Alexandre Mandryka gamewhisperingcom Whos this guy Born in Paris 12 years as a designercreative director Ubisoft Relic consulting What is a creative vision Have you asked yourself these questions ID: 152935
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Slide1
Establishing a creative vision
Alexandre Mandrykagamewhispering.comSlide2
Who’s this guy?
Born in Paris
12 years as a designer/creative director
Ubisoft
, Relic, consultingSlide3
What is a creative vision?Slide4
Have you asked yourself these questions?
Is it fun?Is it good?Is it beautiful?
Questions so vague they are dangerousSlide5
What is a creative vision?
It is a processIt is thinking of what you want for your audienceIt is also inspiring your team with a clear target
Thinking before actingSlide6
Game
Meaning
Mandate
Player Experience
Clear rationale
Rallying target
Focus creative effortSlide7
It can be very concrete
“The people’s car”A car for every family
The specs followed1 000
Reichsmarks
max
Economical usage
5L/100Km
100Km/h
600Kg maximumFits 4 to 5 people
MandateSlide8
A message to the world
“Dad, thank you for showing me that there is honor in looking back and respecting the past.”
MeaningSlide9
Private Ryan
: It doesn't make any sense, sir. Why? Why do I deserve to go?
Private
Reiben
: Hey asshole! Two of our guys died trying to find you all right?
Captain Miller
: Earn this.Slide10
Old James Ryan
: Tell me I have led a good life. Ryan's Wife
: What? Old James Ryan: Tell me I'm a good man.
Ryan's Wife
: You *are*.
It is our responsibility to be worthy of the sacrifice of our elders
MeaningSlide11
“Need for speed, but at night”
How do you represent speed at night?Use lights
Bunched to create contrastReflection is needed
Ground has to be wet
Helps find the right questions and make decisions
Player ExperienceSlide12
Meaning
Mandate
Player Experience
Abstraction
TimeSlide13
Top down process
Define your projectCommunicate your visionSlide14Slide15Slide16
Features
Systems Rules
...
?Slide17
Doing things in the right order
Execution
Reflection
Consumption
Heading straight for execution leaves results to chance,
which is a largely unacceptable process at industrial levelSlide18
Doing things in the right order
Execution
Reflection
Consumption
It then helps direct execution and becomes a rationale evaluation metric
First establish your visionSlide19
We start wrong for different reasons
Mainly because we don’t know better
It reassures us, we need concrete progress I’ve seen it at all levels
Also because we use the player perspectiveSlide20
Understand your material
Mandate
Make a Mario Kart likeSlide21Slide22
Analysis takes time
Mandate
Romeo and Juliet + Modern times
Over 300 yearsSlide23
Ubisoft’s long process
Core teamResearch for 3-4 months3-4 days workshop
OffsiteIn a castleWith the CCOSlide24
Communication:
Not an exact scienceSlide25
Avoid misinterpretations
Mandate
Make a movie about WWIISlide26
Team
Implementation
Creative
Business
Communicate through different layers
Meaning
Mandate
Player Experience
Rational flow
Creating a unified vision
Not what individuals ‘like’Slide27
Establishing Player Experience
Professional
GamerSlide28
An audience is mesmerizedSlide29
Technique is at the service of intention
Shaky camera
Slightly out of focus
Sound is distorted
Looks into cameraSlide30
Team Dynamic &
Bottom up processEngage your team membersSupport creativitySlide31
Being creative
Malsow’s hierarchy of needs
Abraham MaslowSlide32
Intrinsic needs
Competency
Autonomy
PurposeSlide33
Respect competencies
Competency
Autonomy
Purpose
Give a problem
Let me find a solutionSlide34
If you don’t ...
Strong vision
No team engagement
Vision must be rationale
Let the team member find their solutionsSlide35
Supporting Bottom-Up
Process
Vision
Game
Features
Features
Features
Coding
Design
Art
Engage your team disciplines
Do the team specialists understand and share it?
They deliver the features
They are specialists, They know bestSlide36
The Sands of TimeSlide37
Creativity VS Management
Finding the creative core takes timesIt can failCreativity is about finding something hiddenManagement is about limiting uncertainty
What is needed is Creative ManagementSlide38
Week 1
Week 2
Week 3
Week 4
Gold
Ideas
Understand creative process (vision, brainstorm ...)Slide39
Take away
You are a creator, not a gamer anymoreUnderstand creativity and respect itEstablish a clear objective and work as a teamSlide40
GRACIAS!!!
Alexandre
Mandryka
alex@gamewhispering.com
gamewhispering.com