Through Channel Marketing Automation. Delivered. - PowerPoint Presentation

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Through Channel Marketing Automation. Delivered.

Outbound-powered, metric-fueled,

AI-enabled TCMA.

Mission Statement:

Empower

ing

SMB, mid-market, and enterprise level businesses to l

everage their To/Through channel partner communication and digital marketing strategy. This all happens via our

true automated, AI enabled platform, which simply and seamlessly generates leads and drives sales.

“We’re on a mission.”

Company Overview

The Problem: Part 1

“If you don’t market for your partners, it just won’t happen. Most don’t have the time or the skills to drive demand or maintain your brand.”

—Jay McBain, Principle Analyst

Forrester

100% of channel sales come from only 20% of partners.

The other 80%, your “do-it-for-me” (DIFM) partners, are either unequipped or unmotivated to move your digital strategy down the pipeline. They just won’t do it.

Sales you’re missing out on!

The Problem: Part 2

There are dozens of channel marketing software “solutions” out there.

BUT

...they’re all are missing THREE key elements to solve Part 1:

They depend on the partners to come to the portal and use your content the right way.

Redistributing personalized, co-branded content is difficult and tedious for partners.

Even if the partners do come, there are no metrics or data analytics in place.

1

2

3

So, again… They. Just. Won’t. Do it.

What xAmplify Offers

PRM

CRM

Partner Portal

TCMA

CMS

and even some

providers

don’t offer

...

That a

The

Channel Approach

“To the future!”

“It’s futile to send content when you can’t see who to follow up with. It’s a blind cycle. xAmplify’s two-tier metrics give you qualified leads--I now know who to call first.”

—Sumith Satheesan, CloudStride

O

utbound-Powered

Metric-Fueled

AI-Enabled

Our Key Value Proposition

Increase your channel sales revenue while saving you

time, money, and

(wo)man power.

Scheduled, personalized, and locked brand content to maintain brand voice.

Two-Tier Metrics to give insight on both partner

and

end-user behavior.

Digital content hub to store and manage e

mail, social media, and video assets.

To-channel communications

to

deliver

sales enablement materials.

Co-branded through-channel email and social media content with built-in partner logo merge to

deliver

digital strategy to partners.

Automated, outbound campaigns let partners redistribute and

deliver

your content downstream in as few as 5 clicks.

Automated email

delivered

to partners when a new campaign is available for redistribution.

Personalized content experience

delivered

via easy segmentation by industry, vertical, business size,

region

.

Locked-in campaign design with limited partner customization

delivers

consistent brand messaging and visual identity.

Easy

-to

-set-

up launch scheduling and auto-sequencing workflow for drip campaign automation.

AI learns and adjusts to customer behavior patterns to deliver content at exactly the right time.

A dashboard showing partner redistribution and lead generation metrics.

A dashboard showing downstream end-user open rates, click throughs, video views, and watch time.Two-Tier Metrics

deliver trackable lead registration and resolve channel conflict.Two-Tier Metrics reveal

priority partners and campaign effectiveness for optimal content delivery.

Over 10 email templates to guide quick and

compelling

campaign design—or you can upload a custom layout.

Video hosting

,

campaign design, and watch time data to

deliver

effective multimedia messaging.

Social media module to

deliver

LinkedIn, Facebook, and Twitter posts to

partners for fast redistribution.

Plenty of space to store and

organize videos, whitepapers, price lists, data sheets, and more.

A truly

automated, outbound solution to crank your partner marketing and comms at scale.

How We Make this Happen

Use Case 1: Reseller Partners

Vendor co-markets with partners in

5 easy steps.

Leverage hundreds or thousands of partner relationships

Nurture downstream leads

Increase sales revenue for partners and vendor

Vendor u

ploads and segments their partner lists for targeted and personalized content.

2

1

3

4

5

Vendor u

ploads digital campaign and sales enablement content such as e-books, videos.

Vendor uses built-in templates to create

beautiful through-channel campaigns that merge partner logos.

Vendor schedules campaign l

aunch and sets up drip sequencing via the Auto Response workflow.

Vendor collects data from Two-tier metrics to refine campaigns, improve QBRs, and run deal registration

.

Partner sends sales training content to

vendor sales teams in 5 easy steps.

Leverage complimentary SaaS companies

Maximize sales enablement to get qualified referrals

Save time and cost on “lunch & learns”

Partner segments lists of AEs and CSMs or Partner Account Managers.

2

1

3

4

5

Partner u

ploads product, pricing, messaging information, and instructional videos.

Partner uses built-in templates to create training material or sales campaigns to send to vendor.

Partner

launches sales enablement content to vendor sales team.

Partner

can view data on vendor engagement, such as opens, views, and watch times, to best leverage SPIFs.

Use Case 2: Referral Partners

75% of all g

lobal sales are made via indirect channels.

Today’s outdated TCMA software such as PRMs and Partner Portals are currently supporting the 75% of indirect sales happening globally.

...

But they’re not doing the whole job, which means

you’re missing out.

Market Advantage of xAmplify

“The CRM stage started in the 1990s...The marketing automation stage began to grow around 2008...The third stage in sales and marketing will be anchored around through-channel marketing automation.“

—Jay McBain, Principle Analyst

Forrester

We have simple tech, no big installation. You simply register

and start right away.

Ours is an e

asy to implement, intuitive dashboard for quick adoption. Upload your lists and get going.

How to Get Started

We offer pricing that matches your budget and needs.

Thank you