Your customer segmentation solution - PDF document

1 Mosaic ® USA Your customer segmentatio
Mosaic ® USA Your customer segmentation solution for consistent cross-channel marketing 2 | Experian Marketing Services We broke down the U.S consumer landscape into digestible segments packed with insightsMosaic USA offers a common customer language to define, measure, describe and engage target audiences through accurate segment definitions that enable more strategic and sophisticated conversations with consumers. Using Mosaic USA lifestyle segmentation, marketers can anticipate the behavior, attitudes and preferences of their best customers and reach them in the most effective traditional and digital channels with the best messages and digital channels with the right messages at the right times.Are your cluster descriptions more than a couple years old? They may be obsolete, especially if the focus is onMillenials and their technology behaviors.Experian’s Mosaic® USA is a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique types and 19 overarching groups, providing a 360-degree view of consumers’ choices, preferences and habits.Our groundbreaking classification system paints a rich picture of U.S. consumers and their socio-demographics, lifestyles, behaviors, and culture. Through Mosaic, we provide marketers with the most accurate and comprehensive view of their customers, prospects,and markets.Mosaic paves the way to successful marketing: Accurate targeting Traditional and digital channel selection Strategic audience decisioning Consistent consumer experience Mosaic® USA | 3 Mosaihelpus comparour ideal a o c ccustomer and build a profile Use Mosaic to prioritize your dollars and effort on your most valuable segmentsLeading marketers around the world use Mosaic insights to identify the best traditional and digital channels for reaching specific consumer segments and maximizing the return on investment (ROI) on their cross-channel campaigns.Mosaic provides a framework to help you identify the optimal customer investment strategy for each unique customer group . This framework helps you optimize your marketing between differentiating segments. For some segments the investment may be directed toward developing customer retention relationships. Others may be made to introduce new products and services that address unmet customer needs.Because we know that expected ROI will determine your customer strategy - Mosaic can help you determine not only how much to invest in a customer segment, but also how to actually spend it. and compare the combined 90 different profile-basedntertainment,referredeandvertising,oyedactivitiesndtheriquearacteristicsatkeeach Mosaic group and type. These insights can serve aultitude of marketing purposes. You’ll be able tofamiliarize yourself with each segment to enablecampaignessagingatulyesonatesithachtruly unique group or type of consume. This will ensureyour brand stayselevant in a marketplace whermoreand more brands are starving foronsumers’fragmentedtentions. Use Mosaic to: Make smart customer investment decisions • Build loyal, long-term relationships with your most valuable customers Deliver significant return on marketing spend • Maintain consistent consumer experiences across touch-points 4 | Experian Marketing ServicesConfidently fuel your marketing programs with more accurate segmentationMosaic enables superior campaign results through improved accuracy. Through our best-in-classconsumer database ConsumerView, we’ve applied more than 300 data factors to classify the makeup of Americans and correctly assigning individual households to specific groups.Mosaic provides more and better information about what drives your consumers’ lifestyles and priorities. Through Mosaic, we’re able to identify 98 percent of American households to ensure accuracy over time and provide an ideal balance of breadth and granularity.The key characteristics, behaviors and interests of consumers within each segment help you paint a detailed portrait of your target consumers’ preferences, habits and attitudes. Unifchannelsplatformanprocessewithonsumers with a clea, consistent and unified customeralueroposition. Thisommonrameworknables: • Improved audience experiences across the landscape of customer touch-points • Intelligent campaign development across traditional and digital marketing channels Improved operational efficiencies Breadth of data assets: •ConsumerViewSM national consumer database of illion households•Predictive insights, property characteristics and summarized credit and automotive data•The Mosaic USA® egmentation ortal, which brings life to hundreds of behavioral and attitudinal data details Mosaic ® USA | 5 ACTIVE LIFESTYLE URBAN DWELLER POLITICALLY LIBERAL We build Mosaic segments with broader and deeper data, so its analysis of customer lifestyles, attitudes and behaviors is more accurate and actionable. 6 | Experian Marketing ServicesMosaic USA group and type structure Power Elite 5.34%A01American Royalty A02Platinum Prosperity A03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set UrbanitesFlourishing Families 4.52%B07Generational SoupB08Babies and BlissB09Family Fun-tasticB10Cosmopolitan AchieversBooming with Condence 6.61%C11Aging of AquariusC12Golf Carts and GourmetsC13Silver SophisticatesC14Boomers and BoomerangsSuburban Style 4.85%D15Sports Utility FamiliesD16Settled in SuburbiaD17Cul de Sac DiversityD18Suburban Attainment1.61%Thriving Boomers 6.11%E19Full Pockets, Empty NestsE20No Place Like HomeE21Unspoiled SplendorPromising Families 3.36% F22Fast Track CouplesF23Families Matter MostYoung, City Solos 3.18%G24Status Seeking SinglesG25Urban EdgeMiddle-class Melting Pot 3.97%H26Progressive PotpourriH27Birkenstocks and Beemers1.08%H28Everyday ModeratesH29Destination RecreationFamily Union 5.16%I30Stockcars and State ParksI31Blue Collar ComfortI32Steadfast ConventionalistsI33Balance and HarmonyAutumn Years 6.25%J34Aging in PlaceJ35Rural EscapeJ36Settled and Sensible Mosaic® USA | 7 Signicant Singles 4.84%K37Wired for SuccessGotham BlendMetro Fusion0.48%K40Bohemian GrooveBlue Sky Boomers 6.58%L41Booming and ConsumingRooted Flower PowerHomemade HappinessFamilies in Motion 2.97%M44Red, White and BluegrassDiapers and Debit CardsPastoral Pride 4.98%N46True Grit AmericansCountried PragmaticsRural Southern BlissTouch of TraditionSingles and Starters 10.96%O50Full Steam AheadDigital DependentsUrban AmbitionColleges and CafesStriving Single SceneFamily TroopersCultural Connections 5.22%P56Mid-scale MedleyModest Metro MeansHeritage HeightsExpanding Horizons1.28%P60Striving ForwardHumble BeginningsGolden Year Guardians 8.02%Q62Reaping RewardsFootloose and Family FreeTown EldersSenior DiscountsAspirational Fusion 2.95%R66Dare to DreamHope for TomorrowEconomic Challenges 4.13%S68Small Town Shallow PocketsUrban SurvivorsTight MoneyTough Times 8 | Experian Marketing Services SMosaic GlobalMosaic USA is part of a global segmentation network that classifies more than 2 billion people worldwide. Organizations leverage the Mosaic Global network of more than 28 countries to unify consumer definitions around a common customer language.Experian enables marketers to tap into Mosaic Global’s 10 distinct groups, which share common characteristics, motivations and consumer preferences. Using highly localized statistics and the simple proposition that the world’s cities share common patterns of residential segregation, the 10 Mosaic Global Groups are consistent across countries. Australia Belgium Brazil Canada China Colombia Czech Republic Denmark Finland France Germany Greece Hong Kong Ireland Italy Japan Netherlands New Zealand Norway Portugal Romania Singapore South Africa Spain Sweden United Kingdom United States Mosaic® USA | 9 @experian.com (8)- experian.com/mosaic their needs and preferences. 2 Eerian Information Solutions, Inc. All rights reserved 3 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Uni

