Session 2 Synthesis of Interests and Concerns Table 1 Participants Brainstorming MarcAndré Alain MarcAndré Maryam Catherine Suzanne Certification whats the value Must think valueproposition especially students will it be easier to get a job ID: 621813
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Slide1
BTM Symposium
Session 2 – Synthesis of Interests and ConcernsSlide2
Table 1
Participants
Brainstorming (
Marc-André
)
Alain
Marc-André
Maryam
Catherine
Suzanne
Certification: what’s the value? Must think « value-proposition »; especially students; will it be easier to get a job.
Checklist of what employers want: essential knowledge
Define
BTM: business-implications,
strategic
value,
specify
standards
Diversity
: social, cultural, but
especially
skills
,
hybrid
acumen
(
Biz
-Tek)
Sum
-up: How to
bring
valueSlide3
Table 2
Participants
Brainstorming (Haider)
Haider
Dima
Wahab
Rafael
Lahlou
Hamed
1. BTM
Grads
: how to
engage
2. BTM
Projects
:
connection
between
different
business disciplines (
e.g
., BTM+CPA+HR+SCM)
3.
Venn
diagram
:
interfaces
among
many
disciplines: PM, culture/OB,
Business+Technology
culture,
Governance
/
Risk
(GRCM)
4.
Multidisciplinary
:
awareness
of interfaces,
internalizing
5.
Mastery
of best practices in BTM
6.
Not just “complementing training”: not just training an IT person in management or vice versa
7. BTM
is
a stand-
alone
,
separate
, discipline
8. Soft
skillsSlide4
Table 3
Participants
Brainstorming (Ron)
François
Ron
Moufid
Valya
We
all
agree
:
breadth
and
diversity
; BTM
feeds
onto a
wide
number
of Tech. And Business disciplines;
selectively
embrace
many
components
Integrate
their
respective expertise, and
create
a distinctive
outcome
than
they
would
individually
; BTM
is
consolidator
,
bridging
all disciplines and
making
them
interoperable
Specializations
(PM, BA, ITSM, etc.):
they
provide
more
focused
expertise,
need
interfacing
,
need
BTM to
get
Society:
growth
in BTM profession shows
we
take
helm
of
our
own
digital future
Growth
Wiki-BOK:
need
a long-
termSlide5
Table 4
Participants
Brainstorming (Ana)
Gilbert
Alex
Houda
Mikaël
Ana
Raul
Groups 1
(value), 2(), 3(), 4 = sales pitch,
stakeholders
who
need
common
message
BTM
is
unknown
: for
industry
it
is
easy
to
understand
; for
students
it
is
unclear
,
why
invest
; for
faculty
,
difficult
to engage and
integrate
all diverse
disciplinary
roots
inside
a new discipline
Branding
:
making
sure
Industry
Expectations/
Requirements
are
clearly
at the center stage
Business focus:
products
/services,
markets
,
strategies
,
organizational
lifecycle
,
processes
Compare to CPA: how
different
is
BTM
from
others
;
make
it
clear
how distinctive
Certified
professionals
will
help
promote
the
word
, how to
communicate
and engage
Bring
HR to Slide6
Table 5
Participants
Brainstorming (Simon)
Jea
n-François
Cyril
Jeremy
Simon
Concerns
:
what’s
the value
Business
viewpoint
:
where
is
BTM
located
? In IT?
E.g
. CDO or CDIO
BTM vs business
risk
management
Core
identity
:
need
one to
interact
with
other
groups
IT
called
to
disappear
, more
of a
outsourced
function
,
BTM
will
be
the «
remainder
after
outsourcing »
BTM
is
the
thing
you
cannot
outsource
, essential/
core
expertise of
your
enterprise
Embedding
IT
inside
every
business
You
cannot