Farmers Gathering Development of direct producertoconsumer markets on the Tohono Oodham Nation Arizona Katarina Nina Sajovec Altshul Ajo Center for Sustainable Agriculture ID: 1018521
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2. E’esadam E-hemapaidag (Farmers’ Gathering): Development of direct producer-to-consumer markets on the Tohono O’odham Nation, ArizonaKatarina “Nina” Sajovec AltshulAjo Center for Sustainable Agriculturenina@ajocsa.com
3. Tohono O’odham NationLarger then Connecticut;32,000 tribal members;Above-average levels of poverty;Above-average levels of obesity, diabetes,cardiovascular diseases;More than 60% of adults over 35 suffer from diabetes;Unproportionally hit by Covid 19 and huge food insecurity emergency.Ajo Center launched emergency food program (1 million lbs food)
4. E’esadam E-hemapaidag (Farmers’ Gathering): Development of direct producer-to-consumer markets on the Tohono O’odham Nation, Arizona (2019 FMPP)Objective 1: Conduct Market analysis and strategic planning, develop marketing campaign for direct producer-to-consumer market opportunities on the TO Nation; Objective 2: Start a farmers market in Sells, the center of the Tohono O’odham Nation;Objective 3: Recruit, educate and train local farmers, ranchers, wild foods gatherers and value-added producers, including new, beginning and/or socially disadvantaged farmers and ranchers; Objective 4. Recruit consumers in support of direct producer-to-consumer markets, including educational opportunities (food demos, cooking classes).
5. 2020 Plan: Strategic planning meetings and start pilot markets
6. 2020 - Reality: 2 waves of Covid 19 pandemic – tribal closures
7. What we did:Communication: with our grant management specialist, Ms. Kim Harmon; with partners; with farmers, and other producers; with consumers;outreach to other tribes and markets for best practices;Did Not Give Up!
8. 2021: Back to the table, and go virtual
9. Promote sales on social media platforms – vendor profiles, food demos, recipes
10. 2021 SW Native Foodways Gatherings – Winter, Spring, Summer and Fall Editions
11. Facebook: O’odham Farmers MarketContact: Nina@ajocsa.com