Brad runs his business according to two tenets do everything to excee

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Document on Subject : "Brad runs his business according to two tenets do everything to excee"— Transcript:

1 Brad runs his business according to two
Brad runs his business according to two tenets: do everything to exceed customers expectations, and nd ways to attract more customers with less effort. His free booking software was supposed to help, but when he started getting calls from customers about the xed 6% fee on his website, Brad knew he had a problem. Every single customer counted inmy mind, Brad explains. I wanted to

2 make sure that I didnt lose anyone to t
make sure that I didnt lose anyone to the extra fee, but I also didnt want to spend a bunch of my own money on software either. Brad discovered he could please customers and make more money with Xola. By switching, he XOLA$1,408.28$0So long!Lost CustomersThe old system takes $1,408.28 from Brads customers so he has to work harder to earn whats already his.Inexible fees6%WITH THE