2 on 5.16% I30 Stockcars and State Parks
on 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05 Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Uns

3 poiled Splendor 2. F Promising Famil
poiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03 Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02 Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot

4 3.97% H26 Progressive Potpourri 1. H27 B
3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. 6 | Experian Marketing Services Mosaic USA group and type structure Power Elite 5.34% B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A01American RoyaltyA02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A02Platinum ProsperityA03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty A02Platinum Prosperity 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A02Platinum Prosperity 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming

5 with Condence 6.61% C11 Aging of Aqua
with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A02Platinum Prosperity A01American Royalty 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A03Kids and CabernetA04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty A02Platinum Prosperity 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty A02Platinum Prosperity 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A04Picture Perfect FamiliesA05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A05Couples with CloutA06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. A06Jet Set Urbanites0. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B07 Generational Soup 1.2 B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B08 Babies and Bliss 1. B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B09 Family Fun-tastic 0. B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% B10 Cosmopolitan Achievers 1.1 C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% C11 Aging of Aquarius 2.% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% C12 Golf Carts and Gourmets 0.5% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius 6 | Experian Marketing Services Mosaic USA group

6 and type structure B Flourishing Familie
and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% C13 Silver Sophisticates 2.% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% C14 Boomers and Boomerangs 1.3 D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D15 Sports Utility Families 1. D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families1. 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D16 Settled in Suburbia 1. D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D17 Cul de Sac Diversity 0.% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% D18 Suburban Attainment 1.61% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% E19 Full Pockets, Empty Nests 1. E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests1. 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony J34Aging in Place J35Rural Escape J36Settled and Sensible Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% E20 No Place Like Home 2. E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% E21 Unspoiled Splendor 2. F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1.

