Claire Cheng May 2011 DIR645 Whole Home Router 1000 Product Briefing Product Positioning DLink Smart Beam Algorithm Target Market DIR645 Use Case DAP645 Selling Point DAP645 Features ID: 568792
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Slide1
Sales Guide V1.00Claire ChengMay, 2011
DIR-645
Whole Home Router 1000Slide2
Product Briefing Product Positioning D-Link Smart Beam Algorithm Target Market- DIR-645 Use CaseDAP-645 Selling PointDAP-645 Features
Competitive advantage
AgendaSlide3
Product BriefingSlide4
Impressive Wireless Performance 802.11n standard compliant Reliable performance with 2x2 MIMO technologyBeam-forming support High Range Coverage State-of-the-Art Multiple Antenna algorithm Suitable for full house, multi-floor home users Multi-media applications USB SharePortTM Plus for extra SAMBA support DLNA certified for media contents sharing Advanced security options Parental control mechanism for better protection
Product IntroductionSlide5
Extended High-endMarket Segment
Wireless 11N High
Coverage Router
DIR-618
Multi-Media Streaming
Intelligent Antenna
High Gain antenna
802.11n Router
11n HD Media Router
DIR-657
SD card support
Video streaming
Advanced QoS
Beamforming
Share Port PLUS
High Gain coverage
Standard Feature set
Wireless N Smart
Beam Router
DIR-645
Wireless 11N
Router
DIR-615
Product Positioning
Coverage
Normal
Entry-
Level
FeaturesSlide6
What is ? Slide7
D-Link TechnologyMultiple-element antennas can have different combinations switching to reach the optimal performance.
Reduce interference levels and transmit the signal in the direction of the particular users.
Auto selecting the antenna composition
based on
connected Station traffic quality
according to
PER
(Packet Error Rate), RSSI and throughput
.Slide8
Desired User 1Desired User 22.4GHz cordless phone 2.4GHz wireless Camera
Interfering source
Multiple
-element
antennas can have different combinations switching to reach the optimal performance.
Reduce interference levels and transmit the signal in the direction of the particular users.
Auto selecting the antenna composition by
PER
(Packet Error Rate)
.
What makes it smart?Slide9
Extend the coverage The D-Link SmartBeamTM system can automatically optimize its reception pattern and maximize the signal gain toward to the desired users to reduce the dead spots and extend the link range. Interference Mitigation
The system can select the “best” antenna composition to provide the service in a specific direction.
This minimizes the co-channel interference and improves the SNR (signal-to-interference ratio) of the received signals effectively by avoiding sending the signals to the undesired users.
Power Efficiency
The system combines the inputs to multiple elements for more power gain and utilize the signal strength to prevent from wasting energy.
The advantage ofSlide10
The scenario ofSlide11
Easily set up entertainment network with DIR-645 DLNA ! Slide12
The FeaturesSlide13
Plug-n-Play for new QoS experience!
Port-based QoS allows the users to directly connect to the specific Ethernet port based on their preferred priority of services.
The user can simply plug into the LAN port to activate
QoS
!
Medium priority
Low priority
High priority
Uplink portSlide14
Port-based QoS- Better bandwidth control
IPTV
Skype phone
Data
GIGABIT
ETHERNET
Typical DSL Bandwidth :
Downlink: 3-6Mbps
Uplink: 384kbps-1Mbps
1000
Mbps
High Priority
Medium Priority
Low Priority
The DIR-645 QoS mechanism can reserve the bandwidth at a certain level based on
different port priorities
.
It especially guarantees the quality of real-time multimedia streaming in a limited network capacity.
IPTV
Skype phone
Data Slide15
Application-level QoS for better quality ! The application QoS enabled to allow the traffic to be prioritized from latency-sensitive (such as YoutuBe, Media contents) to delay-insensitive communications (e.g. Data).
The DIR-645 will automatically detect and the different types of traffic and optimize the bandwidth based on different priority and streams.
VoIP
Media streaming
YouTuBe
Data (download, FTP)Slide16
SharePort Plus
– An enhancement to SharePort that allows the multi-users to share and sync the documents, media files and photos in the USB Disk from local networks “simultaneously”.
USB
Hard-drive
SharePort ™ PLUS
SharePort ™
Printer
USB
All wireless clients can share the Printer
a
nd contents in USB Disk “in turn”.
Movies
files
Music
Photo
T
he contents in the USB Disk can be shared
by all wireless clients “
at t
he same time
” !
1
2
3
NEW!
SharePort
Plus
TMSlide17
DLNATM - connected and Enjoy!! The DIR-645 DLNA media server can easily access and share music, video and photos with other DLNA compliant devices through legacy Wi-Fi interface.
Digital frame
Music player
LCD TV
DIR-645
USB Hard DriveSlide18
Selling PointSlide19
Unique Selling Point Full-house Coverage Double Wi-Fi Range ! Optimize the available power gain for longer range
Reliable Performance
Enhanced
QoS
to ensure the greater throughput for latency-sensitive app.
Advanced security with parental control
Multi-media Application
DLNA compliant Media Server
Multi-access of the files, photos and media contents sharing via USB port
WIDER!
Powerful!
Share!
EEE Support
IEEE802.3az Energy Efficiency Ethernet support.
Lower power consumption, higher efficiency.
Green! Slide20
Media Sharing D-Link SharePortTM for easy connection and sharing. DLNA compliant to enjoy the access to all the digital devices Product Characteristics
True Gigabit Connectivity
High speed wired connection for multi-media streaming
Energy Efficient Ethernet function for power saving
Range Boosting
Built-in D-Link
SmartBeam
multiple antenna design
At least double coverage than dipole antenna
Enhanced QoS Engine
Easy Plug-n-Play via directly connecting to physical ports
Optimize bandwidth for streaming and multi-media app.
GIGABIT
ETHERNET
PRIORITY BY PORT
DOUBLE
COVERAGE
SharePort
TMSlide21
Thank You !