Enactus project process TAKE ACTION SEE OPPORTUNITY ENABLE PROGRESS PREVIOUS JUDGING CRITERION Considering the relevant economic social and environmental factors which Enactus team most effectively empowered people in need by applying business and economic concepts and an entrepreneurial app ID: 538779
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Slide1
Great enactus projects under the new criterionSlide2
Enactus project process
TAKE ACTION
SEE OPPORTUNITY
ENABLE PROGRESSSlide3
PREVIOUS JUDGING CRITERION
Considering the relevant economic, social and environmental factors, which Enactus team most effectively empowered people in need by applying business and economic concepts and an entrepreneurial approach to improve their quality of life and standard of living?Slide4
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their
livelihoods
in an economically, socially and environmentally sustainable way?Slide5
REVISED JUDGING CRITERION
Fewer words!
Was 37! Now 23!
(We counted)
Different words!
Same spirit.
Not
exactly
the same.
Result of an effort to create a better impact framework
Better fits the Enactus Project Process Slide6
Enactus project process
Livelihood Strategies
TAKE ACTION
Livelihood Assets
SEE OPPORTUNITY
Livelihood Outcomes
ENABLE PROGRESSSlide7
REVISED JUDGING CRITERION
Let’s break it down…Slide8
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide9
REVISED JUDGING CRITERION
Which Enactus team most effectively used
entrepreneurial action
to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide10
What is entrepreneurial action?
?Slide11
What is entrepreneurial action?
Taking the opportunity to use sustainable business and sound economic practices to develop
innovative
business models based on risk, commitment and a willingness to follow throughSlide12
What is entrepreneurial action?
Not necessarily to do with creating entrepreneurial ventures
Instead refers to the manner in which projects are developed and deliveredSlide13
What is entrepreneurial action?
Entrepreneurial action should result in the demonstration of creativity, innovation and an entrepreneurial culture through the team’s efforts
Should demonstrate ‘the positive power of business’Slide14
What is entrepreneurial action?
Example: GermanySlide15Slide16
REVISED JUDGING CRITERION
Which Enactus team most effectively used
entrepreneurial action
to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide17
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide18
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to
empower
people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide19
How are people empowered?
?Slide20
HOW ARE PEOPLE EMPOWERED?
Empowerment happens when project beneficiaries take skills/knowledge they learned during the initial stages of a project and implement those skills/knowledge in their lives
Project has not created dependence Slide21
HOW ARE PEOPLE EMPOWERED?
Direct empowerment requires communication, understanding and challenging long-standing assumptions about what outcomes people needSlide22
HOW ARE PEOPLE EMPOWERED?
Collaborative approach is key. Project beneficiaries should be an active part of all stages of project design and execution
(
This cannot happen in team meetings alone)Incorporate solutions for long-term empowerment into project designSlide23
A NOTE ABOUT EMPOWERMENT AND SUSTAINABILITY:
People utilize the
knowledge and
skills they learnedNot simply
giving someone an asset or desired outcome, but
empowering and teaching them strategies to obtain it themselvesSlide24
HOW ARE PEOPLE EMPOWERED?
Example: ChinaSlide25Slide26
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to
empower
people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide27
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide28
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their
livelihoods
in an economically, socially and environmentally sustainable way?Slide29
What are livelihoods?
?Slide30
What are livelihoods?
The means and activities involved in sustaining an individual’s life. Livelihoods are fueled by what are known as livelihood assets.
Five categories: Financial, Social, Natural, Physical, and Human
Biggest change in criterion. Slide31
What are Livelihoods?
A livelihood is the means and activities involved in sustaining an individual’s life
Livelihoods
are fueled by livelihood assets Slide32
Understanding Livelihood assets
Every individual and community has access to at least one form of livelihood asset
Livelihood assets are the
capital involved in obtaining desired outcomesSlide33
Understanding Livelihood assets
What do these asset categories look like?Slide34
ASSET CATEGORIES
FINANCIAL
NATURAL
SOCIAL
HUMAN
PHYSICAL
Employment
Income
Stocks, savings, etc.
