BUSINESS PLAN BUSINESS NAME - PowerPoint Presentation

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BUSINESS PLAN

BUSINESS NAME

: Osters Enterprise.CAC BN: 2364498NAME OF ENTERPRENEUR: Osakwe Foster C.ADDRESS: 11 Ola-Olu Street, Ire-Akari Estate Isolo Lagos.MOBILE PHONE NO: 08061322277 or 07018521881EMAIL: chib4star@yahoo.com or chibs4star@gmail.comBUSINESS: Deal in sales and delivery of all sizes of Plastic drums and Fiber keg containers

PROCESS: EasySwiftFood (ESF) delivery service.WEB ADDRESS: www.esf.com.ngFACEBOOK PAGE: facebook.com/esf.com.ngTWITTER HANDLE: @esf_com_ngDELIVERY POSTAL CODE: 100263 (for Ajao estate, Isolo and Okota)AREA OF SPECIALIZATION: Delivery of processed food products (FMCGs) and restaurant meals.VISION: Providing quality food products swiftly to consumers at its convenience.PRIVACY POLICY: The information contained in this document shall only remain private and will not be sold, exchanged, duplicated or transferred to any other company for any whatsoever reason without the consent of Osters Enterprise, other than the express purpose of Perusing through the content of this proposal. DATE: 4TH May, 2015

FOOD FOR ALL

INITIATIVE

CONTENTExecutive SummaryCompany SummaryMission statement

Consumer SegmentationGoalsOur impact so far

ProductsMarket Analysis SummarySWOT analysisMarketing and Advertizing PlanManagement SummaryStrategy, Operations and Implementation SummaryKPIFinancial BudgetIncome/RevenueConclusion

EXECUTIVE SUMMARY

About 30% of all food produced is never eaten. The world produces enough food to feed all its human inhabitants, but the problem is

distribution — the food doesn’t always get to the people who need it and ESF delivery service seeks to tackle this problem.

FACT:Kick-Off locations Lagos(Isolo, Okota, Ajao Estate)Net Population(Lagos): 22 millionNet Population of Kick-off location: 1 millionTarget Consumers Lower, middle & upper classes

Core Targets Households & Urban workforce

What We Offer

A speedy home/office delivery of quality food products and restaurant meals

What We Solve

Eliminating the inconvenience and stress of having what to eat and drink hereby providing an easy, flexible, accessible & sustainable solution for consumers.

How We Make It Happen ( Our Model)

Our Service Hours

Placing Orders – 7am-8pm

Deliveries – 8am-9pmPlacing Orders – 12pm-8pmDeliveries – 1pm-9pm Payment Methods Cash On Delivery Why To Choose ESF Delivery ServiceESF Delivery Service is sure a good choice for consumers who want/need an easy, quick and reliable source for quality food products and restaurant meals which offers a convenient alternative providing food with a wide variety of options.

Mondays-Saturdays

Sundays

Max. time between orders and deliveries - 1 hour

P.O.S machines

Online payments (debit cards)

Mobile transfers

Demography

COMPANY SUMMARY

Easyswiftfood (ESF) is an initiative of Osters

Enterprise based in Isolo, Lagos Nigeria and founded in 2015 by Osakwe Foster C who has a bachelor of technology degree in Food Science and Engr. Technology from Federal University of Technology Owerri.ESF delivery services is a pioneer company that ventures into the online food order and delivery services which has been made publicly available “via” the company’s new website www.esf.com.ngOur business model focuses on delivering a huge selection of quality processed food products and scrumptious fast food meals at appreciable prices and making this available conveniently to every customer.

Company Name: Osters EnterpriseCAC BN: 2364498Registration date: 17TH SEP 2015Operation date:Company address: 11 ola-olu street ire-akari estate isolo lagosType of business: Trading and servicing of food productsStart up capital: ₦3,600 ,000Shareholder: None yet

Mission Statement:

To provide easy, swift and quality food products to all consumers at its convenience.

Objectives

:

To eradicate food insecurity and help solve hunger problems.

To provide job opportunities for low income earners

To be the leading food service provider in Nigeria and in West-Africa.

Consumer SegmentationMiddle Class

1-15yrs- .Dependent on parents/guardian for nutritious food .Rarely starved but may be mal-nourished

15-21yrs- .Miniature jobs gives little income .Seeks wholesome food for growth.21-29yrs- .Unsteady income .Active on social media .Seek food to carry out duties.29-60yrs- .Average income .Need energy from food to work .Responsible for provision of house-hold needs . Busy- Needs help shopping60yrs-death

- .Low income(pensions) .Weak- Needs help shopping .Needs food to sustain health. Upper class1-15yrs- .Dependent on parents/guardian for nutritious food .Not starved or mal-nourished. 15-21yrs- .Pocket money from parents/guardian . Seeks wholesome food for growth . Shop occasionally

21-29yrs

- .Steady income.

