the digital world Chien Yi Wang 071715 Advisor CC Jay Kuo 1 Whats your impression 071715 2 Actually As of 2014 Adobe has 100 software products ID: 524677
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Adobe: An innovative solution for the digital world
Chien-Yi Wang07/17/15Advisor: C.-C. Jay Kuo
1Slide2
What’s your impression?
07/17/152Slide3
Actually…As
of 2014, Adobe has 100 software
products07/17/15
3Slide4
IntroductionAdobe has historically focused upon the creation of multimedia and creativity software products, with a
more recent trend towards rich Internet application software development, including digital marketing and digital media solutions
. 07/17/15
4Slide5
Company StructureAdobe has a whole team of executives that lead to a very successful company
.CEO: Shantanu Narayen (since 2007) Prior to this post, he held the role as the President and Chief Operating Officer (COO) since 2005. He is also the President of the board of the Adobe Foundation.
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5Slide6
Company Structure12 primary executives under the
CEOFrom the Chief Financial Officer (CFO) to Field Operations executives which results in a 3-tier structure07/17/15
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Company History
1980s: The Postscript Years1982:
John Warnock and Charles Geschke founded Adobe Systems1982: They invented PostScript - a
device-independent page
description
language
1985: Introduction
of Apple LaserWriter, the first PostScript
printer
1986: Initial Public Offering (ADBE)
1987: Adobe
Illustrator 1.0 is
launched
1988: Adobe
Photoshop is
licensed
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7Slide8
Company History1990s: Standard-setting software
1991: Adobe Premiere introduced1991: Adobe Photoshop launched1991: The PDF (Portable Document Format) is mentioned for the first time at a Seybold conference in San Jose
1993: PDF released ; Acrobat 1.0 for Mac
computer
released
Hallmark Technology for Adobe
1994: Adobe
makes
Adobe
Reader available for
free;
After
Effects
1.0
released
1997
:
Adobe is
NO.2
software
firm
1999: InDesign 1.0 Released
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8Slide9
Company History
2000s: The Engagement Millennium
2002: Adobe acquires ACCELIO (electronic forms technology)2003:
Adobe Creative Suite
launched
2005:
Macromedia
acquisition; Adobe adds Adobe Flash and Adobe Dreamweaver to their product
list
2006: Surpass
$2 million revenue mark
2007: Creative Suite 3.0 Launched;
Shantanu
Narayen
appointed CEO; Surpass
$3 million revenue mark
2011:
Adobe Creative Cloud
announced
2013:
Adobe discontinued Creative Suite releases; new versions of the software are available through
Creative Cloud
only
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9Slide10
Business ModelShift recently
from focusing only on software development to the Cloud-based service. A unique feature that allows users to use all of Adobe’s products as long as they stay subscribed.07/17/15
10Slide11
All products go on the cloud
Across different platforms and easier to collaborateCreative CloudA bunch of software to create digital media content Product: Photoshop, Illustrator, InDesign, After EffectsDocument CloudPDF solution for creating, editing and managing documents Product: Acrobat DC, Digital Publishing, Signature
Marketing CloudAim to provide every industry suitable digital marketing strategiesProduct: Media Optimizer, Analytics, Target, Campaign
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Business Model
Product Strategy: Adobe increases its market share by providing software solutions to companies and individual.Aim to produce
convenient software to
empower
individual
producing
high
quality
work.
Distribution:
Adobe Website
Value
added resellers (VARs
)
S
ystem integrators
I
ndependent
software vendors (ISVs
)
O
riginal
equipment manufacturers (OEMs).
Revenue:
Adobe’s primary revenue comes from its software licensing and will continue to be
so.
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12Slide13
Example: USC AnnerbergAdobe Creative Cloud
Provide an industry standard set of creative tools so students can work on a common platform regardless of discipline07/17/15
13Slide14
Example: Fox SportsAdobe AnalyticsBroadcaster uses Adobe Analytics to update digital ad
strategies in real time to meet Super Bowl XLVIII sponsor agreements.07/17/1514Slide15
MarketingAdobe does its primary marketing and advertising through the web.
They assign 74% of their marketing budget to be done through the web. That compares to about 12% spent by their competitors. Beta released in Adobe Labs:Help raise awareness of the product
Testing and feedback from usersAdopt feedback into their
products
Adobe
stays focused on a customer driven approach which pays off for them
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15Slide16
Adobe Research
Big Sponsor in Computer Vision ConferenceInternships at Adobe Research are an excellent way for graduate students pursuing a Ph.D. to engage in industrial research. Project:Computer VisionImagingAudio and Video3D GraphicsHuman Computer Interaction
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16Slide17
Some Fun Facts
The company was named after Adobe Creek in Los Altos, CaliforniaAdobe was big on using PDFs internally; they distributed all documentation for developers in PDFJohn Warnock’s wife, Marva
(a graphic designer), designed Adobe’s logoIn 2014, Adobe predicted total online sales for Thanksgiving, Black Friday and Cyber Monday 2014 within 1% accuracy.
In
2014 ranked #3 greenest company in the
world
Over
100 million agreements have been processed with Adobe
EchoSign
.
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TH NK YOU!