Advertising profitable restaurant How it works Takeaway or sit down setting Items are sold at cost or cost10 Core business relies on volumes Profit generated through branding Branding includes ID: 399463
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Slide1
Back to the times
Advertising profitable restaurant.Slide2
How it works
Take-away or sit down setting
Items are sold at cost or cost+10%
Core business relies on volumes
Profit generated through branding
Branding includes:
Serviettes
Take away boxes
Paper wrapping
Plastic cups
Sponsored merchandiseSlide3
Advertising In South Africa
SA’s four largest
telecommunications companies together spent nearly R1bn on advertising in the first eight months of 2011, with
Vodacom
leading the pack with spend in the period of R348,8m
.
Large spenders are:
Cellular providers-MTN
Cellular brands-Samsung
Television companies-
Multichoice
Internet/telephone providers-Telkom/MWEBSlide4
Key Aspects
Focus on low end quality market
Meals under R15
Competing with MC Donald’s menuSlide5
Menu
Ice cream
Low cost
Profit on ice cream
Profit on cup
Profit on serviette
Moves fast in summer(large volumes)Slide6
Menu Continue
Burgers
Low cost
Popular
Call sell for under R15
Profit on paper wrapping/box
Profit on serviette
Profit on burger
Profit on sauce sachetsSlide7
Menu Continue
Hot dog
Extremely cost
Sell under R 10
Large quantities
Profit largely:
Large amount of space to advertise on box
Profit on box
Profit on serviette
Profit on sauce sachetsSlide8
Menu Continue
Hot Chips
Large quantity
Medium price
Profit on product(slightly)
Profit on sauce sachet
Profit on serviette
Profit on box/container/packetSlide9
The products
Tomato Sauce
“Everywhere you go” and now its even in your box!Slide10
Products 2
ServietteSlide11
Additional profits
Supply the items to be branded on-small
markup
lark quantities.Slide12
The vendors:Slide13
Specifications
1* fryer
1*fridge
1*storage unit
Dimensions:
1500*780*1950
mm.