Jason VandenBerghe Creative Director Ubisoft N ovelty C hallenge S timulation H armony T hreat The 5 Domains of Play The Point Game Design Decision Model The Point Player Motivation ID: 481441
Download Presentation The PPT/PDF document "The 5 Domains of Play" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
The 5 Domains of PlayJason VandenBergheCreative Director, UbisoftSlide2
Novelty
C
hallenge
S
timulation
H
armony
Threat
The
5
Domains
of
PlaySlide3
The Point
Game
Design
Decision
ModelSlide4
The Point
Player
Motivation
Model
Game
Design
DecisionModel
Babel Fish
Let’s do a talk!Slide5
“The 4 Domains of Play”Slide6
Prof. Hemovich“Why are you using
all these old models?”“How does the Big 5fit in to this?
”
I showed it to
my sister.Slide7
Thanks, sis.
My talk.Slide8
The ‘Big 5’ (or, O.C.E.A.N.)Other Models
Big 5
Dozens of researchers
Copyrighted, closed, often unchanging
Several studies, some data
Hundreds (thousands?) of researchersPublic domain, open,evolvingA crap-alanche of science.Slide9Slide10
Data?Slide11
The (Revised) Talk
The Big 5
(O.C.E.A.N.)
The 5 Domains of PlaySlide12
O
penness
to Experience
C
onscientiousness
E
xtraversion
A
greeableness
N
euroticism
The Big 5
(O.C.E.A.N.)Slide13
O
penness
to Experience
C
losedness
-
Conscientiousness
Un-Conscientiousness
E
xtraversion
Introversion
A
greeableness
Disa
greeableness
N
euroticism
StabilitySlide14Slide15
Competition
Achievement
Exploration
Socialization
=
=Slide16
A RiddleWhat’s the opposite of an Achievement Player?Slide17
Achievement
Player
Contentment
Player
Me
=
=Slide18
Openness to ExperienceDistinguishes
imaginative, creative motivations
from
down-to-earth,
conventional ones.Slide19
Conscientiousness
Deals with the way we control, regulate, and direct our impulses.Slide20
Extraversion
Deals with the tendency to seek out stimulation
and the company of others.Slide21
AgreeablenessReflects differences
in concern with cooperation and social harmony.Slide22
NeuroticismReflects a
tendency to experience (or not experience)negative emotions.Slide23
O
penness
to Experience
C
onscientiousness
A
greeableness
N
euroticism
E
xtraversionSlide24
How?
The Big 5
(O.C.E.A.N.)
The 5 Domains of PlaySlide25
Research
This one.Slide26
There’s a test.
O
penness
C
onscientiousness
E
xtraversion
A
greeableness
N
euroticismSlide27
“Qualitative Research”Slide28
The Big QuestionDo your motivations in life determine your style of play?Slide29
Openness to Experience
Conscientiousness
Agreeableness
Neuroticism
Extraversion
N
ovelty
C
hallenge
S
timulation
H
armony
T
hreatSlide30
Novelty(Openness to Experience
)
Distinguishes open, imaginative experiences
from repeating, conventional ones.Slide31
Challenge(
Conscientiousness)
Deals with how much effort and/or self-control the player is expected to use.Slide32
Stimulation(Extraversion)
Deals with the stimulation level and social engagement of play.Slide33
Harmony(Agreeableness
)
Reflects the rules of player-to-player interactions.Slide34
Threat(Neuroticism
)
Reflects the game’s capacity to trigger
negative emotions in the player.Slide35
N
ovelty
C
hallenge
S
timulation
H
armony
T
hreatSlide36
Novelty
C
hallenge
S
timulation
H
armony
ThreatSlide37
Novelty-seeker
C
hallenge-seeker
