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Ipsos MORI


Veracity Index2019 Ipsos Veracity Index 2019 November 2019 Version 1 PublicTrust in professions survey Ipsos Veracity Index 2019 November 2019 Version 1 PublicVeracity Index 2019 all professio

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Document on Subject : "Ipsos MORI"— Transcript:

1 Ipsos MORI Veracity Index 2019 Ipsos |
Ipsos MORI Veracity Index 2019 Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in professions survey Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Veracity Index 2019 – all professions 95% 93% 90% 89% 86% 86% 84% 81% 81% 76% 65% 65% 64% 61% 54% 46% 45% 43% 41% 35% 30% 26% 17% 17% 14% Nurses Doctors Dentists Teachers Engineers Professors Scientists Judges Members of the Armed Forces The Police The ordinary man/woman in the street Civil Servants Clergy/priests Television news readers Pollsters Trade union officials Charity chief executives Bankers Local councillors Business leaders Estate agents

2 Journalists Government Ministers Advert
Journalists Government Ministers Advertising executives Politicians generally “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the tru th, or not?” % trust to tell the truth Base: 1,020 British adults aged 15+, interviewed face - to - face 18 - 27 October 2019 Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public The six most trusted professions, 2019 95% 93% 90% 89% 86% 86% Nurses Doctors Dentists Teachers Engineers Professors % trust to tell the truth: 2018 score: 96% 92% N/A 87% 86% Base: 1,020 British adults aged 15+, interviewed face - to - face

3 18 - 27 October 2019 89% Ipsos | Vera
18 - 27 October 2019 89% Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public The five least trusted professions, 2019 30% 26% 17% 17% 14% Estate Agents Journalists Government Ministers Advertising Executives Politicians generally % trust to tell the truth: 2018 score: 30% 26% 22% 16% 19% Base: 1,020 British adults aged 15+, interviewed face - to - face 18 - 27 October 2019 Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public - 1 - 3 - 11 - 13 - 25 - 36 - 43 - 61 - 62 - 68 Net trust in professions 2019 Nurs - es Doct - ors Teac - hers Dent - ists Engi - neers Profe - ssors Scie - ntists Armed Forces Members Ju

4 dges Man/ woman in the street The Po
dges Man/ woman in the street The Police TV News Reader s Clergy/ priests Poll - sters Charity Chief Execs Trade Union officials Local council - llors Bank - ers Business Leaders Govt. Ministers Journ - alists Estate Agents Polit - icians Ad Execs Net trust = % trust to tell the truth - % do not trust to tell the truth Civil Serv ants Base: 1,020 British adults aged 15+, interviewed face - to - face 18 - 27 October 2019 90 86 80 80 77 77 72 66 64 55 35 35 32 25 15 Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Key movers in public trust over time 0 25 50 75 100 1983 1986 1989 1992 1995 1998 2001 2004 200

5 7 2010 2013 2016 2019 % trust to tell th
7 2010 2013 2016 2019 % trust to tell the truth: Doctors – 93% (+11 ppt since 1983) Teachers – 89% (+10 ppt since 1983) Professors – 86% (+16 ppt since 1993) Scientists – 84% (+21 ppt since 1997) The Police – 76% (+15 ppt since 1983) Clergy/Priests – 64% ( - 21 ppt since 1983) Civil Servants – 65% (+40 ppt since 1983) Trade Union officials – 46% (+28 ppt since 1983) Bankers – 43% (+14 ppt since 2011) Journalists – 26% (+7 ppt since 1983) Base: 1,020 British adults aged 15+, interviewed face - to - face 18 - 27 October 2019 Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public All Veracity

6 data, 1983 - 2019 0 25 50 75 100 1983 1
data, 1983 - 2019 0 25 50 75 100 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016 2019 Nurses Doctors Teachers Professors Judges Scientists Clergy/Priests The Police TV news reader Ordinary Man/Woman in the street Civil Servants Pollsters Trade Union Officials Local Councillors Business Leaders Bankers Managers in Local Gov Journalists Government Ministers Politicians Generally Managers in the NHS Lawyers Charity Chief Executives Estate agents Engineers Armed Forces Members Ad Executives Dentists* % trust to tell the truth: *: This profession listed for the first time in 2019 Base: 1,020 British adults aged 15+, interviewed face -

