amp Bachelor of Science in Information Systems Technology Fall 2014 Launch Background The Supply Chain Management degree is designed to provide knowledge of the supply chain while exploring logistics regulatory issues change and inventory management forecasting resource allocation pro ID: 904324
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Slide1
Bachelor of Applied Science in Supply Chain Management&Bachelor of Science in Information Systems Technology
Fall 2014 Launch
Slide2BackgroundThe Supply Chain Management degree is designed to provide knowledge of the supply chain, while exploring logistics, regulatory issues, change and inventory management, forecasting, resource allocation, production planning and other functions basic to business. Graduates with this degree will find employment in a broad spectrum of occupational specialties within the supply chain, logistics and transportation fields.
Slide3BackgroundThe Information Systems Technology degree will prepare professionals with systems management and development expertise. Students will graduate with the critical skills and knowledge to support the design, planning and management of information infrastructures and resources within diverse organizational settings.
Slide4Media StrategiesMiami Dade College will develop marketing collaterals, external and internal email marketing, on-campus plasma screens, social media and media relations efforts to serve as vehicles to
raise awareness, increase enrollment and launch the Bachelor
of Applied Science in Supply Chain
Management and Bachelor
of Science in Information Systems
Technology.
Slide5Creative TacticsFeature messaging on the program’s affordability, accessibility, flexibility and credibility.Feature key messaging on taking classes around your busy schedule online, on weekends and at night at multiple locations and campuses.Inform students of the financial gains and rewards from completing these programs..
Slide6Marketing Collaterals
Slide7Marketing CollateralsBrochureCreate a brochure for each program that is brand compliant with College messaging colors, fonts and images.This brochure will be used at events, kiosks and display racks to inform students of the program and its requirements.This brochure can also be used as a direct mail piece.
Slide8Marketing CollateralsPosters, flyers and palm cardsEach program will have its own version of a poster, flyer and palm card to display on key sites to generate traffic into the programs.
Slide9Email Marketing
Slide10External Email MarketingSupply Chain Management Target Audience:Employees working in the Miami International Airport, Port of Miami and the cargo industries without an upper-level college degree.Mid-level managers and upper-level staff working in the cargo industries. Information Systems Target Audience:
People interested in computers, computer programming, information systems, management information systems, computer relationship management (CRM), databases and video games.
Quantity
:
50,000
Geo-Target:
Miami-Dade
Blast Price:
$2,000 / Blast
*External blasts approximately cost $1,000 for every 25,000 contacts
Both blasts will be distributed to
Parents of college-bound high school seniors, College-bound seniors and adults 18-45 with no college degree OR interested in continued education in Dade County OR Career Development / Career Change.
Slide11Internal Email MarketingE-blast current students who meet the criteria for admission into these programs. *
Registration dept. would help pull this list.
Slide12Site and Search Retargeting
Slide13Site and Search RetargetingSite and search re-targeting spans across 14 different online exchanges and networks. Site re-targeting speaks specifically to individuals who have accessed the BAS in Supply Chain Management and the BAS in Information Systems Technology websites. Once they make the initial contact, display ads continue to follow the user as they surf the web. The search re-targeting piece will display ads to users who are specifically searching for services, competitors and/or topics related to the School of Business.
Slide14Site and Search RetargetingBecause its patented technology, the reporting is much more granular. For search re-targeting, you can see each keyword, each site and each impression that was served on an individual level. 728x90/300x250/160x600 - 1,428,571 impressionsBudget: $10,000 Net
Slide15Social Media
Slide16FacebookPromote messaging on Facebook. Dates TBD.Budget TBD.
Slide17On-Campus Marketing Activity
Slide18Plasma ScreensEach program will be promoted on all campus plasma screens College-wide announcing the launch of these bachelor’s degrees. Dates TBD. $0
Slide19MDC Enrollment DrivesMarketing efforts for the Bachelor of Applied Science in Supply Chain Management & Bachelor of Science in Information Systems Technology will eventually be folded into the larger enrollment marketing plans which take place annually at the beginning of the Spring, Summer and Fall semesters as well as the Spring and Fall mini-term semesters. These plans include TV, radio, online, print, mobile marketing, email marketing, social media and on-campus signage marketing activity.
Slide20Media Relations
Slide21Media RelationsPitch the new BAS degrees to the media for prominent and significant earned media placements in print, online and broadcast media outlets.