SRG 2018 Annual Planning Retreat These slides which were presented in the final session of the retreat capture key points of discussion with respect to potential activities for SRG going forward ID: 778651
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Slide1
Driving transformation
Proposed activities from theSRG 2018 Annual Planning Retreat
Slide2These slides, which were presented in the final session of the retreat, capture key points of discussion with respect to potential activities for SRG going forward.
SRG’s board of directors will work to integrate these proposals and suggestions with the draft strategic plan presented at the beginning of the retreat.
Slide3Digital
transformation
Slide4Audience service
transformation
Slide5Align our activities in service of
content, purpose and mission to build our use, relevance and sustainability in the digital space
Slide6Two lanes
High level strategyBuild the ground game
Slide7Plan for transformation
Local news imperativeShared endeavor in planning and expected execution
S
tations, NPR, national producers
Connect to 2020 election, but look beyond
Case for significant new support
SRG should:
Facilitate clarity about expected outcomes
Support member participation in process
Join in the work
Slide8Advance the ground game
What do we start doing now at our stations?Know the audience
Sharing metrics and data
Valued digital content
Leverage NPR digital assets
Organizational change
Slide9Know the
audienceActivate audience across networkMake people knownAlign to local model of stewardship
Set of rules to share data and pursue support
Capacity to move data around and exploit
Willingness to participate
Slide10Sharing metrics and data
Promote, use and share digital metricsShare
anonymized user data
to discover patterns of use, appeal, loyalty
Explore benefits of
sharing user/member data
Privacy protocols to protect trust
Use protocols to protect each other
Slide11Valued digital content
Stellar digital productDistribution plan to reach audiences with itBest practices to connect with public radio users . . . quality control across platforms
Public Media Kitchen
Activate digital leadership in shared effort
Slide12Leverage NPR digital assets
White label NPR One with local brandingEditorial integration of local content with npr.org
Experiment with individual giving through podcasts – transparent reporting of findings to NPR members
Slide13Organizational change
Skills, roles, workflows, use of dataDemocratize advanced analyticsMesh metrics with best practice
Acculturate new entrants
Slide14Driving transformation
Proposed activities from theSRG 2018 Annual Planning Retreat