Linda S Pescatello PhD FACSM FAHA Distinguished Professor of Kinesiology LindaPescatelloUconnEdu amp UConn Office of the Vice President for Research Technology Commercialization Services ID: 759552
Download Presentation The PPT/PDF document "CAHNR Workshop 2019 Entrepreneurship in ..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
CAHNR Workshop 2019
Entrepreneurship in Research
Linda S. Pescatello, PhD, FACSM, FAHA
Distinguished Professor of KinesiologyLinda.Pescatello@Uconn.Edu
&
UConn Office of the Vice President for Research Technology Commercialization Services
Slide2ExR
x
Slide3Slide4Dr. Yin Wu
Postdoctoral Fellow
Team Member
Burak T. Cilhoroz
Graduate Student
Entrepreneurial Lead
Linda S. Pescatello, PhD, FAHA, FACSM
Distinguished Professor
Academic Lead
Our product
is a gene panel that will be used as health screening tool for individuals with high blood pressure to determine if exercise can be used to lower their blood pressure and increase exercise adherence.
Lucas Santos
Graduate Student
Team Member
Team Name: DESIGNER GENES
Team Number: 44
College of Agriculture, Health and Natural Resources
Department of Kinesiology
Slide5THE BUSINESS KILLING ASSUMPTIONS THAT WE TESTED
TOTAL INTERVIEWS (
N=52)
Health Care Providers (n=34)
Patients with High BP (n=11)
Genomic Companies (n=7)
Exercise Physiologists: n=9Cardiologists: n=4Primary Care Physicians: n=8Registered Nurse: n=6Nurse Practitioner: n=1Physician Assistant: n=1Registered Dietitians: n=3Pharmacists: n=2
Illumina: n=3Jackson Lab: n=1UConn: n=1Helix: n=2
Seabury: n=7Hartford Hospital: n=4
HYPOTHESIS:
Hypertension should be treated with exercise
Identifying our target customers’ jobs, pains, and gains.
Example:
What are the difficulties you have encountered when prescribing exercise for hypertension to your patients?
Slide6WHAT WE LEARNED FROM THE INTERVIEWSGenetic Testing . . .
Should be highly reliable and inexpensive.Should provide information on the FITT (Frequency, Intensity, Time, and Type) of the exercise prescription (ExRx). Sparked skepticism to treat hypertension. May lead to discouragement and low exercise adherence when the results are negative.Patients and providers need guidance on how to design the ExRx.Exercise will be used regardless of the genetic testing results!
ExR
x
Slide7Opportunity, Problem, Solution
A skill set to systematically prescribe exercise tailored for each patient/client as lifestyle therapy
Healthcare professionals do not have this skill set
An expert guided, evidence-based, clinical decision support system for
ExR
x is needed
ExR
x
Slide8https://exerciseprescription.uconn.edu/
Slide9Dr. Yin Wu
Postdoctoral Fellow
Team Member
Burak T. Cilhoroz
Graduate Student
Entrepreneurial Lead
Linda S. Pescatello, PhD, FAHA, FACSM
Distinguished Professor
Academic Lead
Our product
is a fitness app that will enable health-care providers (HCPs) to design an individualized evidence-based
ExRx in 10 min or less within the office for adults with multiple chronic diseases (MCDs).
Robert
Maybruch
Founder of Revolution Sports ClubTeam Member
Team Name: OPTIMIZE
College of Agriculture, Health and Natural Resources
Department of Kinesiology
Team Number: 62
Slide10WHAT BUSINESS KILLING ASSUMPTIONS DID WE TEST?
TOTAL INTERVIEWS
(N=49)
Health Care Providers (n=38)
Patients with MCDs (n=9)
Primary Care Physician n=10Exercise Physiologist n=9Physical Therapist n=9Registered Nurse n=3Physician Assistant n=1Registered Dietitian n=4Occupational Therapist n=2
Shire Pharma n=1Aetna n=1
Greater Hartford Area
HYPOTHESIS:
HCPs are not designing individualized exercise prescription following the frequency, intensity, time, and type (FITT) principle for their patients/clients with MCDs.
Example:
In your daily practice, what are the biggest challenges you face when prescribing exercise to your clients/patients, especially those with MCDs?
Identifying our target customers’ jobs, pains, and gains.
Insurance and Pharmaceutical Companies (
n
=2)
Slide11WHAT DID WE LEARN FROM THE INTERVIEWS?
Timely
Accessible
Lower Liability Risk
Product Development
Higher Adherence
HCPs have limited time with patients during their office hours
HCPs need ~2-3
hr
to gather information on
ExR
x
for their patients
A tool that can provide evidence-based information about what is/is not safe for each patient
A tool that would maximize health benefits
An online app is needed in which HCPs can communicate with their patients and educate them about ExRx and monitor their improvements
ExR
x
Slide12NEXT STEPS
Continue to test our hypothesis to explore potential market opportunities for the
ExR
x
app.
Continue to research commercialized fitness apps as they compare to our
ExR
x
app.
Publish our white paper,
An Evidence-based Clinical Decision Support System for
ExR
x
among Patients with Multiple Chronic Disease Risk Factors
.
Apply for a UConn CT Center for Entrepreneurship and Innovation (CCEI) 2019 Summer Fellowship.
Slide13Other New Opportunities and Ventures
Participating in the UConn Computer Science and Engineering Senior Design Program in collaboration with Swapna S. Gokhale, PhD, Senior Design Instructor, and her students.
Funded with a START Preliminary Proof-of-Concept Grant from the Office of the Vice President for Research to support:
Operationalization of the mobile
ExR
x
app by Dr. Gokhale and her students.
Development of a web-site to test drive the mobile
ExR
x
app and obtain feedback from those who will visit the website.
Continue to investigate other funding opportunities for product development.
Slide14Enabled Me to Blend My Teaching and Research into the Potential for Commercialization