legalnomads How to Get People to Listen To You Online How to build an engaged and loyal community using social media and why it matters Or First Why does it matter Brand awareness ID: 755742
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Slide1
Jodi Ettenbergwww.legalnomads.com@legalnomads
How to Get People to Listen To You OnlineSlide2
“How to build an engaged and loyal community using social media – and why it matters.”Or…Slide3
First: Why does it matter?Brand awareness.Support from the travel or DMO community and support from readers who are engaged with your content.
Building organic links and attention for your site by focusing on longtail and not short term.Slide4
A loyal community that cares about *you*.Engagement that transcends current product offerings.Impetus to support you both at home or away.Engaging people online leads to authenticity in brandingSlide5
The problem with the “how” part:Slide6
With all that noise, how do you stand out?Quality > quantityStand behind everything you put onlineFind articles, news and relevant information your communities care about.
Share other people’s quality work, not just your own.Slide7
Curation: sharing carefully, to make your social streams an extension of you are as a person, and who you can be as a brand.
A Primary SolutionSlide8
CU·RAT·ORnoun /
ˈkyo͝orātər/
“The officer in charge of a museum, gallery of art, library, or the like; a keeper, custodian.”
Oxford English Dictionary
“Latin, from curare to care, from
cura
care.
First Known Use: 1561”
- Merriam Webster DictionarySlide9
“Curators will create an entirely new dialogue based on valued content rather than just brand created marketing messages.”- Rohit Barghava
, The Content Curation Manifesto.Slide10
Brand awareness for your own blog and business, fostering loyalty by showing you are looking out for your followers, not just yourself or your industry.Personal connection to your leads and customers, generating more engagement and interest. With credibility comes trust.
Why
Curation?
Credibility and InfluenceSlide11
Support your own niches and communities by standing for quality. Target users, followers and micro-communities by curating web based on your interests and their needs.
What
audience are you trying to reach? Slide12
“For me the role of a curator is to find the most interesting things in this massive onslaught of messy information” -Rex Sorgatz (@fimoculous
)Slide13
Maria Popova (@brainpicker), Brain PickingsTina Roth Eisenberg @SwissMiss, creativemornings.com
Colin Wright @colinismyname
Dave Pell @
davepell
,
nextdraft.com
Case StudiesSlide14Slide15Slide16Slide17
Personality comes through and reading choices are education and relevant to a worldwide audience.Slide18
“One digest might make things easier. But two thousand of them can leave people in same state of overwhelmed distress. Ultimately, the goal should be to pick one or two voices that you trust. People need some kind of algorithm to help them cut through the clutter and I've realized that, for some folks, I am that algorithm.”
Dave Pell, @
davepellSlide19Slide20
News.me: @newsdotme, news.mePrismatic: @Prismatic, getprismatic.com
Percolate (@percolate, percolate.com StrawberryJ.am:@strawberryapp
,
strawberryj.am
Google Reader
Zite
: @
zite
Flipboard
: @
flipboard
Curative
ToolsSlide21
News.me daily summary for SeptemberSlide22Slide23Slide24Slide25Slide26
What if You Don’t Like What Your Curative Summaries Deliver?Slide27
First: Cut the NoiseUse ManageFlitter.com to
mass unfollow (up to 1000 people) people with no avatar or who are not active on Twitter.SocialBro
Chrome extension to
unfollow
the people who don’t contribute to the conversation (e.g. too active, too niche, etc.)Slide28
Next, Find Curators You TrustCurative tools described above.Aggregators for your own niche: newsletters, curation sites, voices you trust.
FollowerWonk.com to find influencers.Look at influencers and the lists they’ve curated
or that they follow.
Google Plus finder:
www.findpeopleonplus.comSlide29
You can hone your content as you search.Slide30
Use Analytical Tools to Maximize Reach “When to Tweet” services on SocialBro
.Tweetdeck, Hootsuite
: schedule tweets based on when your primary audience is awake
Facebook Insights
: offers demographic efficiency in analysis and targeted ads.
Bitly
for tracking your links based on demographics, clicks and where they come from.
Tweetreach
for specific reach of
hashtags
.Slide31
What are the emails you send to friends but think “no, I won’t post these to my Twitter feed.”Try a test post on Facebook Fan pages once per week to ease in your communities to your new quirky self.Ask your colleagues what separates you from the other people in your field.
Then Find Your Own Online Voice Slide32
The Golden Rule If you haven’t read it and loved it, don’t retweet
or post it. (Let your brand be a gatekeeper for quality, so your community trusts that when you post something, you truly believe in it – and they should too.)Slide33
Twitter: Using “via” instead of “RT”Maximum (seriously, people) one or two hashtags per tweet.Pinterest
: Source and attribute. Turquoise resonates. Vertical images count.Facebook: Alternate your own work with the work of others, sometimes outside your niche. Tagging other pages no longer notifies.
Other, Non-Golden RulesSlide34
Be sincere and pay attention to grammar.On all social streams, feature work you care about.You want to build a community and become a source people turn to for information they care aboutInteract with others
Other, Non-Golden Rules, cont’d…Slide35
Social media is not a necessary evil but a chance to show your personality and interests to the wider world. Make Twitter and Facebook Fan pages fun again.Make your social streams something you can stand behind and take charge of your online communities.
Rethink Your Social StreamsSlide36
Who knows what this strategy will bring…Slide37
A version of these slides will be available at legalnomads.com/curation Email questions to:
jodi@legalnomads.com
Questions? Comments?