Access to financial servicesSlide35
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Natural
resources – air, water, etc.
Waste
management
BiodiversitySlide36
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Community
Networking
Relationships
TrustSlide37
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Skills
Knowledge
Ability
EducationSlide38
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Infrastructure
Shelter
Transportation
Access
to consumer
goods
Clean
energySlide39
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their
livelihoods
in an economically, socially and environmentally sustainable way?Slide40
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide41
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an
economically
,
socially
and
environmentally sustainable
way?Slide42
What makes an enactus project economically, socially and environmentally sustainable?
?Slide43
What makes an enactus project economically, socially and environmentally sustainable?
The inclusion of the triple bottom line is meant to ensure each project is truly sustainable.
All areas must be duly considered, although one or two may have greater relevanceSlide44
What makes an enactus project economically, socially and environmentally sustainable?
When relevant, each area should be addressed in an integrated manner, rather than as separate activities.
Example: Ensuring a project goes paperless as opposed to having a tree planting day to offset a project’s impact.Slide45
What makes an enactus project economically, socially and environmentally sustainable?
Example: United StatesSlide46Slide47
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an
economically, socially and environmentally sustainable
way?Slide48
REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?Slide49
Great enactus projects under the new criterionSlide50
Enactus project process
Livelihood Strategies
TAKE ACTION
Livelihood Assets
SEE OPPORTUNITY
Livelihood Outcomes
ENABLE PROGRESSSlide51
Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESSSlide52
Seeing opportunity
This can be broken down into two areas that we are already familiar with
1.) Project
Ideation2.)Needs AssessmentSlide53
Seeing opportunity
This can be broken down into two areas that we are already familiar with
1.) Project Ideation
2.)Needs AssessmentSlide54
Seeing opportunity – Project ideation
Historically, Enactus teams in Canada have struggled in this area.
All too often, project ideation and needs assessments happen within the confines of a classroom during team meetingsSlide55
Seeing opportunity – project ideation
Approaching any problem in this manner limits the solution to the capabilities and imaginations of the people engaged
Additionally, there is no way to ensure the proposed solution is appropriate until after it is implemented.Slide56
Where do enactus projects come from?Slide57
Seeing opportunity – project ideation
More often than not, great project opportunities are brought to Enactus teams by others:
- School Administration
- BAB Members - Like-minded community organizationsSlide58
Seeing opportunity – project ideation
Project Dago – University President
City Thrive – Dean
InStill Life – Community ConnectionProject Stitch – Community ConnectionSlide59
Seeing opportunity – project ideation
Improving relationships with administration:
Find excuses for
facetimeProgram Manger VisitsShowcasesBAB / Project Advice Align team mission with your school’sSlide60
Seeing opportunity – project ideation
Improving relationships with you community:
Ensure a marketing presence beyond your campus
Search community postings for opportunities for your team to volunteer(Wear your Enactus shirts!)Slide61
Seeing opportunity – project ideation
Improving relationships with you community:
Meet with like-minded community organizations to gain their perspective on issues important to your team
Run a campaign which gages community perspectives on local challengesSlide62
Seeing opportunity – project ideation
Additionally, it is important to stay informed on what’s happening in your community
Read the news and listen to call-in shows on community issues
Attend networking eventsHave team members sit on relevant boardsSlide63
Seeing opportunity – project ideation
But… should we wait for projects to come to us?
No.Slide64
#SEEOPPORTUNITYSlide65
GO GET YOUR PROJECTS!
Hold an innovation challenge around a particular problem
Group new and experienced volunteers together
Use it as a recruitment toolGet faculty and community involved as judges or mentorsProvide a platform to showcase and compare ideas.Slide66
Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESSSlide67
Seeing opportunity
This can be broken down into two areas that we are already familiar with
1.) Project
Ideation2.)Needs AssessmentSlide68
Seeing opportunity
This can be broken down into two areas that we are already familiar with
1.) Project Ideation
2.)Needs AssessmentSlide69
See opportunity – needs assessment
Building your project team
Once you have an idea of the problem you want to address, it’s time to surround yourself with the proper people
Diversity is importantDon’t forget about faculty! Slide70
See opportunity – needs assessment
Building your project team
As an example, suppose your team is in talks with the chief of a particular aboriginal reserve, who is looking to address the following issues:
Financial LiteracyUnemployment Women’s EmpowermentPoor Living Conditions
Slide71
See opportunity – needs assessment
Who should be on our project team?
