Domain name trade is often considered the real estate business of cybe

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Document on Subject : "Domain name trade is often considered the real estate business of cybe"— Transcript:

1 Domain name trade is often considered th
Domain name trade is often considered the real estate business of cyberspace, in which investments can be made for future profits, and where the good .com translates into the beachside villa. This comparison requires a bit of deconstruction, but we will look here at how you can take this analogy and better promote your cyber-property for optimal selling opportunities. First, imagine that you were in fact selling bona fide earth instead of an ambiguous entity. It would be impossible to put a price on your land without taking many factors into consideration: size, landscape, and location, location, location, as they say. Also, you would need to do some extensive research into other properties in the area how much are comparable goods selling for? And who is buying them? You would never think to blindly assign a price to your land and hope that the small, bare lot next to the railroad tracks sells for $2 million, now would you? In the same way, you should also not take this approach with your domain names.Which leads us to step 1. We all know how vast the World Wide Web is. The billions of web pages that exist in the indefinite WWW is a notion that not many of us are able to grasp. But the vastness of the Internet, and the extent to which we all use e-mail nowadays, is an extremely important factor relevant to your sale. This leads us to the basic marketing tips that will enhance the web presence of your name, with a little effort on your part. Step 1 Have your domain appraised:Unless you are a true domain name expert, this is absolutely the most important step you can take toward a successful sale. Appraisers are professionals, and they have the means and methods to conclude what your Step 2 Be everywhere. There are several successful online auction sites such as E-bay and Yahoo! Auctions, which provide excellent forums for buyers and sellers. But, in order to maximize your sales potential, you need to post your names well everywhere. Domain Name Marketing Tips Questions about domain names, domain law or current domain issues & conflicts? Visit SEDOSDISCUSSION BOARD 1.200 $US 70sclothes.co.uk 2 web-pharmacies.com 19.000 $US londonholidays.com Make Offer fastguide.co.uk Make Offer Become a part of our Showcase! Click here for information ! Presents: . . . . Which leads us to Step 3. It is, therefore, absolutely pertinent that you have some sort of display under the URLs you are selling. There are a few options, depending on the state of your domains. You have a host. If your URL is hosted, then there is no reason

2 why you should not have contact informat
why you should not have contact information and a big For Sale sign on the page. If you are interested in directing your potential buyers directly to Sedo, where they can make a bid, you may upload the following HTML code: You do not have a host. In this case, you have a couple of options. You may park your domain and then point it to another URL, or you may be able to redirect your DNS server to the Sedo auction page for your specific name. Step 3 Host and Advertise or Park-and-Point/Link. Oneof the biggest mistakes that sellers make is not taking this step. It is not rare to have a buyer looking for a very specific name or combination of words/letters. The natural, first step the buyer will take is to enter the wanted URL into the browser, which often leads to a page not found message, falsely giving the buyer the hope that the name is available for registration. When the buyer discovers that the name is not available, there is confusion. http://www.sedo.co.uk/search/showdetails.php3?language=e&keyword=DO MAINNAME.TLD (Replace DOMAINNAME.TLD with the your domain!) Many hosting companies offer parking for free or at a very small price. Check with your registrar to learn moreClicking on this link the user will be redirected to your Domain Offer at Sedo. Our experience shows that sellers who provide that link on their web site will sell their domains about 3-4 times faster! OPTION A: Park and Link a URLTo post a link to your domain bid page:REF="http://www.sedo.co.uk/search/showdetails.php3?language=e&keyword=YOURDOMAIN" TARGET="_parent" H8;&#x.500;The Domain YOURDOMAIN is for sale. Please click here for more information! &#x/9.1;ATo post a link to all of your bids: FONT COLOR="Red"&#x-7.2;This domain is for sale/FO&#x-7.2;NT at the domain market A HREF="http://www.sedo.co.uk" TARGET="_parent"&#x-7.2;Sedo.co.ukA&#x/9.5;HREF=http://www.sedo.de/search/searchresult.php3?language=e&showuser=YOURSEDOUSER NAMEHERE 00;" Click here for more information!&#x/11.;倀AOPTION B: Is y our rovider Network Solutions? Sedos customers and users come from all over the world! You r names are available to our audiences not only at Sedo.co.uk, but also at: Sedo.de Sedo.fr eSedo.com Network Solutions provides free domain forwarding for its users, so if your names are registered with Network Solutions, you can redirect your domain to Sedos auction site in just a few easy steps. 1. Go to the Network Solutions Web site and chose the option Manage Your Account. Sign in with your NS ID and password. 2. Click on the option Domains to list your domains. The option Web Forwarding Service appears under each domain. ONTINUED O

3 N NEXT PAGE These steps will greatly he
N NEXT PAGE These steps will greatly help your chances of making a sale. To engange in all possible options, however, you may want to test the advantages of online marketing. Read on!Mass Marketing: Address many. As opposed to direct marketing, mass marketing targets a large amount of people, hoping for a small response. Some ways to do this are:If you have any questions or comments, please contact us at info@sedo.co.uk . Thank you! Step 4 Getting the Word Out. There are two different types of e-marketing strategies that may significantly help increase your sales. Participate in domain forums, ask questions and seek out domain resellers, or people who may be able to offer you more tips. It never hurts to ask! Use search enginesAlthough search engines differ in their methods o f operation and website submission, you can often submit your site for no cost by altering your HTML tags or by submitting for free and waiting several weeks for the search engine/directory to review your site and list it. To find out more information about different search engines and how they work, visit the link: http://searchenginewatch.com/ (Network Solutions cont.) 3. Click on Web Forwarding Service and select the option: dot com forwarding 4. Enter the following URL in the text box replacing YOURDOMAIN.TLD with the name of your domain name. www.sedo.co.uk/search/showdetails.php3?keyword=YOURDOMAIN.TLD 5. It will be 24-48 hours before the change goes into effect. Check back to make sure the link works!OPTION C: Change your WHOIS information: When Internet-saavy domain buyers are searching for new names, they will inevitably first use the WHOIS tool to see if a particular domain is available. If your domain is not hosted, contact your registrar and have them change the contact information to indicate that your name is for sale. Add something like: This domain is for sale at Sedo.co.uk! Direct Marketing: Identify and address your audience. What types o f businesses or individuals would be interested in your name? When you have identified your specific audience, you can take the next steps: 1 Visit newsgroups related to domain names the nature of your names. Post messages and begin discussions. Subscribe to e-zines related to the topic and find out where these people are on the web, and how you can contact them. Once you have contacts, you can send out blind emails to potential customers. (Note: if you are going to send blind emails, make sure you construct them so they do not ring of spam. You know how to recognize spam and how much you cant stand it) 4 Have you heard of Web2FTP.com Administer over the web any FTP server you c