DIPANKAR GUHA - PowerPoint Presentation

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DIPANKAR GUHASALES MANAGER90070163903/6 PODDARNAGAR KOLKATA –68NEAR JADAVPORE P.S

PROJECTION OF CELLBIZSlide2

ELECTRONIC RECHARGE PLATFORMSlide3

How big is the telecom market?Slide4

The telecom industry in India is growing at breakneck speed, and the majority of the growth is contributed by the wireless or mobile segment. In July 2009, TRAI estimated India’s total telephone subscriber base reported to be 479.04 TELECOM INDUSTRY Slide5

At 110.01 million connections ' Indian Telecom Industry' is the fifth largest and fastest growing in the world. The subscriber base has grown by 40% in 2005 and is expected to reach 250 million in 2007Over the last 3 years, two out of every three new telephone connections were wireless. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003

Indian Telecom IndustrySlide6

Wireless subscriber growth is expected to grow at 2.5 million new subscribers every month in 2007. The wireless subscriber base skyrocketed from 33.69 million in 2004 to 62.57 million in FY 2004 -2005. The wireless technologies currently in use ' Indian Telecom Industry ' are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecommunication circles and 4 metro cities, covering more than 2000 towns across the country. And the numbers are still growing for ' Indian Telecom Industry '. ' 

Telecom Industry in India ' is regulated by 'Telecom Regulatory Authority of India' (TRAI). It has earned good reputation for transparency and competence. Three types of players exists in ' Telecom Industry India

' community Slide7
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EVEN A DOWN LINE CART PUSHER IS ADDITED TO MOBILE PHONE

VEGETABLE SELLER IS USING A MOBILE PHONE TO

SELL VEGETABLES

Cell biz

sms

Recharge module

works

on a infra structure where the

telcom

and

Dth

recharge are made available thru making the recharge available on telecom as well as

fmcg

outlets , in consumer durable outlets , and also in non conventional outlets , thus making the

recharge

available at the doorstep of the

customer

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What is our business strategy ?Always believed in creating infrastructure where in people from other trade or people from other profession can also join and be distributors we believe in the passion of committing convince , as the common people from trade or non trade will be able to understand the local market , and work away from the confidential approach Slide10

Pan shop flower shop THESE ARE THE SHOPS WHICH ARE WILLING TO ENTER THE TELECOM & DT5H RECHARGE BUSINESS

Pan shop

flower shop Slide11

customer care for the retailers , we have integrated the system and process in web so that every retailer who are equipped with computers can watch the detailed transactions .

Further the retailers get the advantage to work on low inventory , and need not stock as with one common load the retailer can recharge all the prepaid mobiles &

dth

. Further every retailer can get to recharge pan India operations , thus benefits the retailer to Recharge any

Dth

and prepaid mobile . Further extra benefit to the retailer as the retailer gets a refund in any case the Recharge pr

ocess does not happen

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  How will an uneducated retailer work on this process?

Cell biz has right from the day one

has maintained and we do train our retailers in our system , each retailer is provided with

the

Recharge code details , and process is the retailers has to type the CODE WITH CUSTOMER NO +A +AMOUNT and has to send it to the server

.

The process is very easy and also if any retailer puts a wrong code or send the

sms

2 times we will automatically the server will reject the recharge process and thus save the retailer from loss

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Recharge system - operation

Pls

note that as we deal with multiple operators with a single

sim

Therefore the Recharge process cannot be as the same fast as done by the operators , but the Retailers do get the facility of attending

Numerous customers without having to keep the stocks of all the

dth

and the prepaid telecom operators , as we in turn keep the stocks at out end , and the retailers can round the clock do the recharge

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million. What is even more interesting is that a majority of the wireless connections, almost 90% of them are prepaid. Given an ARPU of around Rs 200, we can assume that an average recharge is Rs 200 per month, or Rs 2400 per year. Based on these numbers, the recharge industry size works out to be approximately Rs 9600

crore

per year. The mobile industry has been witnessing the

The growth as the common man below the poverty line has started to use mobile phoneSlide15

What about the DTH market

?

Talking of DTH, is expanding at 35-40%. TV viewership is believed to be the second highest in the world and is expected to swell up to 35-40 million by 2012. The installed base of DTH is very small compared to this number space also remains mostly untapped and could offer a big opportunity to third party recharge players

.

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How to we fit in this Recharge ?

The margins in the recharge business is wafer thin, with the retailer earning between 3-3.5% margins and the distributor earning 1%. There is no concept of wholesaler in this business. But with this thin margin it is making the distributor distribution much more challenging as more coverage leads to more expenses. Thus makes the distributor land up with poorer Return on investment . Slide17

medical shop

kirana

store

For example - to appoint a barber shop , a carpenter shop , sweet or pan shop in the locality as one of the outlets , helps both ways not only does the retailer has a new source on income but also the common customer is able to get the better quick service round the clock as the customer does not have to walk down to the telecom outlets to recharge his or her mobile or

dth

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When have you started the operations & which states this facility is available ?

Cell biz has planned a pan India operations, started the operation around 2 years ago and we have been witnessing a steady growth presently we have successfully launched in west Bengal, Bihar, Jharkhand, Chhattisgarh, Maharashtra

.

What is so unique about your recharge and how does

YOUR

recharge medium different from the third party recharge companies available

.?

CELLBIZ

mission is committing convenience , right from the beginning we had been extra careful in satisfying our retailers , we have the facility of call back from our corporate Slide19

 What is the process of Registration of a retailer?

The retailer once enrolled has to fill a form with complete details and send a

sms

to us registering the mobile number and by paying a non refundable fee of 2500/ , and the retailer once registered can start using our services , for doing the recharge the retailer has to pay the load amount and it depends on the retailer as per the sale

Transaction, the load is collected in form by the appointed distributor.

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What are the future plans ?

We are adding new services which include Bill payment of the operators and we also have planning to make our insurance services available , and we are also making available the financial services.

We are also planning to integrate with us host of other

Services in coming months .Slide21

My retailer Based youSlide22
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