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Jubo Yan October 2013 1 Jubo Yan CONTACT OFFICE HOME Dyson School of Applied Economics and Management Cornell University 438 Warren Hall Ithaca NY 14853 Email jy489cornelledu 333 Snyder Hill R ID: 852786

cornell economics university research economics cornell research university school privacy william schulze applied model management laboratory environmental dyson september

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1 Jubo Yan October 2013 1 Jubo
Jubo Yan October 2013 1 Jubo Yan CONTACT INFORMATION : OFFICE HOME Dyson School of Applied Economics and Management Cornell University 438 Warren Hall Ithaca NY, 14853 Email: jy489@cornell.edu 333 Snyder Hill Road Ithaca NY, 14850 Phone: (347) - 857 - 7899 Web: http :// j uboyan.weebly.com / EDUCATION Cornell University, Ithaca, NY Ph.D., Applied Economics and Management Expected May 2014 University of Delaware, Newark, DE M.S., Agricultural and Resource Economics August 2010 Beijing Normal University, Beijing, China M.A., Financial Economics June 2008 B.S., Computer Science June 2005 B.A., Business Administration (double degree ) June 2005 RESEARCH FIELDS Primary: Behavioral Economics, Experimental Economics Secondary: Energy Economics, Environmental Economics RESEARCH PAPERS Job Market Paper Endowment Effect, Framing, and Dual Process Model: Evidence from Laboratory To understand economic decisions, both conscious, rational deliberation and unconscious processing - emotions and feelings , must be accounted for. This study follows existing theoretical results on d ual process theory and proposes a specific version of the dual proce ss model to explain “anomalous” behaviors under uncertainty . The model has a deliberative component and an affective component with each feature s different characteristics . It predicts existence of constant WTA - WTP disparity regardless how reference points are formed. In addition, it predicts the WTA/WTP ratio increases when probability of receiving ( losing) the commodity decreases . I ascribe this constant disparity to the emotional component in decision making. Alternative theories such as Expected Utility and Prospect Theory do not make such predictions. To test the Dual Process Model against other theories, I designed a laboratory e xperiment that Jubo Yan Octob

2 er 2013 2 features between - su
er 2013 2 features between - subject design where subjects reveal their valuations of the same commodity under different framings and at different referent points. A revised Becker - DeGroot - Marschak (BDM) mechanism was employed to elicit values to ensure incentive compatibility. Results show when probability of receiving (losing) the commodity approaches 0, the WT A /WT P ratio goes to infinity . M ore importantly the rational component responds to probability proportionally and emotional component ignores probability in all treatments . This result coincides with evidence in Psychology literature. As a conclusion, Dual P rocess Model is a potential candidate to explain behaviors under uncertainty with its parsimony and intuition . Publications Context Effects in a Negatively F ramed Social Dilemma Experiment. With Kent Messer and Jordan Suter. Environmental and Resource Economics 55(3):387 - 405. Working Papers Public and Private Response to Terrorist Events: A laboratory Experiment. -- With Kevin Kniffin, William Schulze and Brian Wansink. ( submitted ) Nudging Charitable Giving: Evidence from the Laboratory and Field. -- With Homa Zarghamee, Kent Messer and William Schulze. ( submitted ) University Licensing of Patents for Varietal Innovations in Agriculture. -- With Bradley Richard, and Timothy Richards. ( submitted ) The Sound of Cooperation: Musical Influences on Mood and Behavior. -- With Kevin Kniffin , William Schulze, and Brian Wansink . ( under review – Journal of Environmental Psychology ) Estimating the Long - Run Effects of Environmental Policies on the Electricity Grid: Prices, Investment, Demand Response and Resulting Carbon Dioxide Emissions. -- Wi th Daniel Shawhan, John Taber, Ray Zimmerman, Di Shi, Charles Marquet, Richard Schuler, and William Schulze. ( r evision requested – Resource and Energy Economics ) Power and the Price of Privacy: Priv

