OneOrder OneBill OneCheck We save you time so you can better serve your client We are here to make buying print and digital advertising easier Partner with us and have the power of the states entire print and digital newspaper force at your fingertips ID: 652337
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Newspaper and Digital Advertising SolutionsOne-Order, One-Bill, One-CheckSlide2
We save you time so you can better serve your clientWe are here to make buying print and digital advertising easier
Partner with us and have the power of the state’s entire print and digital newspaper force at your fingertips
We provide you with a full-service dedicated TEAM to oversee and manage all elements of your marketing campaign
THE POWER OF NC PRESS SERVICES
152 Daily and Weekly newspapers 2,104,383 circulation 5,260,957 print readershipSlide3
ABOUT
NCPS
COST EFFECTIVEWe offer proven tools and strategies at affordable prices
ONE-STOP SHOPWe have everything you need for a successful print & online campaign
TRANSPARENT
We provide you
with measurable results through
a 24-hour accessible reporting platform
NCPS is member owned and directed by the newspapers of North Carolina. On behalf of our members NCPS offers print and digital advertising solutions. From campaign planning to placement to payment, we are here to assist you in all of your advertising needs in-state or nationwide. Slide4
THE SINGLE SOURCE
SOLUTION
Quotes within 48 hours Any and all print publications Daily, Weekly, College, Military Orders – all with one point of contact Ad traffic – easy to manage Etears – delivered within 48 hoursPayment – One-order, one-bill Website design and Landing pages SEM DisplayRetargeting Direct Email Facebook advertising SEO List Optimization Interactive Video
Reputation Monitoring Call Tracking Campaign Results Monitoring Slide5
ONTARGET – PRINT ADVERTISING
Newspaper readership fact*
169 million adults in the U.S. read a newspaper in a month—whether it be in print, on a website or via mobile app. In total, newspapers reach 69% of the U.S. population in a given month.81% of monthly newspaper readers engage with the print product, with 51% reading print exclusivelyMillennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership.
Readers, whether print or digital, are still more likely to be college graduates and have annual household incomes over $100,000 than non-readers.
2016 Nielsen Research
Customized display programs
Any size, any market
Front page advertising Inserts Zoning by ZIP Total Market Coverage
Blended campaigns
Quote > order > payment EASY
Hi-impact, low-cost statewide or local options
2x2, 2x4, classified, quarter page
Pick the week, pick the region
One low cost
Great option to supplement campaigns and for widespread reach on a budget Slide6
ONTARGET – DIGITAL DISPLAY ADVERTISING
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in 5 consumers want ads customized to their city, zip code, or immediate surroundings.
Google, 2014
Our goal is to help our customers improve their bottom line by providing cutting-edge solutions and industry best practices.Slide7
Facebook has anaverage of 936 milliondaily active users.
Facebook
, 2014
FACEBOOK ADVERTISING
Key Features
Run ads on mobile as well
as desktop newsfeed
Reach exact target audience
Track specific social actions with conversion pixels
Receive campaign reports featuring transparent data
via your RPM Dashboard
Choose advertising objectives based on your marketing and business needs
Drive traffic and interactions to your Facebook page and websiteSlide8
Key FeaturesGuaranteed engagement of 8% opens and 1% click-throughs Up-to-date database
of over 200 million opted in email contacts
Choose from multiple email themes and work with NCPS to provide images, copy, offers, and linksMicro-target your audience based on geographics, demographics, vertical, behavior and moreAccess to 24/7 reporting via your custom dashboard
DIRECT EMAIL
42%
of businesses say email is one of their most effective lead generation channels.
Circle Research, 2014Slide9
Contact usNCPS5171 Glenwood Ave Suite 486 Raleigh NC 27612 Phil Lucey, Executive Director phil@ncpress.com 919-516-8013NotesFollow up with NCPS about: Ask NCPS to put together a quote for:
Questions