Content 1 www.thecontentprose.com - PowerPoint Presentation

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Content

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www.thecontentprose.com

Create quality content to influence customer behavior

MARKETING:

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The Case for Content Marketing

A cornerstone of B2B marketing plans, Content Marketing supports brand building, enhances reputation and drives lead generation

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According to

DemandGen

of B2B buyers relied more on content than research when making B2B purchasing decisions

75%

According to Forrester

of consumers engage with 11.4 pieces of content before making a B2B

purchase

90%

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The Case for Content Marketing3

“Buyers don’t buy your products and services, they ‘buy’ your perspective and approach to solving their problems.”

According

to

According to Roper Public Affairs

80%

of

business decision-makers prefer to get company information in a series of articles versus an advertisement

60%

say

that content provided by companies helps them make smarter buying decisions

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The State of Content Marketing

What does your Content Marketing look like? 4

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You Are Not Alone

Companies and organizations of every type, size and scope are looking to create or enhance their content marketing programs…

5— Content

Marketing Institute

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In Dealing With Challenges

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Creating

Quality Engaging Content

63%

According to Forrester

Lack of Budget

50%

Proving ROI

49%

Lack of

Time

53%

….and face a number of key challenges, according to a survey by The Content Council of brand, agency and media executives:

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Your Solution

We are the Content PROSeFocused on developing strategic, high quality

and affordable content marketing programs. Our Backgrounds

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Experienced strategic marketers and communicators

Fo

rmer and current journalists

Award-winning designers

Social media experts

SEO experts

Data managers and analytics providers

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Why the contentPROSe?

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We provide….

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Content Marketing: Our Capabilities

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Offered “a la carte” or as part of an integrated content stacking solution

Across four

primary areas:

Content

Strategy

Content

Development

Distribution

Strategies

Analytics and Automation

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Content Strategy:

Foundation of Content Marketing

Content

Audit

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We focus on a three-pronged approach to content strategy

development

Editorial Mission

Content Mapping & Lifecycle

Content

Strategy

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Content Strategy

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B2B marketers who have a documented content marketing strategy get better results from their content marketing tactics, social media platforms, and paid methods of content distribution

In 2014, 35% of B2B marketers had a documented content marketing strategy, 48% had a verbal strategy, and 14% had no strategy

53% of the most effective B2B marketers have a documented content marketing strategy

40% of the least effective marketers have no strategy at all

— Content Marketing Institute

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Content Strategy

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“Role of Influencers is increasingly important, as 83% of marketers share content from third party sources.”

—Content Marketing Forum

“Some 75% of

enterprises

commit to content marketing while not developing and documenting a governing content strategy.

Objectives, goals, measurement, processes, and people -- are secondary to ‘we need more content, and we need it now’.

W

ithout

the strategy in place,

content marketers soon will be

spinning

their wheels, not to mention creating excess costs in money, resources, and efficiencies.”—excerpted from iMedia

article

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Design

Editorial Services

Original Content

Video Production

Content Development:

Multi-Faceted Approach

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We ensure quality, meaningful content in both word and

form --

from

a

brand-produced tweet to a feature-length film

Content

Development

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Content Development: Editorial Services

Revise and edit your content, ensuring materials are professional in tone, well-structured and well-written

Identify key themes to ensure they are clearly articulated Work with subject matter experts, as necessary, to verify our approachEnsure layout brings out the key points Ensure claims are

relevant, qualified and contextual

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Because 90% of all content marketing is generated by companies, it may not be as well-written and compelling as possible …

“

If you want [your content marketing] to survive in 2016 and beyond, your content will need… to be better-researched, better-written, and more valuable to your

audience.”

—excerpted from Inc.

“Writing

great content takes time. Not every marketing department in the country has that kind of

time...”

—excerpted from iMedia

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Content Development: Original Content

Develop a wide range of original content, working with your subject matter experts (SMEs) to ensure an informed perspectiveInterview your SMEs and other key executives

Create copy that is appropriate, mindful of, and compliant with all channels, outlets and end-points

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Usually requires secondary research to inform and support the issue

Typically delivered in the form of platform/ white papers and supported by range of communications

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Content Development: Smart Design

Deliver design/visual communications that are more important than everInform copy development and highlight key messages

to make content easy to digest and comprehendApplicable to both print and digital content

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Working with your corporate branding standards or creating new design looks and formats, we provide:

Logo design

Charts

E-MarketingGifographics

Microsites and landing pages

Infographics

Print collateral

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Content Development: Video Production

Produce videos to establish a meaningful storyline and professional productionProvide fully-scripted and filmed video, in keeping with the POV and theme of your content

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Video is still underutilized

but is expected to dominate content marketing programs by 2017 as the preferred form of

communication. A few reasons why:

Value of Video Production1.8 million words: the value of one minute of video

—Forrester Research

75% of executives watch work-related videos on business websites at once a week:

-- 50% watch business-related videos on

YouTube

-- 65% visit the marketer’s website after

viewing a video

—Video Brewery

“The future of content marketing is online video.” —Social Times

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Distribution Strategies: Fully Integrated Approach

We develop distribution strategies that maximize the multi-media environment and ensure that no activity is a one-offCut

across the digital and print marketing spectrum Assure content reaches buyers across their working experienceFurther leverage each content initiative with follow-on activity

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Digital Strategies

Webinars and Podcasts

Pay-for-Play

Amplification

Collateral

Social Media

Distribution

Strategies

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Distribution Strategies: Multi-channels to Generate Impact

Digital Strategies: Enhance distribution through web postings, emarketing, and other digital channels; require registration to capture contact infoWebinars and Podcasts: Promote your insights via proprietary webinars and podcasts; establish partnerships with credible third partiesPay-for-Play

Amplification: Consider sponsored posts, promoted tweets, search engine marketing, banner ads or retargeting Collateral: Evaluate a variety of print options, including the compilation of materials in magazines and bound books targeting to specific audiences

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The Return of Print

Leverage

print

to stand apart and differentiate engagement in an era of shrinking attention spans, email deliverability challenges and digital overload.

Print

is a particularly strong medium for longer-form

content, such

as magazines and guides

.

—excerpted from B2B

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Distribution Strategies:Social Media

Social Media Distribution – including networks, blogs, your website – should be deployed to drive SEO and lead generation20

LinkedIn 63

%

Twitter 55%

YouTube 48%

Slideshare 42%Vimeo 40%

Facebook 32%Instagram 24%Google+ 20%

LinkedIn is responsible for 64% of all visits from social media channels to corporate

websites

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Analytics and Automation

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Working

with your marketing and analytics professionals, we can provide services that match your needs and level of

sophistication

Analytics and Automation

Analytics

Lead Scoring

Advisory Services

Data Hosting

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Analytics and Automation:Scoring and Measurement

Lead Scoring: Determine the optimal follow-on activities based on the client or prospectProvide dynamic, automated, personalized content marketingAnalytics: Measure what’s working and what’s not Determine where engagement is most frequent and likely to occur

Inform further activities Measure sales conversion to provide ROI-related analysis

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In a survey of senior B2B marketers:

70% of marketers cited lack of resources to execute as the biggest obstacle to investing in analytics

65% of respondents say analytics has helped increase sales revenue by over 10%—Regalix

Research

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Analytics and Automation:Data Management

Data Hosting and Management: Provide independent data services to ensure adequate lead collection and capture Webinar participationOpt-in e-marketing

effortsSocial media capturesAdvisory Services: Offer counsel on integrating data management and analytics into your CRM systems

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Why the contentPROSe?

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We deliver results:

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Let us help you!

Contact us:

info@thecontentprose.com

www.thecontentprose.com