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CAHNR Workshop 2019 Entrepreneurship in Research CAHNR Workshop 2019 Entrepreneurship in Research

CAHNR Workshop 2019 Entrepreneurship in Research - PowerPoint Presentation

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CAHNR Workshop 2019 Entrepreneurship in Research - PPT Presentation

Linda S Pescatello PhD FACSM FAHA Distinguished Professor of Kinesiology LindaPescatelloUconnEdu amp UConn Office of the Vice President for Research Technology Commercialization Services ID: 759552

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Slide1

CAHNR Workshop 2019

Entrepreneurship in Research

Linda S. Pescatello, PhD, FACSM, FAHA

Distinguished Professor of KinesiologyLinda.Pescatello@Uconn.Edu

&

UConn Office of the Vice President for Research Technology Commercialization Services

Slide2

ExR

x

Slide3

Slide4

Dr. Yin Wu

Postdoctoral Fellow

Team Member

Burak T. Cilhoroz

Graduate Student

Entrepreneurial Lead

Linda S. Pescatello, PhD, FAHA, FACSM

Distinguished Professor

Academic Lead

Our product

is a gene panel that will be used as health screening tool for individuals with high blood pressure to determine if exercise can be used to lower their blood pressure and increase exercise adherence.

 

     

Lucas Santos

Graduate Student

Team Member

Team Name: DESIGNER GENES

Team Number: 44

College of Agriculture, Health and Natural Resources

Department of Kinesiology

Slide5

THE BUSINESS KILLING ASSUMPTIONS THAT WE TESTED

TOTAL INTERVIEWS (

N=52)

Health Care Providers (n=34)

Patients with High BP (n=11)

Genomic Companies (n=7)

Exercise Physiologists: n=9Cardiologists: n=4Primary Care Physicians: n=8Registered Nurse: n=6Nurse Practitioner: n=1Physician Assistant: n=1Registered Dietitians: n=3Pharmacists: n=2

Illumina: n=3Jackson Lab: n=1UConn: n=1Helix: n=2

Seabury: n=7Hartford Hospital: n=4

HYPOTHESIS:

Hypertension should be treated with exercise

Identifying our target customers’ jobs, pains, and gains.

Example:

What are the difficulties you have encountered when prescribing exercise for hypertension to your patients?

Slide6

WHAT WE LEARNED FROM THE INTERVIEWSGenetic Testing . . .

Should be highly reliable and inexpensive.Should provide information on the FITT (Frequency, Intensity, Time, and Type) of the exercise prescription (ExRx). Sparked skepticism to treat hypertension. May lead to discouragement and low exercise adherence when the results are negative.Patients and providers need guidance on how to design the ExRx.Exercise will be used regardless of the genetic testing results!

ExR

x

Slide7

Opportunity, Problem, Solution

A skill set to systematically prescribe exercise tailored for each patient/client as lifestyle therapy

Healthcare professionals do not have this skill set

An expert guided, evidence-based, clinical decision support system for

ExR

x is needed

ExR

x

Slide8

https://exerciseprescription.uconn.edu/

Slide9

Dr. Yin Wu

Postdoctoral Fellow

Team Member

Burak T. Cilhoroz

Graduate Student

Entrepreneurial Lead

Linda S. Pescatello, PhD, FAHA, FACSM

Distinguished Professor

Academic Lead

Our product

is a fitness app that will enable health-care providers (HCPs) to design an individualized evidence-based

ExRx in 10 min or less within the office for adults with multiple chronic diseases (MCDs).  

Robert

Maybruch

Founder of Revolution Sports ClubTeam Member

Team Name: OPTIMIZE

College of Agriculture, Health and Natural Resources

Department of Kinesiology

Team Number: 62

Slide10

WHAT BUSINESS KILLING ASSUMPTIONS DID WE TEST?

TOTAL INTERVIEWS

(N=49)

Health Care Providers (n=38)

Patients with MCDs (n=9)

Primary Care Physician n=10Exercise Physiologist n=9Physical Therapist n=9Registered Nurse n=3Physician Assistant n=1Registered Dietitian n=4Occupational Therapist n=2

Shire Pharma n=1Aetna n=1

Greater Hartford Area

HYPOTHESIS:

HCPs are not designing individualized exercise prescription following the frequency, intensity, time, and type (FITT) principle for their patients/clients with MCDs.

Example:

In your daily practice, what are the biggest challenges you face when prescribing exercise to your clients/patients, especially those with MCDs?

Identifying our target customers’ jobs, pains, and gains.

Insurance and Pharmaceutical Companies (

n

=2)

Slide11

WHAT DID WE LEARN FROM THE INTERVIEWS?

Timely

Accessible

Lower Liability Risk

Product Development

Higher Adherence

HCPs have limited time with patients during their office hours

HCPs need ~2-3

hr

to gather information on

ExR

x

for their patients

A tool that can provide evidence-based information about what is/is not safe for each patient

A tool that would maximize health benefits

An online app is needed in which HCPs can communicate with their patients and educate them about ExRx and monitor their improvements

ExR

x

Slide12

NEXT STEPS

Continue to test our hypothesis to explore potential market opportunities for the

ExR

x

app.

Continue to research commercialized fitness apps as they compare to our

ExR

x

app.

Publish our white paper,

An Evidence-based Clinical Decision Support System for

ExR

x

among Patients with Multiple Chronic Disease Risk Factors

.

Apply for a UConn CT Center for Entrepreneurship and Innovation (CCEI) 2019 Summer Fellowship.

Slide13

Other New Opportunities and Ventures

Participating in the UConn Computer Science and Engineering Senior Design Program in collaboration with Swapna S. Gokhale, PhD, Senior Design Instructor, and her students.

Funded with a START Preliminary Proof-of-Concept Grant from the Office of the Vice President for Research to support:

Operationalization of the mobile

ExR

x

app by Dr. Gokhale and her students.

Development of a web-site to test drive the mobile

ExR

x

app and obtain feedback from those who will visit the website.

Continue to investigate other funding opportunities for product development.

Slide14

Enabled Me to Blend My Teaching and Research into the Potential for Commercialization