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New Year Greeting by Hiromi Tagawa Chairman of JATA


2020 the Beginning of New ExchangesJATA20-001January 1st 2020Happy New YearIn 2019 the Japanese overseas travel continue to grow and reach the elusive goal of 20 million travelers which the travel ind

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Document on Subject : "New Year Greeting by Hiromi Tagawa Chairman of JATA"— Transcript:

1 New Year Greeting by Hiromi Tagawa, Chai
New Year Greeting by Hiromi Tagawa, Chairman of JATA “ 2020, the Beginning of New Exchanges ” JATA20 - 00 1 January 1 st , 20 20 Happy New Year! In 2019, the Japanese overseas travel continue to grow and reach the elusive goal of 20 million travelers which the travel industry had pursued for years. Visa waiver programs and other governmental p olicies stimulated this growth of the inbound travel to Japan, which in turn led to an increase in th e air route. This business environment allows us to aim at the next goal: 60 million exchange travelers. Last year, thanks to the Rugby W orld Cup, the international exchange in local areas gained momentum. At Tourism EXPO Japan 2019, which took place in Osaka, exhibitors and performers from 100 countries and regions attracted over 150,000 visitors to the exhibition. This year’s Tokyo Olympi cs and Paralympics will welcome participants and guests from even more parts of the world. The World EXPO 2025 will open its doors in Osaka, positioning the coming decade as the “Decade of New Exchanges” and the year 2020 will be the first one of this rema rkable period. The number of international visitors reached 1.4 billion. As the travel market continued to mature, the demand for experience - based tours has reshaped travel. The digital technology has increased convenience through the personalization of i nformation acquisition, reservations, payments, and travel experiences. Against this background, by consistently offering “new styles of travel”, the travel industry will drive innovation in the tourism sector. At present, tourism accounts for more than 10% of the world’s GDP and employment. As an industry, we will continue to work to achieve the sustainable development goals set by UNWTO. In order to continue our leadership role in the “Decade of New Exchanges”, we will work for the recovery of the regi ons hit by natural disasters in recent years and will further concentrate on promoting peace through expanding international exchanges. We are looking forward to receiving our distinguished partners’ advice and support. For inquiries: Jap an Association of Travel Agents Public Relations Office TEL : 03 - 3592 - 1244 Re-energizing Japan and the world through the power of travel January 1, 202 A year ago, in 2019, the number of foreign visitors to Japan and the number of Japanese overseas tourists both reached record highs. The New Coronavirus spread around the world when the public and private sectors were working together to promote international exchange and achieve further growth in Japanese tourism. Travel and tourism stopped, the world changed completely in a blink of the eye. JATA asked the government to "support the industry’s survival, help to ease the nation’s self-restraint, and implement measures for the recovery of large-scale demand." This request led to some first-ever special measures and an extension of employment adjustment subsidies, implementation of Go To Travel Campaign, and other initiatives. In addition, we held the "Tourism EXPO Japan in Okinawa" while implementing all possible measures against infection Tourism supports the world's employment and economy, promotes mutual understanding and creates a culture of tolerance among people regardless of national borders. The coronavirus crisis reaffirmed this indispensable role of our industry. To fulfill this role, we must continue to develop The year 2021 will be a major turning point for the travel industry. Instead of making the Go To Travel Campaign a temporary economic measure, we must consider the next step that will lead to the development of the travel industry. In addition, in order to resume international exchange, we need to develop and introduce both inbound and outbound strategies. Furthermore, JATA must The Tokyo 2020 Olympic and Paralympic Games will be held this summer. People from more than 200 countries and regions will visit Japan. The Olympics are a big sporting event but much more than that, this year’s games will be the turning point for our whole industry to trigger the resumption of international travel exchange. It is important, however, that the travelers should work with the travel companies so that we can all together build and establish a “new style of travel” which will ensure the safety and security of both the customers and the travel and tourism industry employees. Then, we can once again polish the planning and product-presentation skills which the travel and tourism industry professionals have acquired and developed over decades of hard work. Let’s do our best and take this path together and, through collaboration and