7 to - face 18 - 27 October 2019 Ipsos
to - face 18 - 27 October 2019 Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in Politicians: Highs and Lows 17 14 0 20 40 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Government Ministers Politicians Generally % trust to tell the truth: *: This profession listed for the first time in 2019 Base: 1,020 British adults aged 15+, interviewed face - to - face 18 - 27 October 2019 2008 : Government Ministers High – 25% 1993 : Government Ministers Low – 11% 2009 : Politicians L

8 ow – 13% 1999 : Politicians High –
ow – 13% 1999 : Politicians High – 23% Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in professions by party support “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the tru th, or not?” % trust to tell the truth Conservative Labour 95% 97% 92% 96% 91% 92% 86% 90% 86% 89% 81% 90% 82% 90% 75% 83% 87% 69% 82% 73% 70% 66% 57% 73% 69% 63% 66% 64% 54% 56% 27% 60% 36% 54% 48% 41% 36% 50% 29% 35% 27% 32% 18% 32% 15% 20% 18% 15% 14% 21% Base: 1,020 British adults aged 15+, interviewed face - to - face 18 - 27 October 2019 Nurses Doctors Dent

9 ists Teachers Engineers Professors Scien
ists Teachers Engineers Professors Scientists Judges Members of the Armed Forces The Police The ordinary man/woman in the street Civil Servants Clergy/priests Television news readers Pollsters Trade union officials Charity chief executives Bankers Local councillors Business leaders Estate agents Journalists Government Ministers Advertising executives Politicians generally Conservative supporters Labour supporters Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in professions by referendum vote “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the

10 tru th, or not?” % trust to tell the
tru th, or not?” % trust to tell the truth Remain Leave 94% 95% 93% 90% 89% 88% 91% 87% 89% 88% 89% 83% 86% 80% 86% 74% 79% 83% 75% 76% 70% 53% 71% 68% 64% 67% 64% 65% 60% 48% 52% 37% 51% 34% 34% 44% 43% 31% 33% 35% 24% 31% 28% 17% 13% 18% 14% 13% 14% 10% Base: 1,020 British adults aged 15+, interviewed face - to - face 18 - 27 October 2019 Nurses Doctors Dentists Teachers Engineers Professors Scientists Judges Members of the Armed Forces The Police Civil Servants The ordinary man/woman in the street Clergy/priests Television news readers Pollsters Trade union officials Charity chief executives Bankers Local councillors Business leaders

11 Estate agents Journalists Advertising ex
Estate agents Journalists Advertising executives Government Ministers Politicians generally Remain voters Leave voters Ipsos | Veracity Index 2019 | November 2019 | Version 1 | Public Trust in professions by educational attainment “Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the tru th, or not?” % trust to tell the truth Degree None 97% 93% 95% 93% 93% 90% 93% 86% 95% 79% 89% 80% 90% 77% 87% 65% 78% 80% 78% 66% 73% 53% 73% 65% 68% 57% 67% 55% 63% 49% 49% 37% 55% 31% 34% 47% 50% 31% 35% 31% 23% 36% 34% 22% 13% 19% 19% 16% 12% 15% Base: 1,020 British adults aged

12 15+, interviewed face - to - face 18 -
15+, interviewed face - to - face 18 - 27 October 2019 Nurses Doctors Dentists Teachers Engineers Professors Scientists Judges Members of the Armed Forces The Police Civil Servants The ordinary man/woman in the street Clergy/priests Television news readers Pollsters Trade union officials Charity chief executives Bankers Local councillors Business leaders Estate agents Journalists Advertising executives Government Ministers Politicians generally Degree holders No formal qualifications Gideon Skinner Research Director gideon.skinner@ipsos.com Mike Clemence Research Manager Michael.Clemence@Ipsos.com Ipsos MORI Veracity Index 2019 For more info