Eli Katz Director of Algorithms What is Drama A state situation or series of events involving interesting or intense conflict of forces Why drama matters Because Everything around us is vying for attentionand our minds need to decide ID: 161019
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Slide1
The Adrenaline Factor: Finding Drama in Ordinary Life
Eli KatzDirector of AlgorithmsSlide2
What is Drama ?
A state, situation, or series of events involving interesting or intense conflict
of forcesSlide3
Why drama matters?
Because
Everything around us is vying for attention…and our minds need to decide.Slide4
So how does our mind decide?
Cognitive Patterns
Bad News
Lists
Negation
Glamour
DefinitivenessSlide5
Example facebook
dog's butts are the ultimate weapon against cats
1934
22188
robin
williams
dead in apparent suicide
4027
15489
dogs annoying cats with friendship
3198
12545
brittany
maynard
ends her own life
33143
11099
tom magliozzi
, popular co-host of npr's 'car talk,' dies at 77
4394
7394
mystery respiratory virus likely to hit kids across country
1261
6722
robin
williams
dead at 63;
oscar
winner and comedy legend found dead at home 82454776 robin williams dead at 63 | ew.com 23354619 puppies vs. stairs 17134466 planes in near miss at barcelona airport 43994203 aussie commuters push train to free trapped passenger 77844152 'rickety' staircase leading to maracana stadium 10864114
Top feeds by sharing – People are drawn to bad news … Slide6
The power of lists …
14 Confessions Of A Drag Cabaret Performer
19 Mind-Blowing Facts Every ’90s Kid Would Want To Know
19 Problems Only People Who Hate Milk Will
Understand
17
Times Dave
Grohl
Was Totally Right About
EverythingSlide7
Surprising sentence
structures e.g. negationsSlide8
So, people are drawn to drama …
Which explains why …People engage dramatic calls to action (Click, Like,Share ...)
Can we predict engagement by measuring the drama ?Slide9
Drama Meter: Part 1Patterns
10 things you didn’t know about …
Why everything you knew about X is wrong
Man reunites with live-saving dog
We collected
300k
headers
We used POS tagger to create a pattern for each header
We grouped identical / similar patterns
Top pattern groups represent dramatic / engage-able patternsSlide10
Drama Meter: Part 2Definitiveness
The woman ate the cake
Someone ate a cake
The woman ate something
I think the woman ate the cake
Maybe the woman ate somethingSlide11
Drama Meter: Part 2Definitiveness
I love my wife!
I like this woman
I think I love her
I have strong feelings for SarahSlide12
Drama Meter: Part 3Sentiment Value
Corpus-based, Automatically-generated~ 150k lemmas
EXHILARATING:VERB:3
KIDNEY FAILURE:SUBJ:-3
EXILE:OBJECT:-4
KILLED:VERB
:-3
EXILE:SUBJ:-4
KILLING:VERB:-3
EXONERATED:VERB:2
KILLS:OBJECT:-3
KIDNAPPED:VERB:-3
KILLS:SUBJ:-3
KIDNAPPING:OBJECT:-3
KILLS:VERB:-3
KIDNAPPING:SUBJ:-3
KISS:OBJECT:2
KIDNAPPING:VERB:-3
KISS:SUBJ:2
KIDNEY FAILURE:OBJECT:-3
KISS:VERB:2Slide13
Q&A