partnership, create For inquiries: Japan Association of Travel Agents PubliRelations Office TEL Re-energizing Japan and the world through the power of travel January 1, 202 A year ago, in 2019, the number of foreign visitors to Japan and the number of Japanese overseas tourists both reached record highs. The New Coronavirus spread around the world when the public and private sectors were working together to promote international exchange and achieve further growth in Japanese tourism. Travel and tourism stopped, the world changed completely in a blink of the eye. JATA asked the government to "support the industry’s survival, help to ease the nation’s self-restraint, and implement measures for the recovery of large-scale demand." This request led to some first-ever special measures and an extension of employment adjustment subsidies, implementation of Go To Travel Campaign, and other initiatives. In addition, we held the "Tourism EXPO Japan in Okinawa" while implementing all possible measures against infection spread during the event. As a Tourism supports the world's employment and economy, promotes mutual understanding and creates a culture of tolerance among people regardless of national borders. The coronavirus crisis reaffirmed this indispensable role of our To fulfill this role, we must continue to develop sustainable tourism and enrich people's hearts and lives.The year 2021 will be a major turning point for the travel industry. Instead of making the Go To Travel Campaign a temporary economic measure, we must consider the next step that will lead to the development of the travel industry. addition, in order to resume international exchange, we need to develop and introduce both inbound and outbound Furthermore, JATA must fulfill its leadership role by taking a step forward. The Tokyo 2020 Olympic and Paralympic Games will be held this summer. People from more than 200 countries and regions will visit Japan. The Olympics are a big sporting event but much more than that, this year’s games will be the turning point for our whole industry to trigger the resumption of international travel exchange. It is important, however, that the travelers should work with the travel companies so that we can all together build and establish a “new style of travel” which will ensure the safety and security of both the customers and the travel and tourism industry employees. Then, we can once again polish the planning and product-presentation skills which the travel and tourism industry professionals have acquired and developed over decades of hard work. Let’s do our best and take this path together and, through collaboration and partnership, create products with new added valueh the power of AssociatioTravAgents PubliRelations OffiTEL Re-energizing Japan and the world through the power of travel January 1, 202 A year ago, in 2019, the number of foreign visitors to Japan and the number of Japanese overseas tourists both reached record highs. The New Coronavirus spread around the world when the public and private sectors were working together to promote international exchange and achieve further growth in Japanese tourism. Travel and tourism stopped, the world changed completely in a blink of the eye. JATA asked the government to "support the industry’s survival, help to ease the nation’s self-restraint, and implement measures for the recovery of large-scale demand." This request led to some first-ever special measures and an extension of employment adjustment subsidies, implementation of Go To Travel Campaign, and other initiatives. In addition, we held the "Tourism EXPO Japan in Okinawa" while implementing all possible measures against infection spread during the event. As a Tourism supports the world's employment and economy, promotes mutual understanding and creates a culture of tolerance among people regardless of national borders. The coronavirus crisis reaffirmedthis indispensable role of our To fulfill this role, we must continue to develop sustainable tourism and enrich people's hearts and lives.The year 2021 will be a major turning point for the travel industry. Instead of making the Go To Travel Campaign a temporary economic measure, we must consider the next step that will lead to thedevelopment of the travel industry. addition, in order to resume international exchange, we need to develop and introduce both inbound and outbound Furthermore, JATA must fulfill its leadership role by taking a step forward. will be held this are a sporting event than that, turning point for our work with so that can all together both the and the once again of hard work. do our best and For inquiries: Japan Association of Travel Agents Public Relations Office Re-energizing Japan and the world through the power of travel January 1, 202 A year ago, in 2019, the number of foreign visitors to Japan and the number of Japanese overseas tourists both reached record highs. The New Coronavirus spread around the world when the public and private sectors were working together to promote international exchange and achieve further growth in Japanese tourism. Travel and tourism stopped, the