.Active on social media

.Seek food to carry out duties

.Shop regularly for quality food.

29-60yrs

-. Rich and wealthy

. Crave for surplus food in their homes

. Busy- Needs help shopping

60yrs-death- .High income. .Weak- Needs help shopping

.Needs food to sustain health Lower class1-15yrs- .Dependent on parents/guardian for nutritious food. 29-60yrs- .Low income .Starved and mal-nourished. .Crave rigorously for a good source of income.15-21yrs- .No income .Need food for daily activities. .Dependent on parent/guardian for survival .Seeks wholesome food for growth. 60yrs-death- .Little/no income21-29yrs- .Little/no income .Weak, needs help shopping. .Passive on social media .Needs food to sustain health. .Seek food to carry out tasks.

GOALS

CORE

GOALS

STATISTICS:Out of every 10 Nigerian families, 7 actually stay hungry every night.More than 13 million hungry people in Nigeria.Gender equality; MEN:WOMEN in Nigerian workforce 5:1 respectively.80% of the Nigerian population live below $1/day.GOALSTRATEGYIMPLEMENTATION

1. Food security

Achieve Zero hunger by using our *

Food

For All

* campaign

For the poor(lower class):

Govt

support, public/private donations

Food leftovers from restaurants & discarded

food products from food companies or farms which are still nutritionally wholesome, are distributed to the needy at little or no cost through food shelters/pickup centers.

For the (middle/upper class):Quality food is sold and distributed to them at their convenience at minimal expense.2. No povertyBy creating job opportunities for low income earners in and out of the food sector.Food producers/services:Marketing their products/services using our e-commerce platform & other advertising channels.Distributing products @ little cost.Non food producers/services:Job created in areas like customer service representatives, delivery personnel, storekeepers, cleaners, web developers etc3. Gender equalityBalancing the ratio between men & women in the workforce through employing more womenWomen are employed in key areas: CSRs, store keepers, cleaners, Account, Quality control etc

Achieving these set goals makes us socially responsible & an eco-friendly food service.

Our Impact so far

About 55% of total solid wastes makes up for food wastes in Nigeria.

Improper food storage contributes to hunger .We have been able to curb this problem by distributing these products as a substitute to the traditional expensive storage & trash cans.Plastic drumsFiber kegs

Plastic drumsFiber kegsUsageUsed for storage of any liquid or fluid e.g. water, liquid glucose etc.Used for waste disposalUsed for storage of solid food materials mostly raw food like rice, beans, corn, garri etcBenefit

prevents attack from pests and rodents.

Reduces external moisture from coming in contact with the stored food.

Preserves food & related products prolonging its shelf life.

Cheaper than traditional storage and trash cans.

Source

Purchased from manufacturing companies like

Emzor

pharma ltd, ok foods etc at fair prices, then cleaned/washed before resold.

Method of distributionThrough our retail outlets, from our pick up store and delivery systemQuantity distributed12501400Price₦2000-₦4500₦350-₦1000Period13-09-2014 to 13-09-2015

PRODUCTS Our focus

E.gs

Noodles

BeveragesWinesMilk productsFruit juices Cereals etcFood containersConfectionaries:CakesBreadSweet pastries SnacksPies chips

Biscuits etc

Restaurant meals:

Fried,

jollof

, coconut rice

Fried, roasted, grilled, sauced meat

Sea foods

Pizzas

Shawamas

etc

Local dishes:NkwobiSoupsPrepared flours etcFruitsVegetablesRice BeansGarriTubers etcMenu

MARKET ANALYSIS SUMMARY

Potential market

Population of people in LagosExisting market in kick-off locationNo of people in Isolo, Okota

and Ajao estateNo of loyal customers + orders per monthOur goal is to feed 100,000 hungry people & have more than 10,000 patronizing customers per month before the end of 2017 COMPETITORS FOOD

SERVICE COMPANY

MAIN AREA

COVERED

Hello

foods

Island ,

Yaba

,

IkejaNaija eatsParts of Lagos

Naija groceriesV.I and LekkiSupermart.ng

Ikeja, Yaba,IslandEasyappetiteLekki, VI and parts of mainlandNo of hungry people

SWOT ANALYSIS

STRENGTHOPPORTUNITY 

INTERNALSTRENGTHEliminates food insecurities for people with disabilities or challenging conditions that cannot get to pickup locations

Job

opportunities

for low income earners

Mobile retailing

gives ease and convenience to consumers

Provides a solution to feed poor hungry people.

