In Your Business Checklist Treasure Triangle What is Drip Marketing The 7 musthave drips for your business Treasure Triangle Workshop The Treasure Triangle Opportunity Overwhelm Hunter who chase 2 rabbits catch none ID: 537416
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7 Ways To Use Drip Marketing In Your BusinessSlide2Slide3
Checklist Treasure Triangle What is Drip Marketing? The 7 must-have drips for your business Treasure Triangle WorkshopSlide4
The Treasure TriangleSlide5Slide6
Opportunity Overwhelm!!!Slide7
“Hunter who chase 2 rabbits, catch none.”Slide8Slide9Slide10
E-mail Blast / PromosSlide11Slide12
E-NewsletterSlide13Slide14Slide15
What Is Drip Marketing?Slide16
What is Drip Marketing?“Drip” … as in measured drips of water over a period of time to keep plants adequately hydrated. Not a flood… followed by a droughtSo… planned/scheduledpoints of contactover a period of timeto keep business relationshipsalive and nurtured Slide17
Why do it?Law of 7…12…29… whateverBuild relationshipImplement Business Owner PhilosophyConsistencyPeople aren’t ready to commit yet…Slide18
What is included in drip marketingE-mailPhone CallPost Card
E-mailSurveySlide19
How Long Should a Drip Campaign Last?As long as the average time it takes to make a saleSlide20
Where Do You Start?“I’m in a boring business! How can I find exciting content for my industry?”“How do I coordinate all the pieces and parts? CRM? Email software? Metrics? Aagghh!”
“I don’t have time!”“I can’t write!”
“Will drip work for my business?
“What’s the best sequence so I don’t spam?”Slide21
7 Must-Have DripsSlide22
The 7 most common triggers in your businessWebsite Lead
Expiration Date/Service Contract Renewals
Estimate Follow-up
Inactive Customer
Pre and Post Event & Tradeshow
First-time Customer
Networking ProspectSlide23
7 Must-Have DripsWebsite Leads/InquiriesSlide24
7 Must-Have DripsCold ProspectSlide25
7 Must-Have DripsEstimate Follow-upSlide26
7 Must-Have DripsPre- and Post-Event or TradeshowSlide27
7 Must-Have DripsFirst Time CustomerSlide28
7 Must-Have DripsInactive CustomerSlide29
7 Must-Have Drips Expiration Date Renewals Company Policy Changes Government Regulation Changes/DeadlinesSlide30
Other Drips Lost Sale Demo Follow up No Interest Now (vs Lost Sale) Referral Follow-up NetworkingSlide31Slide32
Treasure Triangle WorkshopSlide33
10 Steps To Launch a DripPick a triggerSegment (target) your listDetermine the timing and durationDecide the ideal way to follow up (email, phone, direct mail, etc.)Write compelling “big picture” messagesHyperlink to your “digital assets” (website, SM, blog, industry stats, etc.)Launch CampaignAnalyze your results and tweak
Repeat or write another drip to another segmentRepurpose your drip as blog posts and/or SM status updatesSlide34Slide35
Where Are You Bleeding the Most? Top 7… And More!Website LeadCold ProspectProposal Follow-upPre- and Post-Event or Trade ShowFirst-time CustomerInactive CustomerExpiration Date Renewals
Lost SaleDemo Follow upNo Interest Now (
vs Lost Sale)Referral Follow-upNetworkingSlide36
Thank You!Lori Feldman, aka “The Database Diva”314-485-4350 x 102lori@thedatabasediva.comSkype: thedatabasediva