PhD Business Administration New Mexico State University 2013 MBA Business Administration New Mexico State University 2009 MS Productivity and Quality Systems Monterrey Institute of ID: 840199
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1 Cuauhtemoc LunaNevarez, Ph.D.Assistant P
Cuauhtemoc LunaNevarez, Ph.D.Assistant ProfessorDepartment of Management and MarketingTexas A&M University San AntonioCREDENTIALS Ph.D. , Business Administration, New Mexico State University, 2013 M.B.A., Business Administration, New Mexico State University, 2009. M.S. , Productivity and Quality Systems, Monterrey Institute of Higher Education, 2001. B.S., Information Systems Engineerin Monterrey Institute of Technology and Higher Education, 1996. CONTACTPHONE:(210) 7842387EMAIL: COURSES TAUGHT Digital Marketing Consumer Behavior Social Media MarketingVisual Media Marketing LunaNevarez, C. & Moreira, G. (2019). A Methodology to Understand Consumer Reactions to Brand Scandals: The Case of Nike, Kaepernick and Social Justice. 6th International Consumer Brand Relationships (ICBR) Conference, Cancun, MexicoMoreira, G. & Luna HIGHLIGHTS Dr.LunaNevarez excels as an educator. He holds an Effective College Instruction Certification from the Association of Collegeand University Educators as well as the American Council on Education. He has been honored with a Service Award from the