Advertising History and evolution The first advertising agency Volney B Palmer was opened in Philadelphia in 1841 By 1861 there were 20 advertising agencies in New York City alone Among them was J Walter Thompson today the oldest American advertising agency in continuous existence Radio be ID: 781733
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Slide1
Arts inquiry
Luis Alejandro Rubiano Guerrero, Boris Sandoval Mendizabal, Santiago García Rodriguez Y Santiago Castañeda Mendez
Slide2Advertising
History and evolution
The first advertising agency, Volney B. Palmer, was opened in Philadelphia in 1841. By 1861 there were 20 advertising agencies in New York City alone. Among them was J. Walter Thompson, today the oldest American advertising agency in continuous existence. Radio became a commercial medium in the 1920s
For the first time, advertising could be heard, not just seen. Soap operas, music, and serial adventures populated the new medium, and as radios appeared in virtually every home in America, sales of products advertised on the air soared.
Slide3Types
Periodical advising: Its ll the advising that is on things that comes out at regular intervals, such as newspapers
Newspaper: Can promote your business to a wide range of customers
Magazine: You can reach your target market quickly and easily
Radio: Is a great way to reach you target audience
Slide4Publicity
Publicity can be defined as a form of public relations that offers news or information in the media. The main objective of publicity is not sales promotion, but creation of an image through editorial. Publicity is also the way in which a company or organization is perceived in the media.
Slide5Purpose of publicity
The publicity has one and only one propose and its to get certain information to as many people as possible in the shortest time possible.
Slide6Propaganda
“Is a form of a psychological warfare That involves the spreading of information and ideas to advance a cause or discredit an opposing cause
.”
Persuasive communication
We can see propaganda mostly in politics.
Slide7Sources
https://www.quora.com/What-is-the-purpose-of-advertising
https://study.com/academy/lesson/what-is-publicity.html
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/advertising/types
http://www.streetdirectory.com/travel_guide/29181/advertising/the_history_and_evolution_of_the_advertising_industry.html
Nordquist, R. (n.d.). What Is Propaganda? Retrieved January 26, 2018, from
https://www.thoughtco.com/propaganda-definition-1691544
Lake, L. (n.d.). Publicity and Why Is It Important? Retrieved January 26, 2018, from
https://www.thebalance.com/what-is-publicity-2295550