PPT-Key Audience Theories

Hypodermic needle twostep flow uses and gratifications preferred readings and passiveactive Hypodermic Needle theory Harold Lasswell in 1920s It is a linear model of communication sender is the only one who sends the message and the receiver doesnt give response or feedback. What is an active audience. . ?. An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their . . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Part II. The Impact of Cesare Lombroso. Lombroso’s perspective was the dominant theory in the early 1900s. Argued criminals were less evolved than noncriminals . Throwbacks to our ancestors . However, this perspective and other biological theories were soon discredited and abandoned. Effects theory. (Hypodermic Syringe, Innoculation) – what the media does . to . audiences. Uses and Gratifications. – what audiences do . with. the media. Reception theory. (Nationwide audience, Dallas, Seinfeld, etc) – what audiences do . Effects theory. (Hypodermic Syringe, Innoculation) – what the media does . to . audiences. Uses and Gratifications. – what audiences do . with. the media. Reception theory. (Nationwide audience, Dallas, Seinfeld, etc) – what audiences do . Why do students offend?. Theories of Transgression. What makes people transgress social mores rather than conform to them?. Social and Individual. Sociology of Deviance. Self-Control Theory. Gottfriedson and Hirschi. Noura. . Alhudaithy. ID: 201101666. 1. Introduction:. In this presentation I will mention the three challenges that a student may face in Theories and App. Of Learning course.. 2. Outline:. Intro. About the coarse. Ethical theories provide a framework for judging right or wrong decisions. . There are two types of Ethical theories. 1.consequentialist . 2.Non . consequestialist. . Concequentialist. theories . If . Normative theories. Consequencialist theory. Egoism. Utilitarianism. Non- consequentialist theory. Rights principle. Distributive Justice. Ethics of Care. . Virtue Ethics. Normative Theories. Rodrigo de Salvo Braz. Ciaran O’Reilly. Artificial Intelligence Center - SRI International. Vibhav Gogate. University of Texas at Dallas. Rina Dechter. University of California, Irvine. IJCAI-16. , . Chapter 2. Main Points. Developmental Theories and the Issues They Raise. Freud: Psychoanalytic Theory. Erikson: Neo-Freudian Psychoanalytic Theory. Learning Theories. Piaget: Cognitive Developmental Theory. Haddon’s Model – Quick Review. Based on?. Scientific Construct. Problems?. Module 3 – Application Theories. Module 3 – Application Theories. Haddon’s Model. Module 3 – Application Theories. Why would anyone be . altruistic. ?. Contrast two theories explaining altruism in humans. Why would anyone be . altruistic. ?. Kin Selection Theory. Hamilton 1963. We are more likely to sacrifice ourselves for relatives than non-relatives.. Xiaokang Qiu. x=1;. y=1;. while (*) {. x=x 2;. y=y 1;. }. Q: is . x y. >=2 always true?.  . Q: Are . these formulae valid in arithmetic?. First-Order Theories. Q: Which statements are true in arithmetic/set-theory/groups/fields?.