2018 All Indiana District Conference Brent D Rosenthal PDG Zone 30 Rotary Coordinator The Top 10 Reasons Your Rotary Club Grew in 20182019 Our favorite Hoosier is back The David Letterman Show ID: 692916
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The Membership Top 10 - 2018 All Indiana District Conference
Brent D. Rosenthal, PDGZone 30 Rotary CoordinatorSlide2
The Top 10 Reasons Your Rotary Club Grew in 2018-2019!
Our favorite Hoosier is back!
The David Letterman Show
– June 30, 2019!Slide3
“We are a membership organization first. And if we want to be able to serve, if we want to succeed in our goals, we have to take care of our members first.”
Barry
Rassin
, Rotary International President 2018-2019
BE THE INSPIRATIONSlide4
Rotary’s Leaky Bucket SyndromeSlide5Slide6
1. You treated your members like Customers
Are more activeAttract new members
Are more likely to become long-term Rotarians!
Happy Customers: Slide7
2. Your Club Provided Value to the Members
Why should someone join your
Rotary Club?Slide8
Each Rotary Club is Unique!
8
What is
Your
Club’s Value Proposition?Slide9
3. You made sure all members were engaged (participated)
in Rotary activities.Meaningful participation is the key to member retention!Slide10
Meetings
Service projectsSocial eventsNetworking events
Fellowship opportunities
What is “Engagement?”Slide11
Rotary should allow members to pursue their service passions!Slide12
4. You Made your Club Attractive
to MembersDid you “recruit” your spouse?Your friends?Slide13Slide14
5. Your Club Offered Activities in AllFive Avenues of Service
Action = Attraction!Slide15
6. You Asked the Right Questions -“Why” and “
What”
Membership Growth Starts with
WHY?Slide16
7. You introduced
Flexibility to Your Club
You varied your meeting schedule or format.
You added service and social activities.
You chilled on attendance requirements.
You introduced multiple types of membership.
You brought
Rotaractors
into the club. Slide17
8. You Emphasized the Value of Rotary RelationshipsSlide18
9. You Told Rotary’s Story –
You told YOUR story!Slide19
Let the World Know We arePeople of Action! Slide20
10. You Had Fun!! Slide21
Lighten Up and Smile a Bit!!!!Slide22
And one to grow on:
11. You Embraced Change
“There is nothing so sacred in Rotary that it
cannot be set aside for things better.”
Paul HarrisSlide23
1. “Recruiting” mindset
2. Obsessing over attendance3. Roster purging
Definitely NOT in the Top TenSlide24
Membership Best Practices
Simple Ways to Grow Your Rotary ClubPDG Brent D. RosenthalZone 30 Rotary CoordinatorSlide25
Know and promote the unique benefits and value
of Rotary membership.Share your Rotary story!
Invite people to a club event (service or social) – and make sure it’s fun!
Make sure your club has a friendly atmosphere with opportunity for fellowship (exciting programs are a plus but not necessary).
Publicize club events and activities!
25
Attracting
New MembersSlide26
Learn potential and current members’ passions.
Learn what they want from Rotary membership.Do not bring in new members who won’t fit in (refer them to other clubs!).
Pre-induction
disclosure of expectations and obligations of Rotary membership.
Best PracticesSlide27
Immediately train and orient new members to the club and to Rotary;
Immediately involve new members in activities consistent with their passions.
Increase your club’s “value proposition” –
focus on value to members
.
Strive to be strong in all Five Avenues of Service.
More Best PracticesSlide28
Consider adopting a Touchpoints program.
Consider “class projects” and “flash projects”
Have plenty of
social and family activities
.
Groom new members for leadership roles.
More Best PracticesSlide29
Obtain continual feedback
from members about satisfaction with the club and its activities.Make changes to ensure members’ continued satisfaction: projects, activities, meeting time and location, even club traditions
!
Monitor member participation and intervene.
More Best PracticesSlide30
Consider:
Changing your meeting schedule. Varying your meeting format. Relaxing attendance requirements. Offering multiple membership types. Inviting Rotaractors to be members of your club.
30
Be Flexible!Slide31
Every club should have
at least one “non meeting” event (social activity, hands-on service project)
every month!
Here’s a ThoughtSlide32
Embrace change as good! Cultivate an atmosphere of entrepreneurship, progress, optimism and excitement
.
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And Finally….
Membership growth is a matter of whole club excellence,
not just numbers!Slide33
The most important issue for all of Rotary is to grow to ensure our continued service.
Membership growth requires we treat members as our customers, giving them the value they seek from Rotary.
We must make Rotary more
attractive
to women, minorities and the
millenial generation, as well as our “experienced” members.Membership growth can only happen if we make it a priority and are willing to make
changes
we need to be relevant to the next generation.
Service Above Self remains first, last, and always our #1 mission!
The Take-awaySlide34
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PDG Brent D. RosenthalRotary Coordinator, Zone 30brent.rosenthal1@gmail.com(614) 595-8424
THANK YOU!
For more information…