Cy Wegman Founder amp President of SY64 LLC Abstract Consumer Need Delivery Your Product Marketing Summary Competition drives innovation in the market place Without competition businesses atrophy and become complacent It is normal to think of competition between companies but what abou ID: 781577
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Slide1
What’s Your Competitive Advantage?
Cy Wegman, Founder & President of SY64, LLC
Abstract
Consumer Need
Delivery
Your Product
Marketing
Summary
Competition drives innovation in the market place. Without competition businesses atrophy and become complacent. It is normal to think of competition between companies, but what about the competition of ideas internal to a company? Many of us have struggled over our careers to bring analytical tools to the forefront of our business practices but perhaps we could do much better if we approached this with a competitive mindset. Do we know and understand who our customer is? Can we clearly and succinctly express the benefits of our product? Do we even know what our product is? Do we know who or what our competition is? Have we addressed product renewal to sustain our product in the marketplace of ideas and approaches?
The goal of this paper is to provoke ideas and approaches to mainstreaming analytics in your business and make it thrive. We will investigate different ideas that may help you be successful, avoid frustration, and enjoy your work.
ABSTRACT
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Slide2What’s Your Competitive Advantage?
Cy Wegman, Founder & President of SY64, LLC
Abstract
Customer Need
Delivery
Your Product
Marketing
Summary
Culture, Habits, Practices
Recognize every organization and situation is uniqueIdentify the ‘Purchaser’Identify other stake holders
Identify the customer(s)Identify decision processes & decision Makers
Identify where analytics / modeling / prediction can help the most with the least amount of effort (80/20 rule)Identify who would gain & who would lose if these were changed
Identify who can help or hinder changeRecognize competitive ideas & improvement efforts
Quantify the benefits, effort and the risks of change
Customer Need
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Slide3What’s Your Competitive Advantage?
Cy Wegman, Founder & President of SY64, LLC
Abstract
Customer Need
Delivery
Your Product
Marketing
Summary
Describe Your Product
Explain your product functionExplain your product formDefine the scope for this effortFormulate your product cost in dollars & effort
Evaluate startup timingCompare to current method and competitive improvement ideas
Identify synergistic concepts & alliesIdentify the processes or roles you may obsolete
Explain the benefit for the companyAllay the fear of those affected
Your Product
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Slide4What’s Your Competitive Advantage?
Cy Wegman, Founder & President of SY64, LLC
Abstract
Customer Need
Delivery
Your Product
Marketing
Summary
Develop and leverage relationships
Display a confident, positive and helpful attitudeBuild a positive reputationAcknowledge past achievements & those who helpedConclude how your product is superior to all other options
Compose the messageSummarize into an ‘elevator’ speech (30 seconds)
Prepare a five minute presentationConstruct detailed presentations &demonstrations as necessary
Evaluate message content for different purchasers and stake holdersMake promises you can deliver
Remember, what is obvious to you is not obvious to everyone
Marketing
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Slide5What’s Your Competitive Advantage?
Cy Wegman, Founder & President of SY64, LLC
Abstract
Customer Need
Delivery
Your Product
Marketing
Summary
Meet Your Commitments
Build up to your reputation through achievementAdvertise your successesLook for ways to exceed expectationsAcknowledge shortfalls and make correctionsRecognize speed vs. quality tradeoffs
Be adaptive to dynamic situations
Persevere, nothing ever goes according to planLook for ways to make others successful with your effort
Identify ways to institutionalize your productLook for new opportunities to expand your market
Delivery
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Slide6What’s Your Competitive Advantage?
Cy Wegman, Founder & President of SY64, LLC
Abstract
Customer Need
Delivery
Your Product
Marketing
Summary
Treat your skills and technology as a business
Recognize there is a healthy competition of ideasRecognize you will not be successful in winning the business all the timeRelationships are importantAlways look to improve yourself and your productThe quality and the cost of your product are important
Very few things sell themselves, market yourself and your product
Remember to look for enjoyment in your work.
Summary
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