Perspectives amp Resources Imperfect Foundations Radius Slingshot Mark Bodnar mbodnarsfuca Context vs Context vs Context vs Secondary research Secondary research Therefore ID: 1027834
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1. Secondary Market Research Perspectives & ResourcesImperfect FoundationsRadius - SlingshotMark Bodnarmbodnar@sfu.ca
2. Contextvs.
3. Contextvs.
4. Contextvs.
5. Secondary research
6. Secondary researchTherefore…Don’t expect perfection (but seek it!) Ask good questions Evaluate everything Build the best foundation you can, and…be ready to defend it
7. Secondary researchWhy?Why research at all? Isn’t your “gut feeling” enough?Why do secondary research instead of primaryif secondary is flawed by definition?
8. Good questionsMark’s SalmAppleTMCustomersCompetitorsEnvironment
9. Good questionsCustomersCompetitorsEnvironmentYour turnList some secondary research questions about your initiative.If it helps, try to think in terms of the categories below.
10. Good questionsGeographyTopicTimeYour turnIf answers to those questions aren’t available, how flexible can you be?Can you make use of older information on similar topics and from similar regions?
11. Publishers
12. PublishersWhy?Mark’s SalmAppleTMWhich publisher types might have statistics on… fish consumption in Canada?
13. PublishersYour turnWhich publisher types seem most likely to have the answers to the questions you listed earlier?Do your questions seem…newsworthy?
14. LayersEuromonitor:128M wearables will be sold in 2017(Oct. 5, 2017)Gartner:310M wearables will be sold in 2017(Aug. 24, 2017)
15. Sources - freeSmall Business Acceleratorsvia UBCsba.ubc.caVancouver Public LibraryBusiness & Careers ResourcesLink via: www.vpl.ca/digitallibraryPrivate research firms: Social mediaBlog post via:
16. Sources – SFU LibraryGuest access in any SFU Library branch:Statista: bit.ly/sfu-guestVividata:
17. Sources – SFU LibraryIBISWorld:Factiva:Business Source Complete:
18. Sources – SFU LibrarySimplyAnalytics:Frost & Sullivan:More?bit.ly/sfubuslib-guides
19. RecapSecondary researchBrainstorm questionsthen add flexibility and brainstorm some morePredict publishers“Who cares?” & “Why?”Be open to the value of imperfect informationBuild a foundation for your estimates
20. Next stepsDiscussion of individual needs?Deeper exploration of resources?More time on your Question-Publisher worksheets?Go home for a nap?
21. Questions?Radius - SlingshotMark Bodnarmbodnar@sfu.ca