The marketing industry has a history of being unpredictable, particularly in the last few decades, as consumer attitudes and technological advancements have undergone significant changes. They occasionally have to manage sales and distribution. Sometimes they are asked to work in public relations and customer service. It all depends on what is currently expected of them.
As a result, CMOs now need to be versatile masters of all trades. They must be aware of the majority of activities at their company. There always seems to be a core set of characteristics that they all share, despite the shifting expectations and various roles.
Even though they assume a leadership position, a CMO must be an exceptional team player. They should be constantly seeking the input of everybody else involved. It’s also vital that they act as a mediator between the distinct parts of their team in order to solve issues and foster cooperation. In many ways, the CMO acts as the bonding force that holds a marketing team together. Their job is to keep everybody focused and remind them of the bigger picture. They accomplish this by getting all of the team members on the same page, united under a single cohesive vision.
We live in an era defined by rapidly changing technology. Social media, in particular, is rarely static; it can change dramatically in a single day. Given that the majority of marketing now takes place on social media, CMOs must understand how to evolve with it.
A successful CMO is always looking for innovative solutions. They recognise the importance of innovation and are willing to take risks to facilitate it. Furthermore, they understand when to let go of the past and what they've grown accustomed to in order for their team to move forward and explore innovative approaches.
It takes a lot for a marketing campaign to stand out from the crowd. Being exciting, ground-breaking, and unique is the best way to cut through the oversaturated digital landscape. A good CMO is always aware of how the customer is feeling. They frequently monitor social media to gauge public sentiment. They also serve as customer advocates within their teams, considering how each decision may affect the consumer and arguing in their favour.
Spotlighting such staunch aristocrats from the modern industry, Insights Success features some of the enthralling stories of The Most Influential CMOs to Follow in 2023. Flip through the pages and indulge in the aspects of coherency combined with a distinctive blend of modern advancements.