know if your brochure is effective with the targeted audience Usability research explores how users interact with a product such as a brochure or website Usability gathers information about ID: 626151
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Slide1
How do you know if your brochure is effective with the targeted audience?
Usability research: explores
how users interact with a product such as
a brochure or website.
Usability gathers information about:
1. Users’ background and expectations
2. How users actually use the document
3. How users react to the document
Usability data is persuasive in convincing your client your design meets the clients needs.Slide2
Start by listing your objectives for the document: what you hope the document accomplishes (you’ll share these only with the client)
The brochure enables readers to understand and explain the PW major
The brochure illustrates the flexibility of the PW major
The brochure illustrates the flexibility of the PW
degree
The brochure clearly explains the four possible tracks
The brochure is visually
interesting connotes a modern tone
The brochure drives readers to the website
The brochure illustrates writing as a social
activity
The brochure provides all the information the user expects
Visual cues encourage
u
sers to read the brochure in the anticipated order
Graphics engage the reader and create an emotional connectionSlide3
Objectives are often too abstract for users to answer, so consider what you can ask the users that will allow you to determine whether the brochure meets each objective
determine whether the brochure meets the each objective by at least one of the following approaches:
understanding the users’
expectations
for a brochure or for information about a major with background questions
observing the user
interact with the brochure through directed tasks
Confirming the users’
reaction
to the brochure with
followup
questions after the observation Slide4
Each of these approaches matches a part of a usability research process
1.
Pre-observation questions
understanding
the users’
expectations
for a brochure or for information about a major with background
questions:
before you ask the participant to observe the brochure, ask a series of questions designed to illustrate that the user IS part of the targeted audience (student looking for a major) and what their expectations are for a brochure and major
what is your major?
are you looking for a new or second major?,
what information would you need to know about a major to investigate it further?,
would you ever pick up a brochure to learn about a major,
what information would you expect to see in a brochure about a major?Slide5
Each of these approaches matches a part of a usability research process
2. Observations
observing the user
interact with the brochure through directed
tasks
You might ask the user to peruse the brochure the way they would if they picked it from a display AND/OR to perform a particular task (e.g., after they have read, ask them what are the four tracks or to explain in their own words a benefit of the professional writing majorSlide6
Each of these approaches matches a part of a usability research process
3. Post-observation questions
Confirming the users’
reaction
to the brochure with
followup
questions after the observation
After you have observed the user interact with the brochure, ask questions about their reaction to the brochure, e.g.,:
Tell me why you read the brochure in the order that you did,
tell me what adjectives you think of related to PW now that you have read the brochure,
Was there additional information you would like to see?
How likely are you to visit the website to learn more about the major?Slide7
Take each objective and develop questions from each approach will help prove that the brochure meets that objective
Objective:
The brochure provides all the information the user
expects and needs
Pre-observation question: what would you expect and want to see in a brochure about a major?
Task: user can answer any specific questions about the major’s core, tracks, or benefits
Post-observation question: what information, if anything, would you like to see added to the brochure to make it more usefulSlide8
Take each objective and develop questions from each approach will help prove that the brochure meets that objective
Objective: Visual
cues encourage users to read the brochure in the anticipated
order
Pre-observation question:
Observation or task:
Post-observation question:Slide9
As you conduct your usability research:
Conduct the research in a public or comfortable location for you and the participant
Print two consent forms for each participant—have them sign both—one for you, one for them to keep (available on schedule
)
Verbally ask pre and post observation question
You’ll get more and richer feedback
During observation, remind participants that you are evaluating the brochure, not them
During observation, take notes of what the participant is doing in three columns:
panel | problem/comment |
what prompted problem or commentSlide10
Recommendation reportShows your decision process is based on good design principles and user needs and valid methodologyProvides opportunity to address user issues beyond immediate project
deCerteau
and sidewalks
Open recommendation
report guidelines on schedule