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2019 Dealer Training Stereo/Hi-Fi/2.1 2019 Dealer Training Stereo/Hi-Fi/2.1

2019 Dealer Training Stereo/Hi-Fi/2.1 - PowerPoint Presentation

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Uploaded On 2020-06-24

2019 Dealer Training Stereo/Hi-Fi/2.1 - PPT Presentation

Money Seats Sweet Spot System Design StereoHiFi21 Some room layouts will never be perfect The goal here is to try and center the primary seating between the 2 speakers in an equilateral triangle ID: 785909

design system sound source system design source sound line benefits sweet point customer seat hear larger distance volume dispersion

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Presentation Transcript

Slide1

2019 Dealer Training

Slide2

Stereo/Hi-Fi/2.1

“Money Seats”

“Sweet Spot”

System Design

Slide3

Stereo/Hi-Fi/2.1

Some room layouts will never be perfect.

The goal here is to try and center the primary seating between the 2 speakers in an equilateral triangle.

System Design

Slide4

Flashlight Trick

Helps ensure proper toe for precise imaging.

Also allows the customer to dial in their

preferred amount of center focus.

System Design

Slide5

Flashlight Trick

“Inner third” is not a “rule” but a starting point.

A very wide sweet spot can be created by playing with the toe.

System Design

Slide6

Multichannel

Note the use of multiple subwoofers.

Lets discuss the benefits of multiple subs!

System Design

Slide7

Benefits of Line Source

Clarity:

Hear more direct sound and less reflected sound!

System Design

Slide8

Benefits of Line Source

Power over distance:

½ the volume loss of a point source for better seat to seat consistency!

System Design

Slide9

Benefits of Line Source

Double the Seat to Seat consistency!

- Line Source

- Point Source

System Design

Slide10

Benefits of Line Source

Larger “Sweet Spot”:

Provides a more consistent volume over a larger area, creating a larger “Sweet Spot!”

System Design

Slide11

WHY ESL?

Clarity

= Lightweight drivers, “Crossover-less” purity, controlled dispersion allows you to hear more direct sound!

Power over distance = An ESL is a Line Source, giving exponentially more sound over distance than a Point Source!Larger “Sweet Spot” = Provides consistent volume across its dispersion area! Dial in the toe properly to cover the seating area.

System Design

Slide12

Reduce the impact of room acoustics on the performance equation

For incredible sound in any environment!

Selling With

Controlled Dispersion

Slide13

Getting the customer interested and “in the chair”

Ask questions on customer expectations…then ask some more…and then some more.

Ask permission to ask questions. Get to the point of: “Based on what you told me, let me show you some options.” Encourage an in-home consultation.

Get excited about the product and technology, and the opportunity to demonstrate it.“Want to hear something like you’ve never heard it before?”

Show off the uniqueness of the ESL models: it doesn’t look like a speaker!It’s elegant simplicity sounds amazing and is a conversation starter!

How do I

sell it?

Slide14

“Art Of The Demo”

1. Predict: Tell the customer a story about the track/clip and a few things to pay attention to and listen out for.

2. Prove: Do the demo of the track/clip that contains those things you explained.

For music: fade the track out to end the demo For movies: pause the clip to end the demo.3. Confirm: Ask the customer if they heard those things. Did they hear anything else cool? What did they think of that experience? “Would you like to know why that sounded so good?” 4. Ask for the sale: Move to another comparison, or move to a different kind of solution. EX: Compare brands. EX: Compare sound of towers, bookshelves, and CI.

How do I

sell it?