Internet offers advantage in sharing info easily Network effect httpenwikipediaorgwikiNetworkeffect Metcalfes Law value of telecommunications network is proportional to the square of the number of users ID: 803167
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Chapter 13
Social Media
Slide2Social Networks
Internet offers advantage
in sharing
info easilyNetwork effecthttp://en.wikipedia.org/wiki/Network_effectMetcalfe’s Law-value of telecommunications network is proportional to the square of the number of users
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Slide3Social Network Costs
Positive
Larger network equals more potential customers
NegativeEmployees spend too much unproductive time on social networkPgP BUSA331
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Slide4Child Social Networks
Kid safe
Ad or subscription based
US-Club Penguin-Disneyhttp://www.clubpenguin.com/ Interactive gamesChatXangaMySpace
Facebook, and more…PgP
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Slide5International Networks
Bebo-UK????
http://www.guardian.co.uk/media/2010/apr/20/bebo-uk-losses
Skyrock-Francehttp://en.wikipedia.org/wiki/Skyrock Hi5StudiVZQZone-Chinahttp://en.wikipedia.org/wiki/Qzone
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Slide6Misuse of Social Media
Identity theft
Criminal social networks, drug deals
Police use social media sites to gather evidence, find perpetratorsCriminals tweeting and updating their status during criminal activityPgP
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Slide7Misuse of Social Media-Police
Policeman listing occupation as ‘human waste disposal’
Police in vigilante pose pointing gun at camera
Police discussing being drunkCandidate-can’t wait to get a gun and kick assCriminals tweeting and updating their status during criminal activity
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Slide8Misuse of Social Media-Doctors
Plastic surgeon posting before and after pictures
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Slide9Misuse of Social Media-Lawyers
Advise client to ‘clean up Facebook page’ rather than comply with discovery request
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Slide10Misuse of Social Media-Teachers
Using student photos as example of what not to post
Inappropriate comments regarding students
Sharing too much private information with studentsPgP BUSA331
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Slide11Courts and Social Media
Court orders no contact include friend requests, poking
Jurors tweets caused reversal on appeal, prevented fair trial
US does not allow serving via social media, UK doesFederal circuit split on whether broad social media discovery should be allowed.PgP BUSA331
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Slide12Ownership of Social Media Accounts
Does account belong to company or individual who set it up? It matters when terminated employee changes password to prevent account access.
Who owns the followers?
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Slide13Coerced Access to Social Media Accounts
Should job
potential employers
be able to demand applicants logon to social media so employer can view postings, friends, messages?States have enacted laws preventing thisSchools condition athletic participation on allowance of social media monitoringBut sharing passwords is violation of terms of service, violation of 1st
and 4th amendments…
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Slide14Caches, Like Diamonds, are Forever
Fake profiles, libelous statements, stalking
Student harassment-cyberbullying
Parent responsibilities?PgP BUSA331
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Slide15Social Media Monitoring
Common business practice to deal with consumer profiles called a social graph-loans, jobs, credit cards…
Monitoring your friends also can cause ‘guilt by association’ or increase your riskiness
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Slide16Google Privacy Dashboard
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Slide17Reputation Management
Most important personal asset?
Google Alerts containing your name
Reserve name on professional social networking sitesUnderstand privacy settingsGoogle CacheInternet ArchiveDoes anything digital ever disappear?
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Slide18The Right to be Forgotten
When an arrest record was expunged, must a newspaper website delete pre-expunged stories?
Is
expungement even possible with Google?PgP
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