Casino Management System Online Lottery Sports Betting System Virtual Sports and Progressive Gaming Solutions for Casinos Over 20 customers across 5 continents A Valuable Group Company ID: 530282
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Gaming technology company
Casino Management System
Online Lottery Sports Betting System Virtual Sports and Progressive Gaming Solutions for CasinosOver 20 customers across 5 continents.
A Valuable Group CompanySlide3Slide4
Vidyadhar
Desai
vidyadhard@diipl.comCasino ManagementCRM Hospitality Management Club Management Slide5
Faiyaz
Engineer
faiyaze@diipl.comCasino ManagementEmbedded TechnologyElectronics in hospitalitySlide6
Spending Pattern of Casino Evolution of Player Loyalty System
Flat structure in Player Loyalty and its Challenges
RFM in player loyalty and its ChallengesDusane Player Loyalty Solution: R F M + B DCompetitive
Tiering LogicPlayer Base Points and Bonus points setupQ & A
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of the marketing
budget is spent over
Player Club and CompsSlide9
Only monetary value of Coin InTier allocation is based on flat slabs
Tier 1 >= 20000$ Coin In
Tier 2 >= 10000$ Coin In etc.. Recency and frequency of Player are not considered Only Coin In value is considered for calculation, neglecting the win/ loss amount of the player Slide10
Benefit:
Improved target marketing due to
recency and frequencyRFM analysis determines customers byA recency scoreA frequency scoreMonetary value (Coin In)Slide11
Win and loss values of Players are not taken into account
Customers with low RFM scores may be ignored
Low recency score and high spending could be rankedlowerSlide12Slide13Slide14Slide15
Coin In Percentage :
This will tell the system how much of the coin in we want to give back
to the player for carded play.Unit Value : This is normally the smallest monetary unit for the currency being used.Units Per Point : This is a number value that tells the system how much units make up one point.
Point Value : This is a result of the Unit Value Multiplied by the Units per Point. It gives the Monetary Value of one point.Slide16Slide17
Spending Pattern of Casino Challenges with Flat Structure and RFM Analysis
Dusane
Player Loyalty Solution: R F M + B D Analysis Tiering System and Bonus Points Conclusion:A Scientific Approach to tier allocation by using advanced data analytics and data mining, leading to cutting edge Loyalty System Slide18
Click on the link below to reach us for a free consultation
on Player Club Management
http://www.dusaneinfotech.com/reach-us/Or write to us at solutions@dusaneinfotech.com Slide19