?
Slide72
What is a needs assessment?
Once the team is formed, it’s time for the team to begin a
needs assessment
This should lead to a unbiased and comprehensive understanding of the issues and the demographics affected Slide73
What is a needs assessment?
A needs assessment is a process for identifying the gaps between an individual or community’s current conditions and
their desired outcomesSlide74
Why do I need to perform one?
Understanding the larger context of your target audience leads to a more
sustainable
projectNeeds assessments empower
target audience members by giving them a voice and a stake in their own outcomeSlide75
Why do I need to perform one?
You need to
benchmark
where you start in order to measure how far you’ve come.Slide76
Sustainable livelihoods line: any asset
Ending Point
Many Teams Will Report This As Their ResultsSlide77
Sustainable livelihoods line: any asset
Ending Point
Starting Point #1
Starting Point #2
Improvement
ImprovementSlide78
Basic needs assessment steps:
Determine the people you want to empower
(ideation)
Develop a plan for assessing livelihoods and desired outcomes Conduct
the assessment with the
target audience Analyze the resultsSlide79
Bottlepreneur
VideoSlide80Slide81
Who should I include in the assessment process?
Target audience members
Key Enactus
team membersCommunity leadersBusinesses involved in the projectOthers who are
knowledgeable about the communitySlide82
Who should I include in the assessment process?
In Project
Bottlepreneur
Recycling DepotsBottle CollectorsLocal BusinessesLocal ResidentsSlide83
HOW DO I START A NEEDS ASSESSMENT?
Begin by doing a high-level examination of the sustainability context:
E
conomic, social and environmental concerns or trends relevant to the target audience of the project
Utilize existing census data, surveys and other local reportsSlide84
ENVIRONMENTAL
Seasonality
of prices, production and employment
Industries
or major sources of employment in the
area
Average income
Unemployment
rate
Unemployment causes
Climate
and
landscape
Actual or potential disease
, pollution or natural disasters
Waste management
Infrastructure and raw materials available
Demographic data
Population trends
Access to affordable education
Health-related issues and trends
Role of the government
History of conflict or discrimination
Cultural norms and practices
Other organizations doing development work within the community
SOCIAL
ECONOMIC
THINGS TO CONSIDERSlide85
ENVIRONMENTAL
Dumpster diving is not efficient,
Those participating in it cannot be making as much money as they could be
Curbside recycling program only biweekly and does not take glass.
Damaging the environment as a result
Will this be improved soon?
Bottle collectors are viewed poorly by society
Have a poor work-life balance
Dumpster diving seems dangerous
SOCIAL
ECONOMIC
THINGS TO CONSIDERSlide86
Understanding Livelihood assets & livelihood Strategies
Now that you understand the types of questions you want to ask, meet with the relevant audiences to learn more about current
livelihood assets
and livelihood strategiesSlide87
Understanding Livelihood assets & livelihood Strategies
Hold on. What’s a livelihood strategy?
Basically, it’s any activity undertaken by an individual to increase one or more of their livelihood assets.Slide88
Understanding Livelihood assets & livelihood Strategies
Livelihood Strategy
: Working at Enactus
Assets Affected:-Financial: Making money-Social: Expanding my network
-Human: Increased knowledge and experienceSlide89
Understanding Livelihood assets & livelihood Strategies
The project itself is not the livelihood strategy.
During the needs assessment, we gain an understanding of current strategies being used, and then develop project to positively affect them.Slide90
Understanding Livelihood assets & livelihood Strategies
How do we find out the information we need:
Interviews
Focus groupsPublic forumsDirect observationSlide91
BOTTLEPRENEUR NEEDS ASSESSMENT
FINANCIAL
NATURAL
SOCIAL
HUMAN
PHYSICAL
Making $4 an hour.Slide92
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Poor recycling program leads to unnecessary waste.
