Roland Barthess Rhetoric of the Image 040912 ENGL 1301 EPCC rwmonty Objective To analyze an artifact for its discursive features Considers linguistic as well as visual components ID: 277369
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Slide1
Reading an excerpt from:Roland Barthes’s “Rhetoric of the Image’”
04.09.12
ENGL 1301
EPCC
@
rwmontySlide2
ObjectiveTo analyze an artifact for its discursive featuresConsiders “linguistic” as well as visual componentsAnalysis is based on SemioticsSlide3
What is Semiotics?Saussure’s thesis:Relationship between two real world things is an arbitrary oneSign:
Something that stands for something else
A function of the signifier and the signified Slide4
Which are…?Signifier
Signified
Real world symbols
Ex: the words “spaghetti”
The real world thing
Ex: the tubular, stringy pastaSlide5
ObjectiveThe purpose of this type of analysis is to what messages are being conveyed by the discourseThis leads us into rhetorical analyses and discursive analysesWe’ll get to these laterSlide6
What you need to doRead and take notes on the Barthes articleWhat is he analyzing?What assumptions does he make during this reading?
What are his results?
Find an artifact related to your discourse community
Bring all of this to our next class on Monday, April 16