Page 46 L istening to the voice of customers plays a prominent role in a customercentric business strategy But with the business environment146s increased complexity and dynamism for a customer ID: 826419
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Page 46Machine learning: An enabler of
Page 46Machine learning: An enabler of business strategy and innovationListening to the voice of customers plays a prominent role in a customer-centric business strategy. But with the business environment’s increased complexity and dynamism for a customer-centric business to thrive in its value delivery, there is a growing need for personalization of business oering and continuous evolution of business decisions in such a way that they align with changes in customer needs. ese requirements could be challenging, particularly in organizations with a large customer base. In response, this talk presents how advanced analytics and machine learning techniques have enabled operational eciency and business eectiveness in large organizations. Speci cally, this address highlights how tree-based machine learning methods have been employed in understanding and prescribing solutions to complex and evolving operational business problems. Furthermore, it presents insights into, how upli modeling has improved response rates and returns on marketing spends in large-scale targeted campaigns. Underpinning this talk is a discussion of the leadership approach that informed these innovations.BiographySylvester Juwe is a highly experienced and quali�ed Arti�cial Intelligence Lead, currently a Senior Data Science Manager at British Gas, United Kingdom. Operating at strategic levels, he leads on the leveraging sophisticated machine learning and big data analytics and capabilities in enabling and driving business strategy thereby creating business value. He has experience in the exploitation of a range of data mining, advanced analytical and arti�cial intelligence techniques to understand customer behavior, derive critical insights, optimize operations and solve complex business problems.s.juwe@cantab.netSylvester JuweBritish Gas, UKSylvester Juwe, J Comput Sci Syst Biol 2018, Volume 11DOI: 10.4172/0974-7230-C1-016Volume 11Journal of Computer Science & Systems BiologyNotes:conference.comAugust 30-31, 2018 Dubai, UAE5th World Machine Learning and Deep Learning CongressandWorld Congress on Computer Science, Machine Learning and Big DataMachine Learning - Computer Science 2018August 30-31, 2018