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LUIS EDUARDO DEJO


t 34 620 416 527 e luiseduardodejomecom SUMMARYExpertise in design methods brand management and marketing Outstanding results leadership and people skills with over 15 years experience in CPG and tele

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Document on Subject : "LUIS EDUARDO DEJO"— Transcript:

1 LUIS EDUARDO DEJO t: +34 620 416 527; e:
LUIS EDUARDO DEJO t: +34 620 416 527; e: luiseduardo.dejo@me.com SUMMARY Expertise in design methods, brand management and marketing. Outstanding results, leadership and people skills with over 15 years experience in CPG and telecommunications companies. WORK EXPERIENCE TELEFONICA I+D (Madrid) Jun 2012 – now R&D Organization within the Telefonica Group UX - Senior Researcher and Innovation Strategist - IoT Connecting users, tech and strategy for the IoT team and the Linked Urban project, which aims at reframing smart cities. Built relationships for an entrepreneurial innovation ecosystem Currently exploring what and how the next interfaces for connected objects should be, going beyond screens UX - Researcher and Strategist - Early Stage Innovation next 3-5 year innovation initiatives. Continuously applying user-centered design and lean startup/customer video, future comms, wearables, identity, insurance and cities collaboration with the Global HR team Ran workshops and helped Wayra drive corporate entrepeneurship IIT INSTITUTE OF DESIGN (Chicago) Aug 2010 – May 2012 Godrej & Boyce - India Immersion Program A joint program between ID and Godrej MfgCo. (India) that gives a deep dive into Indian culture to discover growth and development rede�ning Home Life: Eating & drinking on the go | Rethinking retirement sustainable model for retirement in the US. Presented results to members of ID Research Consortium and AARP Assisted a methods immersion workshop at Frito Lay HQ (Aug 2011) Remote Workers (Freelance) Understanding the complexities and workarounds of this trend. South Korea Telecom (Freelance) Finding spaces and ideas for social networks within the US. B. A. T. PERU (Lima) Peru’s leading tobacco company. Annual Revenue: 120M USD From Premium Brands Manager to Portfolio Manager Responsible for the brand equity and volume results of the brands portfolio. Planned and launched Pall Mall’s new global image Achieved a global record of 53% in Lucky Strike brand preference Peru’s leading CPG company. Annual Revenue: 1.2B USD From New Categories Brand Manager to Personal Care Sr. Brand Manager Responsible for the development and management of a new shampoo brand. share (Source: Latin Panel) Exceeded sales objectives during a 3 month Trade Marketing stage Planned Anua’s 2 year innovation pipeline Branch of Unilever PLC. Annual revenue in Peru: 100M USD From Management Trainee to Brand Manager Responsible for the Personal Care category. Supported Sedal (Sunsilk) growth of 18% shar�e of market and 236% in sales Increased consumption and incidence ratios of the deodorant market �20pp (‘02-’03) �Attained 254% growth for Dove soap in 2002, and launched cross- category initiatives 4 month stage in Unilever Bolivia, r�esulting in 10% growth in Personal Care categories EDUCATION IIT Institute of Design Chicago, USA – Fall 2011 M. of Design Methods: Strategy, Research and Business Design PUC Peru Lima, Peru - 2000 Bachelor in Business Administration - Top 10  LANGUAGES Portuguese (intermediate) AWARDS, COURSES & MORE Speaker at: Productized - Lisbon 2015 Prosieben Startups - Berlin 2015 IE B-School - Madrid 2014 Explorers Festival - Lisbon 2013 Guest / Associate Professor: Design Research, UEM 2016 Negotiation Workshop - Cambridge Consulting 2009 Unilever Academy 2001 - 2003: Competencies Course - México Marketing Foundation: Inspiring Insight, Action & Brands: Buenos Aires and São Paulo Co-author of the winning project of the Social Responsibility Projects. Contest among University Students, 2000 Hobbies and Interests Wars, swimming, biking, cooking, reading