7  G25 Urban Edge 1. H Middle-clas
 G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% F22 Fast Track Couples 2.% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% F23 Families Matter Most % G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% G24 Status Seeking Singles 1. G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% G25 Urban Edge 1. H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% H26 Progressive Potpourri 1. H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% H27 Birkenstocks and Beemers 1.08% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% H28 Everyday Moderates 0.% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% H29 Destination Recreation 0.5 I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% I30 Stockcars and State Parks 1.5 I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% I31 Blue Collar Comfort 1.0 I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% I32 Steadfast Conventionalists 1.4 I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% I33 Balance and Harmony 1.1 J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couple

8 s F23Families Matter Most G24Status Seek
s F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% J34 Aging in Place % J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% J35 Rural Escape 1.% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony J34Aging in Place 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony J34Aging in Place 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% J36 Settled and Sensible 1. Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony J34Aging in Place J35Rural Escape 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families 4.52% C Booming with Condence 6.61% D Suburban Style 4.85% E Thriving Boomers 6.11% F Promising Families 3.36% G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% Power Elite 5.34% A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony J34Aging in Place J35Rural Escape Mosaic ® USA | 7 K Signicant Singles 4.84% K38 Gotham Blend 1. K39 Metro Fusion 0.48% K40 Bohemian Groove 2. L Blue Sky Boomers 6.58% L41 Booming and Consuming  L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 Mosaic ® USA | 7 K Signicant Singles 4.84% K38 Gotham Blend 1. K39 Metro Fusion 0.48% K40 Bohemian Groove 2. L Blue Sky Boomers 6.58% L41 Booming and Consuming  L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Mosaic ® USA | 7 K Signicant Singles 4.84% K39 Metro Fusion 0.48% K40 Bohemian Groove 2. L Blue Sky Boomers 6.58% L41 Booming and Consuming  L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Mosaic ® USA | 7 K Signicant Singles 4.84% K39 Metro Fusion 0.48% K40 Bohemian Groove 2. L Blue Sky Boomers 6.58% L41 Booming and Consuming  L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend Mosaic ® USA | 7 K Signicant Singles 4.84% K40 Bohemian Groove 2. L Blue Sky Boomers 6.58% L41 Booming and Consuming  L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend Mosaic ® USA | 7 K Signicant Singles 4.84% K40 Bohemian Groove 2. L Blue Sky Boomers 6.58% L41 Booming and Consuming  L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% L41 Booming and Consuming  L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% L41 Booming and Consuming  L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% L42 Rooted Flower Power 2. L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% L43 Homemade Happiness 2. M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% M44 Red, White and Bluegrass 1. M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% M45 Diapers and Debit Cards 1. N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% N46 True Grit Americans 1. N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69

9 Urban Survivors 1. S70 Tight Money
Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% N47 Countried Pragmatics 1. N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% N48 Rural Southern Bliss 1. N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% N49 Touch of Tradition 0. O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O50 Full Steam Ahead 0. O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O51 Digital Dependents  O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O52 Urban Ambition 1. O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O53 Colleges and Cafes 0. O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O54 Striving Single Scene 2. O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% O55 Family Troopers 1. P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P56 Mid-scale Medley  P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P57 Modest Metro Means 0.% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P58 Heritage Heights 0.5 P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P59 Expanding Horizons 1.28% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P60 Striving Forward  P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fus