3 acy Concerns in Smart Metering and How P
acy Concerns in Smart Metering and How Privacy - aware Smar t Metering Can Facilitate the Smart Grid. -- With Dipayan Ghosh, Dawn Schrader, William Schulze, Robert Thomas, and Stephen Wicker. ( s ubmitted) Research in Progress Is Real - time Pricing Green? Predictions from Simulation Using Detailed Network Model. Holland and Mansur (2008) argued that real - time pricing (RTP) of electricity reduces demand variance which then leads to different environmental effects in different regions. If RTP were implemented, however, consumer behaviors would also have changed. I u se simulation method to study the environmental effect of RTP. The simulation uses detailed network model which contains all high voltage lines in contiguous US. It also features detailed cost and operational data at generator level. How Much Do People V alue Privacy? With Dawn Schrader, and William Schulze. Jubo Yan October 2013 3 A double blind laboratory experiment offering payment for personal information was designed to ascertain the value of privacy. Results suggest an extraordinarily sensitivity to disclosure in general, b ut insensitivity to the scope of disclosure. We suggest that insensitivity to privacy disclosure is due to the dominance of emotion rather than rational decision - making in determining the valuation of privacy. Other Presentations The Value of Privacy and Private Information - sharing in Online Communications. With Dawn Schrader and William Schulze. Association for Moral Education Annual Conference , San Antonio, TX, November 2012. Incentive Mechanism, Loan and Credit Rationing: A Fie ld Experiment in China. With Calum Turvey, Ying Cao, Jiujie Ma, Rong Kong and Guangwen He. Chinese Economists Society Annual Conference , Kaifeng, China, June 2012. The WTO: Does it Increase Trade? A Look at the First Decade of the Twenty - first Century. With Kathryn Onken, and Titus Awokuse. Northeastern Agricultural and Resource Economics Association Annual Meet

4 ing , Atlantic City, NJ, June 2010.
ing , Atlantic City, NJ, June 2010. RESEARCH POSITIONS Investigator/Research Assistant, Laboratory of Experimental Economics and Decision Research, Cornell University, September 2010 - Now Research Assistant, The Engineering and Economics of Electricity Research Group, PSERC and CERTS, October 2010 - Now Research Assistant, Cornell Privacy and Ethics Research Group, Cornell University, September 2011 - Now Research Assistant, Experimental Economics Laboratory for Policy and Behavioral Research, University of Delaware, August 2008 - July 2010 T EACHING E XPERIENCE Teaching Assistant , International Finance and Economics, Beijing Normal University, September 2006 - May 2008 OTHER EXPERIENCE Intern, Agricultural Bank of China, Beijing, September 2007 - December 2007 Translator, China Youth Press, Beijing, April 2007 - September 2007 Jubo Yan October 2013 4 Editor, Academic Journal: School of Economics and Business Administration, Beijing Normal University, September 2005 - July 2006 REFERENCES Prof. William D. Schulze (Committee Chair) Dyson School of Applied Economics and Management (607) - 255 - 9611 wds3@cornell.edu Prof. Richard E. Schuler Economics Department/ School of Civil and Environmental Engineering (607) - 255 - 7579 res1@cornell.edu Prof. David R. Just Dyson School of Applied Economics and Management (607) - 255 - 2086 drj3@cornell.edu Prof. Brian C. Wansink Dyson School of Applied Economics and Management/ Johnson Business School (607) - 254 - 4960 bcw28 @cornell.edu OTHER CONTACTS Linda Sanderson (Graduate Studies Assistant) Dyson School of Applied Economics and Management (607) - 255 - 8048 lgm2@cornell.edu Prof. Calum Turvey (Graduate Studies Director) Dyson School of Applied Economics and Management (607) - 255 - 5230 cgt6@cornell.edu Please email me to request a copy of any listed pap