BOTTLEPRENEUR NEEDS ASSESSMENTSlide93
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Bottle collectors have poor reputation in the community
Social outcasts
BOTTLEPRENEUR NEEDS ASSESSMENTSlide94
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Lack business knowledge to innovate different practices
Low financial literacy
BOTTLEPRENEUR NEEDS ASSESSMENTSlide95
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Collection carts currently used are not built for the job.
No safety equipment
BOTTLEPRENEUR NEEDS ASSESSMENTSlide96
Seeing opportunity – Needs assessment
But… Is there a tool that I can use to assist me in my needs assessment?
Yes.Slide97
#SEEOPPORTUNITYSlide98
Use the needs assessment form
This is four page document will help guide your team through its needs assessment
It is located in the appendix of the 2014-2015 Enactus Team Handbook
It looks like this:Slide99Slide100
Seeing opportunity
This can be broken down into two areas that we are already familiar with
1.) Project Ideation
2.)Needs AssessmentSlide101
Seeing opportunity
This can be broken down into two areas that we are already familiar with
1.) Project
Ideation2.)Needs AssessmentSlide102
Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESSSlide103
Enactus project process
Livelihood Strategies
TAKE ACTION
Livelihood Assets
SEE OPPORTUNITY
Livelihood Outcomes
ENABLE PROGRESSSlide104
Taking action
Now that you understand where the project beneficiary’s livelihood assets currently stand, it’s time to take action.
This is the ‘how’ of bridging the gap between their current situation and their desired situation.Slide105
Taking action
This can be broken down into two areas that we are already familiar with
1.) Project Creation
2.)Project ImplementationSlide106
Taking action
This can be broken down into two areas that we are already familiar with
1.)
Project Creation2.)Project ImplementationSlide107
Taking action – project creation
In Canada, teams have clearly demonstrated they are more comfortable with certain project types than others.
While many of these are great initiatives, we should not be limiting ourselves to what we’re comfortable with.Slide108
Taking action – project creation
But… is there a project type that, while not common in Canada, has seen great success on the world stage?
Yes.Slide109
#SEEOPPORTUNITYSlide110
Social enterprises
A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well being, rather than maximizing profits for external shareholders.Slide111
Social enterprises
A social enterprise is an organization that applies
commercial
strategies to maximize improvements in human and environmental well being, rather than maximizing profits for external shareholders.Slide112
Social enterprises
What do these look like?
Germany – 2013 World Cup Champion
Accelerated the growth of an existing social enterprise which allowed individuals in developing villages to make a living sell One Dollar glassesSlide113
Social enterprises
What do these look like?
USA – 2012 World Cup Champion
Created a mattress recycling business which acted as a transition program for previously incarcerated individuals.Slide114
Social enterprises
What do these look like?
Canada– 2008 World Cup Champion
Brought sustainability to a pottery business which provided employment to individuals suffering from muscular dystrophySlide115
Taking action
This can be broken down into two areas that we are already familiar with
1.)
Project Creation2.)Project ImplementationSlide116
Taking action
This can be broken down into two areas that we are already familiar with
1.)
Project Creation2.)Project ImplementationSlide117
Taking action – project implementation
Starting a new initiative can be daunting, especially if your team is trying something new.
The fear of failure often ends up holding teams back.Slide118
Taking action – project implementation
“If you haven’t failed, you haven’t challenged yourself enough.”
-Preston Aitken, World Cup ChampionSlide119
Taking action – project implementation
Many of the most successful Enactus projects have started working with just one person.
This allows for prototyping and testing on a small scale to figure out what works and what doesn’t.Slide120
Taking action – project implementation
Prototyping is not about getting it right the first time. In fact, it’s the opposite! The best prototypes will change over time.