world changed completely in a blink of the eye. JATA asked the government to "support the industry’s survival, help to ease the nation’s self-restraint, and implement measures for the recovery of large-scale demand." This request led to some first-ever special measures and an extension of employment adjustment subsidies, implementation of Go To Travel Campaign, and other initiatives. In addition, we held the "Tourism EXPO Japan in Okinawa" while implementing all possible measures against infection spread during the event. As a Tourism supports the world's employment and economy, promotes mutual understanding and creates a culture of tolerance among people regardless of national borders. The coronavirus crisis reaffirmedthis indispensable role of our To fulfill this role, we must continue to develop sustainable tourism and enrich people's hearts and lives.The year 2021 will be a major turning point for the travel industry. Instead of making the Go To Travel Campaign a temporary economic measure, we must consider the next step that will lead to thedevelopment of the travel industry. addition, in order to resume international exchange, we need to develop and introduce both inbound and outbound Furthermore, JATA must fulfill its leadership role by taking a step forward. will be are a than that, turning point work with so that both the once again work. do our For inquiries: Japan Association of Travel Agents Public Relations Office Re-energizing Japan and the world through the power of travel -0011, 202 A year ago, in 2019, the number of foreign visitors to Japan and the number of Japanese overseas tourists both reached record highs. The New Coronavirus spread around the world when the public and private sectors were working together to promote international exchange and achieve further growth in Japanese tourism. Travel and tourism stopped, the world changed completely in a blink of the eye. JATA asked the government to "support the industry’s survival, help to ease the nation’s self-restraint, and implement measures for the recovery of large-scale demand." This request led to some first-ever special measures and an extension of employment adjustment subsidies, implementation of Go To Travel Campaign, and other initiatives. In addition, we held the "Tourism EXPO Japan in Okinawa" while implementing all possible measures against infection spread during the event. As a Tourism supports the world's employment and economy, promotes mutual understanding and creates a culture of tolerance among people regardless of national borders. The coronavirus crisis reaffirmedthis indispensable role of our To fulfill this role, we must continue to develop sustainable tourism and enrich people's hearts and lives.The year 2021 will be a major turning point for the travel industry. Instead of making the Go To Travel Campaign a temporary economic measure, we must consider the next step that will lead to thedevelopment of the travel industry. addition, in order to resume international exchange, we need to develop and introduce both inbound and outbound Furthermore, JATA must fulfill its leadership role by taking a step forward. will be are a than that, turning point work with so that both the once again work. do our For inquiries: Japan Association of Travel Agents Public Relations Office -0011, 202 A year ago, in 2019, the number of foreign visitors to Japan and the number of Japanese overseas tourists both reached record highs. The New Coronavirus spread around the world when the public and private sectors were working together to promote international exchange and achieve further growth in Japanese tourism. Travel and tourism stopped, the world changed completely in a blink of the eye. JATA asked the government to "support the industry’s survival, help to ease the nation’s self-restraint, and implement measures for the recovery of large-scale demand." This request led to some first-ever special measures and an extension of employment adjustment subsidies, implementation of Go To Travel Campaign, and other initiatives. In addition, we held the "Tourism EXPO Japan in Okinawa" while implementing all possible measures against infection spread during the event. As a Tourism supports the world's employment and economy, promotes mutual understanding and creates a culture of tolerance among people regardless of national borders. The coronavirus crisis reaffirmedthis indispensable role of our To fulfill this role, we must continue to develop sustainable tourism and enrich people's hearts and lives.The year 2021 will be a major turning point for the travel industry. Instead of making the Go To Travel Campaign a temporary economic measure, we must consider the next step that will lead to thedevelopment of the travel industry. addition, in order to resume international exchange, we need to develop and introduce both inbound and outbound Furthermore, JATA must fulfill its leadership role by taking a step forward. will be are a than that, turning point work with so that both the once again work. do our For inquiries: Japan Association of Travel Agents Public Relations Office