Increased Purchasing Power for LowIncome Shoppers Fresh Bucks Defined Now in its 3 rd year Fresh Bucks is a SNAPmatching program at 16 Seattle Farmers Markets and 2 PPatch Market Garden Farm Stands ID: 230730
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Slide1
Fresh Bucks in Seattle
Increased Purchasing Power for Low-Income ShoppersSlide2
Fresh Bucks Defined:
Now in it’s 3rd year, Fresh Bucks is a SNAP-matching program at 16 Seattle Farmers Markets and 2 P-Patch Market Garden Farm Stands.
Fresh Bucks matches for produce purchases only, including fruit, vegetables, mushrooms, herbs, and vegetable starts.Matching funds are provided $2:$2, up to a total of $10 per shopper per market per day.If shoppers want to go to multiple markets in one day, they can receive a match at all open markets for each day of the week.
Fresh Bucks is available as markets are open from May through December, 2014.Fresh Bucks is a collaborative effort between the City of Seattle Office of Sustainability & Environment, the Washington State Farmers Market Association, and four farmers market organizations in SeattleSlide3
How Fresh Bucks Works:Slide4
Why Fresh Bucks?:
Increased purchasing power for low-income shoppers, as well as purchase and consumption of fresh, locally produced fruits and vegetables.Fresh Bucks puts dollars directly into local farmers’ pockets, investing in our state’s rural economy.By encouraging low-income shoppers to use local farmers markets, farmers markets retain viability as positive community spaces and marketplaces for direct-marketing farmers.Slide5
Fresh Bucks History:
Pilot in 2012 with 7 markets operated by a single market organization.JPMorgan Chase provided founding funding via the Seattle Foundation.Fresh Bucks increased SNAP sales at pilot markets by up to 85% during pilot season.
2013 season expanded to 8 more markets and three additional market organization partners with funding from JPMorgan Chase and the City of Seattle.The initial 2013 Fresh Bucks season of July-October was expanded for markets that remained open through December 31.JPMorgan Chase has returned as a partner, however the City of Seattle has stepped in with a greater commitment to Fresh Bucks, tripling 2013’s funding.Slide6
Fresh Bucks 2013 Highlights:
Partner University of Washington Center for Public Health Nutrition ran surveys at the majority of Fresh Bucks locations in 2013:90% of Fresh Bucks survey respondents reported that they consumed more fruits and vegetables as a result of the program.95% of Fresh Bucks survey respondents reported that the program made a difference in their family’s diets.
Over 3,000 individuals shoppers participated in 2013, receiving $70,000 in Fresh Bucks currency.Slide7
2014 Participating Farmers Markets:
MON
First Hill (NEW!):
10am-2pm; Seneca St & Terry Ave
TUES
City Hall:
10am-2pm; 4
th
Ave
btwn
James & Cherry
WED
Pioneer Square:
10am-2pm; Occidental
&Washington
Columbia
City:
3-7pm; S Edmund St & 37
th
Ave S
Wallingford
:
3:30-7pm; N 50th St & Meridian Ave N High Point Farm Stand: 4-7pm; 32nd Ave SW & JuneauTHURSSouth Lake Union: 10am-2pm; Terry Ave N & HarrisonLake City: 3-7pm; NE 125th St & 28th Ave NE Queen Anne: 3-7:30pm; Queen Anne & W Crockett
FRI
Phinney
:
3-7pm; N 67
th
St and
Phinney
Ave N
Pike Place:
10am-4pm; Pike Place Market
Madrona
:
3-7pm; Grocery Outlet, MLK & E Union St
New Holly Farm Stand:
4-7pm; 42
nd
S & S Rockery
SAT
Magnolia:
10am-2pm; W McGraw St & 33
rd
Ave W
Pike Place:
10am-4pm; Pike Place Market
University
District:
9am-2pm; University
Wy
& NE 50
th
St
SUN
Ballard:
10am-3:00pm; Ballard Ave NW & 22
nd
Ave NW
Broadway:
11am-3pm; Broadway Ave & E Pine St
Pike Place:
10am-4pm; Pike Place Market
West Seattle:
10am-2pm; 44
th
Ave SW & SW Alaska StSlide8
Fresh Bucks Program Coordinator, Sophie Kauffman:
freshbucks@wafarmersmarkets.com, (206) 450-3000.Contact:Slide9
Questions?Slide10
www.wafarmersmarkets.com/foodaccess/freshbucks
Find out more: