Year dashboard shows general metrics that are applicable to any Report Suite; a PDF copy is attached Link to Analysis Workspace Documentation → https://marketing.adobe.com/resources/help/en_US/analytics/analysis-workspace/ Link to Analysis Workspace YouTube Channel → https://www.youtube.com/playlist?list=PL2tCx83mn7GuNnQdYGOtlyCu0V5mEZ8sS We encourage all try the new Workspace area in Adobe Analytics. Learn to create your own reports Adobe Analytics 101 - Journal Ad Sales 23

Reference Document Links Adobe Analytics 101 - Journal Ad Sales 24 All metric definitions: https://marketing.adobe.com/resources/help/en_US/reference/metrics.html Page View Definition: https://marketing.adobe.com/resources/help/en_US/reference/metrics_page_view.html   All Report Definitions: https://marketing.adobe.com/resources/help/en_US/reference/reports_descriptions.html

Questions and Answers Adobe Analytics 101 - Journal Ad Sales 25

Thank you! Adobe Analytics 101 - Journal Ad Sales 26