Your team could even prototype two or three ideas at once to test multiple aspects of possible solutions.Slide121
Taking action – project implementation
Examples:
Project
Bottlepreneur began with just one bottlepreneur.Slide122
Taking action – project implementation
Examples:
The Enactus team in China who created mushroom fertilizer out of coffee grounds tested many variations of their product before expansion.Slide123
Taking action – project implementation
Examples:
Springback
Recycling started with taking apart just one mattress. And the students brought the business to a sustainable level before employing any project beneficiaries.Slide124
Taking action – project implementation
Prototype
Adapt
Expand
Test
+
-Slide125
Taking action – project implementation
But… do we stop measuring, innovating and adapting our projects once we expand?
Of course not.
No opportunity alert. Sry.Slide126
Taking action – project implementation
How did Project
Bottlepreneur take action?
Started with one BottlepreneurStarted with ~10 streetsIdentified problems, ensured it was a better solution, then looked to expandSlide127
Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESSSlide128
Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESSSlide129
Enabling progress – measuring outcomes
Measuring the outcomes of any initiative is critical to determining its success.
Given that your project approach was created to enhance certain livelihood assets, this step should be fairly straight forward.Slide130
Enabling progress – measuring outcomes
Understanding what an outcome is and what it is not is obviously crucial to understanding your projects success accurately.Slide131
Enabling progress – measuring outcomes
Outputs
Direct
product of project activities Measured in terms of volume or work accomplished Examples: revenue increase, tons of waste diverted, or people with access to education
Outcomes
Benefits or changes for target audienceInfluenced
by the project’s outputsExamples: empowerment, changes in behavior, growth in knowledge, condition or statusReporting outcomes must involve quantifiable metricsSlide132
Direct vs. indirect impact
Direct Impact
Individuals
the team worked with directly Skills and knowledge learned is implemented in their
livesRequires team to follow-up with target audience
Indirect ImpactIndividuals
who interact with the project but the team did not work directly with them Slide133
Direct vs. indirect impact
Example:
A team works with two local coffee shop owners to improve their business model, increase sales and make it possible hire five more people
Direct Impact: 2 people
(the owners the team worked with directly)
Indirect impact: 5 people (additional employees)Slide134
BOTTLEPRENEUR OUTCOMES
FINANCIAL
NATURAL
SOCIAL
HUMAN
PHYSICAL
Increased average income to 2x min wageSlide135
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Fewer recyclables reaching landfill
BOTTLEPRENEUR OUTCOMESSlide136
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Bottlepreneurs
feel they are a valued member of community
Degrading act of ‘dumpster diving’ no longer requiredSlide137
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Bottlepreneurs
taught skills in customer service
, logistics, and other areas of business
Increased financial literacy
BOTTLEPRENEUR OUTCOMESSlide138
ASSET CATEGORIES
NATURAL
FINANCIAL
SOCIAL
HUMAN
PHYSICAL
Introduction of safety equipment
Creation of better equipped collection carts
BOTTLEPRENEUR OUTCOMESSlide139
Enabling progress– measuring outcomes
But… are there any metrics in particular that would be beneficial for us to measure, if at all possible?
Yes.Slide140
#SEEOPPORTUNITYSlide141
Understand project reporting
Last year we introduced a new reporting system which was designed to better aggregate our data.
This has been hugely helpful in understanding our true impact and to identify partnership opportunities with potential donors.Slide142
Understand project reporting
This year’s reporting templates will be release within the next month.
All project managers should understand what metrics they will be asked to report on at the end of the year. Slide143
Understand project reporting
This has two clear benefits:
Not playing catch-up when the time for reporting does come along
Identifying areas to measure which your team may not have thought of.Slide144
Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESSSlide145
Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESSSlide146
Judging process:
Individual Team Evaluation Form
Assess the team’s effectiveness in:
Seeing Opportunity
Conducting a thorough needs assessment with the target audience
Taking ActionUsing entrepreneurial action
Enabling ProgressMeasuring and reporting direct and indirect outcomesEmpowering people
Improving livelihoods in an economically socially and environmentally sustainable way
Samples of the Individual Team Evaluation Form and Cumulative Evaluation Form are
available in the Enactus Team Handbook
2014-15Slide147
Activity – you be the judge!
2014 Enactus United States National Runner-Up
Enactus Heritage UniversitySlide148Slide149
Revised Judging Criterion:
Conducting a
Needs Assessment