10 ion 2.95% R66 Dare to Dream 1.% R67
ion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% P61 Humble Beginnings 0.5 Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% Q62 Reaping Rewards  Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% Q63 Footloose and Family Free 0. Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% Q64 Town Elders 4.1 Q65 Senior Discounts 1.7 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% Q64 Town Elders 4.1 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% Q64 Town Elders 4.1 R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q65Senior Discounts1.7 Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q65Senior Discounts1.7 Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q65Senior Discounts1.7 Q64Town Elders Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% R66 Dare to Dream 1.% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% R67 Hope for Tomorrow  S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% S68 Small Town Shallow Pockets 1. S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% S69 Urban Survivors 1. S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow S68Small Town Shallow Pockets Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow S68Small Town Shallow Pockets Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% S70 Tight Money 0.2 S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow S68Small Town Shallow Pockets S69Urban Survivors Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow S68Small Town Shallow Pockets S69Urban Survivors Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% S71 Tough Times 0.7 K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow S68Small Town Shallow Pockets S69Urban Survivors S70Tight Money Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow S68Small Town Shallow Pockets S69Urban Survivors S70Tight Money Mosaic ® USA | 7 K Signicant Singles 4.84% L Blue Sky Boomers 6.58% M Families in Motion 2.97% N Pastoral Pride 4.98% O Singles and Starters 10.96% P Cultural Connections 5.22% Q Golden Year Guardians 8.02% R Aspirational Fusion 2.95% S Economic Challenges 4.13% K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow S68Small Town Shallow Pockets S69Urban Survivors S70Tight Money S71Tough Times 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families C Booming with Condence D Suburban Style E Thriving Boomers F Promising Families G Young, City Solos 3.18% H Middle-class Melting Pot 3.97% I Family Union 5.16% J Autumn Years 6.25% Power Elite A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony J34Aging in Place J35Rural Escape J36Settled and Sensible 7.17% 4.30% 6.96% 4.57% 5.95% % 6 | Experian Marketing Services Mosaic USA group and type structure B Flourishing Families C Booming with Condence D Suburban Style E Thriving Boomers F Promising Families G Young, City Solos Middle-class Melting Pot I Family Union J Autumn Years Power Elite A01American Royalty A02Platinum Prosperity A03Kids and Cabernet A04Picture Perfect Families A05Couples with Clout A06Jet Set Urbanites B07Generational Soup B08Babies and Bliss B09Family Fun-tastic B10Cosmopolitan Achievers C11Aging of Aquarius C12Golf Carts and Gourmets C13Silver Sophisticates C14Boomers and Boomerangs D15Sports Utility Families D16Settled in Suburbia D17Cul de Sac Diversity D18Suburban Attainment E19Full Pockets, Empty Nests E20No Place Like Home E21Unspoiled Splendor F22Fast Track Couples F23Families Matter Most G24Status Seeking Singles G25Urban Edge H26Progressive Potpourri H27Birkenstocks and Beemers H28Everyday Moderates H29Destination Recreation I30Stockcars and State Parks I31Blue Collar Comfort I32Steadfast Conventionalists I33Balance and Harmony J34Aging in Place J35Rural Escape J36Settled and Sensible 7.17% 4.30% 6.96% 4.57% 5.95% % 3.08% 3.52% 5.27% 6.96% Mosaic ® USA | 7 K Signicant Singles L Blue Sky Boomers Families in Motion N Pastoral Pride O Singles and Starters P Cultural Connections Q Golden Year Guardians R Aspirational Fusion S Economic Challenges K37Wired for Success Gotham Blend K39Metro Fusion K40Bohemian Groove L41Booming and Consuming L42Rooted Flower Power L43Homemade Happiness M44Red, White and Bluegrass M45Diapers and Debit Cards N46True Grit Americans N47Countried Pragmatics Rural Southern Bliss N49Touch of Tradition O50Full Steam Ahead O51Digital Dependents O52Urban Ambition O53Colleges and Cafes O54Striving Single Scene O55Family Troopers P56Mid-scale Medley P57Modest Metro Means P58Heritage Heights P59Expanding Horizons P60Striving Forward P61Humble Beginnings Q62Reaping Rewards Q63Footloose and Family Free Q64Town Elders Q65Senior Discounts R66Dare to Dream R67Hope for Tomorrow S68Small Town Shallow Pockets S69Urban Survivors S70Tight Money S71Tough Times 4.74% 5.55% 2.69% 4.62% 11.16% 4.71% 8.77% 2.47% 3.72