project Information and awareness r aising DG REGIO conference Monitoring and Evaluation of Roma projects and policies 30 November 2010 Matthias Verhelst ID: 815755
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Slide1
Roma Inclusion pilot project:Information and awareness raising
DG REGIO conference “
Monitoring
and
Evaluation
of
Roma
projects
and
policies
” 30 November 2010
Slide2Matthias Verhelst
:
coordinator
learning and evaluationm.verhelst@ergonetwork.org
“
Come
with
us
and
be
the
change
”
Slide3www.roma-react.eu
Slide4Three Components: Documentary
film & clips
Sports
events
Grassroots
campaigns
Four
countries
:
Albania
,
Bulgaria
,
Italy
,
Romania
Implementing
partners:
Policy
Center
for
Roma
and
Minorities
(
Romania
)
Integro
Association
(
Bulgaria
)
Roma
Active
Albania
Slide5Approaches:Documentary and clips:
Real
life stage: Ferentari ghetto
Large
range of
audiences
&
channels
Message
laboratory
Sports
events
:
Broad
outreach
High
visibility
Stakeholder
involvement
Grassroots
Community
involvement
Civic
&
youth
mobilization
Local
action
&
peer-to-peer
exposure
Slide6Common elements:
Opportunity
& context
Key role messenger –
framing
exercise
Establishing
sustainable
partnerships
Capacity
building: Young
Roma
Professionals
Slide7Slide8DG REGIO conference “Monitoring and Evaluation of Roma
projects
and
policies
” 30 November 2010
Slide9Slide10Overall objectives: Raise
awareness
and
cha
(lle)nge attitudes
Political
will
:
commitment
to
action
Learning
:
campaign
methodology
Challenges
:
Limited
timeframe
Difficult
context
Lack
of
established
models
for
evaluation
Slide11Outcome assessment & data collection:
1. Film,
documentary
and
sports:
Media
footprint
as proxy indicator
for
public
awareness
Baseline
study
- “
Roma
in the Media in
Italy
and
Romania
”
-
Primary
and
secondary
sources
-
Quantitative
and
qualitative
Primary
o
utcome
assessment
:
-
Continuous
media
monitoring
(
quantitative
and
qualitative
)
- Close
a
udience
reception
assessment
Secondary
outcome
assessment
:
-
Dissemination
and
cooperation
partnerships
-
Commitments
/
actions
Slide12Outcome assessment & data collection:2. Grassroots:
Attitudes and actions of local stakeholders
Baseline studies: - “Local stakeholder attitudes to Roma inclusion ” (Bulgaria)
- “Local Roma inclusion strategies” (Albania) - Survey among local stakeholders
- Synthesis report
Primary outcome assessment:
- Attitude change local stakeholders
-
Partnerhsips
for Roma inclusion: commitments and action
Secondary outcome assessment:
- Media footprint
Slide13DG REGIO conference “Monitoring and Evaluation of Roma
projects
and
policies
” 30 November 2010
More
information
:
www.ergonetwork.org
Follow
the
campaign
:
www.roma-react.eu