S
timulation-seeker
H
armony-seeker
Threat-seekerSlide38
How Does This Help?Slide39Slide40Slide41
Openness to
Experience
==
FacetsSlide42
Facets of
Motivation
(30)Slide43
Remember the test
O
penness
C
onscientiousness
E
xtraversion
A
greeableness
N
euroticismSlide44
Imagination
Fact-Orientation
Openness to ExperienceSlide45
Artistic Interests
Practical Interests
Openness to ExperienceSlide46
Emotionality
Unemotionality
Openness to ExperienceSlide47
Adventurousness
Desire for Routine
Openness to ExperienceSlide48
Intellect
People & Things
Openness to ExperienceSlide49
Liberalism
Traditionalism
Openness to ExperienceSlide50
Imagination
Fact-Orientation
Artistic Interests
Practical Interests
Emotionality
Unemotionality
Adventurousness
Desire for Routine
Intellect
People & Things
Liberalism
Traditionalism
Openness to ExperienceSlide51
Self-Efficacy
Un-Self-Efficacy
Orderliness
Disorganization
Dutifulness
Resistance
Achievement-Striving
Contentment
Self-Discipline
Procrastination
Cautiousness
Impulsiveness
ConscientiousnessSlide52
Friendliness
Reservedness
Gregariousness
Non-gregariousness
Assertiveness
Receptiveness
Activity-Level (high)
Activity Level (low)
Excitement-Seeking
Excitement-Aversion
Cheerfulness
Inexpressiveness
ExtraversionSlide53
Trust
Skepticism
Straightforwardness
Guardedness
Altruism
Non-Altruism
Accommodation
Competition
Modesty
Immodesty
Sympathy
Indifference
AgreeablenessSlide54
Anxiety
Fearlessness
Angry-Hostility
Calm
Depression
Resilience
Self-Consciousness
Lack of Self-Consciousness
Immoderation
Temperateness
Vulnerability
Poise
NeuroticismSlide55
Agreeableness
Conscientious
-
Extraversion
Openness
NeuroticismSlide56
So…
The 30 Facets of Motivation
The 30 Facets of PlaySlide57
Qualitative ResearchSlide58
Agreeableness
Conscientious
-
Extraversion
Openness
Neuroticism
= Novelty?
= Challenge?
= Stimulation?
= Harmony?
= Threat?
?
?
?
?
?
?Slide59
Imagination
Fact-Orientation
Openness to Experience
FantasySlide60
Imagination
Artistic Interests
Emotionality
Adventurousness
Intellect
Liberalism
Novelty
(Openness to Experience)
Abstraction
Message
Melodrama
Artistry
Fantasy
Predictability
Fact-Orientation
Practical Interests
Unemotionality
Desire for Routine
People & Things
TraditionalismSlide61
Novelty
(Openness to Experience)
Abstraction
Message
Melodrama
Artistry
Fantasy
Predictability
Imagination
Artistic Interests
Emotionality
Adventurousness
Intellect
Liberalism
Fact-Orientation
Practical Interests
Unemotionality
Desire for Routine
People & Things
TraditionalismSlide62
Self-Efficacy
Un-Self-Efficacy
Orderliness
Disorganization
Dutifulness
Resistance
Achievement-Striving
Contentment
Self-Discipline
Procrastination
Cautiousness
Impulsiveness
Challenge
(Conscientiousness)
Order
Work
Caution
Obligation
Achievement
DifficultySlide63
Challenge
(Conscientiousness)
Order
Work
Caution
Obligation
Difficulty
Achievement
Self-Efficacy
Un-Self-Efficacy
Orderliness
Disorganization
Dutifulness
Resistance
Achievement-Striving
Contentment
Self-Discipline
Procrastination
Cautiousness
ImpulsivenessSlide64
Friendliness
Reservedness
Gregariousness
Non-gregariousness
Assertiveness
Receptiveness
Activity-Level (high)
Activity Level (low)
Excitement-Seeking