Rising middle income class

Tech savvy population on the rise

High demand for convenient means

of accessing quality food products

Clear-cut p

rospect

for expansion

OPPORTUNITY

EXTERNAL

WEAKNESS

THREAT

WEAKNES

Cost intensive

Time lag

Duplication of model by competition

Occupational risks on delivery personnel.

Food infection

False orders

Change

in govt. policies

THREAT

MARKETING AND ADVERTISEMENT PLANSTRATEGIES

Traditional fliers, Handbills and Posters

Online adverts and Social media platformsLogo printed wears eg polo's, caps, hand towels etcGood customer relationFreebies e.g. 1st delivery free for new customers, product discounts etcCoupon codes, Product vouchers and Gift packs for discounts to loyal customers Printed

company stickers, delivery nylons/packs sent with each deliveryThrough Bulk sms and EmailsTv/Radio commercials, Bill board adverts etc (Anon)

MANAGEMENT SUMMARY

Orders

ESF OrganogramConsumer feedback

STRATEGY, OPERATIONS AND IMPLEMENTATION SUMMARY

Store/pickups

ORDERS-Online/Offline

Documentation Customercomplaint/feedback responses

Orders

Consumer feedback

Shop

Transit bikes/vehicles

Shop

Transit storage

Delivery personnel

Food scouts

Food items

Quality checks

Brand packagingDeliveriesOrder DeliveredPAYMENT (middle/upper class)Cash on delivery

P.O.S machinesOnline payments(debit cards)Mobile transfers

Max. time between orders and deliveries - 1 hour

Consumer

Lower class

Pick-up

Middle/upper class

Food stamps

KEY PERFORMANCE INDICATORS

Success Indicators

Target reachIncreased orders/salesMore jobs createdMore pick-up centers establishedMore hungry people fedTestimonies of satisfied consumers Expected Milestone

1 YEARAt the end of 1 year of implementing our idea we will have50,000 hungry people fedJobs created equally for all genders

FINANCIAL BUDGET

Initial start up cost for the 1

st 6 monthsEXPENSECOST (₦)Office space/pick-ups

200,000/year Desk, chairs, electrical fittings130,000Laptop + E-commerce software70,000Internet router15,000Printer30,000

Printer teller machine

20,000

2 mini power bikes with full protective kits

400,000

2 bicycles

40,000

A

vehicle

1,200,000

Licensing/Legal fees

55,000Website development100,000Advertisement/Marketing100,000Packaging materials70,000Salaries600,000 (20,000x5staff) x 6 monthsMicro wave oven

30,000Insulated bags/boxes/thermoelectric boxes

50,000

Mini-deep freezer60,000

Generator

40,000

Procurement (restaurants/companies)100,000Insurance

50,000Branding

100,000

Miscellaneous20,000

Other recurrent cost like PHCN,

Lawma, Water bills,Internet subscription, Fuel etc

120,000 (20,000x6months)

TOTAL EXPENDITURE

3,600,000

INCOME/REVENUE

Expected

revenue DESCRIPTION1. Delivery fees₦200 for orders below ₦2000 and ₦500 for orders from ₦2000 and above. This cost can be affected by factors like quantity and weight of the food item.2.Product discount rate

(20-30%) PDR off products from manufacturers/suppliers.3.Paid circulation subscription(customers)Monthly or yearly subscription cost for loyal customers entitled to a single delivery per day.4.Paid circulation subscription(companies,firms,restaurants)An affiliate commission for marketing their products/services.5. Government

support, Public/private donations

Provisional

support from government, agencies, private & public donations.

Return on investment (ROI) is expected between 2-3 years after execution of the project

Financial Forecast/Analysis

ROI=

Gain on investment – Cost of investment

Cost of investment

For

2,000;orders/month

. Fee: ₦200/order. Revenue: ₦400,000/monthIn 24months: ₦9,600,000 revenue, Expenses: ₦2,500,000Gain on investment=Net profit=Gross profit – Expenses= 9,600,000-2,500,000=7,100,000Therefore, ROI= 7,100,000-3,600,000 3,600,000X 100 = 97.2% 97.2% ROI projected for a period of 2yearsN:B: This forecast/analysis excludes other avenues through which revenue is also expected. E.g. PDR

CONCLUSION

High potential

ViableSustainableAccessibleConvenient