Excitement-Aversion
Cheerfulness
Inexpressiveness
Stimulation
(Extraversion)
Thrill
Joy
Role
Crowds
Expression
PaceSlide65
Friendliness
Reservedness
Gregariousness
Non-gregariousness
Assertiveness
Receptiveness
Activity-Level (high)
Activity Level (low)
Excitement-Seeking
Excitement-Aversion
Cheerfulness
Inexpressiveness
Stimulation
(Extraversion)
Thrill
Joy
Role
Crowds
Expression
PaceSlide66
Trust
Skepticism
Straightforwardness
Guardedness
Altruism
Non-Altruism
Accommodation
Competition
Modesty
Immodesty
Sympathy
Indifference
Harmony
(Agreeableness)
Glory
Compassion
Help
Integrity
Trust
CompetitivenessSlide67
Harmony
(Agreeableness)
Glory
Compassion
Help
Integrity
Trust
Competitiveness
Trust
Skepticism
Straightforwardness
Guardedness
Altruism
Non-Altruism
Accommodation
Competition
Modesty
Immodesty
Sympathy
IndifferenceSlide68
Anxiety
Fearlessness
Angry-Hostility
Calm
Depression
Resilience
Self-Consciousness
Lack of Self-Consciousness
Immoderation
Temperateness
Vulnerability
Poise
Threat
Addiction
Danger
Gloom
Provocation
Tension
HumiliationSlide69
Threat
Addiction
Danger
Gloom
Provocation
Tension
Humiliation
Anxiety
Fearlessness
Angry-Hostility
Calm
Depression
Resilience
Self-Consciousness
Lack of Self-Consciousness
Immoderation
Temperateness
Vulnerability
PoiseSlide70
Novelty
C
hallenge
S
timulation
H
armony
Threat
Fantasy, Artistry,
Melodrama, Predictability,
Abstraction, Message
Difficulty, Order,
Obligation, Achievement,
Work, Caution
Expression, Crowd,
Role, Pace,
Thrill, Joy
Trust, Integrity,
Help, Competitiveness,
Glory, Compassion
Tension, Provocation,
Gloom, Humiliation,
Addiction, Danger
The
5
Domains
of
Play
The
30
Facets
of
PlaySlide71
Novelty
C
hallenge
S
timulation
H
armony
ThreatSlide72
Imagination
Novelty
(Openness to Experience)
Fantasy
Fact-OrientationSlide73
Novelty
(Openness to Experience)
Fantasy
Imagination
Fact-OrientationSlide74
Harmony
Challenge
Stimulation
Novelty
ThreatSlide75
Challenge
Stimulation
Novelty
Harmony
ThreatSlide76
Novelty
C
hallenge
S
timulation
H
armony
Threat
?
ConclusionsSlide77
Conclusion #1:We tend to play for the same reasons we live.Slide78
Harmony
Challenge
Stimulation
Novelty
ThreatSlide79
Challenge
Stimulation
Novelty
Harmony
ThreatSlide80
Harmony
Challenge
Stimulation
Novelty
ThreatSlide81
Conclusion #2:Game design has techniques for targeting most of human motivation.(We may not be using them in every genre.)Slide82
Challenge
Stimulation
Novelty
Harmony
ThreatSlide83
Conclusion #3:To reach a large audience, target both sides of each spectrum.(This may not be possible for every facet)Slide84
Amazing Change #1:“Players want ____________”.
“True – half of them! And the other half want _____________!”Slide85
Achievement
Player
Contentment
Player
=
=Slide86
Next Steps?More researchWe have a draft survey!Figure out how Neuroticism/Threat workMore application to reveal usageSlide87
ThxProf. Vanessa HemovichStephane Bura
Project Horseshoe (esp. Ken Rolston)Slide88
The Big 5 test:http://www.personal.psu.edu/~j5j/IPIP/
jason.vandenberghe@ubisoft.com
@
the_darklorde
Thank YouSlide89
Novelty-seeker
C
hallenge-seeker
S
timulation-seeker
H
armony-seeker
Threat-seeker
N
ovelty-seeker
?
-seeker
Q
uiet-seeker?
C
onflict-seeker
?
-seeker