me wwwruhrseonet Michael Braems Freelancer Online Marketing AdWords Specialist What is Online Marketing a form of marketing and advertising which uses the Internet to deliver promotional ID: 130129
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Slide1
About me:
www.ruhrseo.net
Michael
Braems
Freelancer Online Marketing
AdWords
SpecialistSlide2
What is Online Marketing?
a form of marketing and advertising which uses the Internet to deliver promotional
marketing messages to consumersSlide3
Search EnginesSlide4
Offline vs OnlineSlide5
Offline vs Online
RadioTelevisionBillboardsNewspaper
MagazinesCataloguesBrochures
Search Engine Optimization
Google Advertising
Content Marketing
Mobile Marketing
E-Shops
E-Mail Marketing
Social
Media
Traditional Marketing
Online MarketingSlide6
Benefits of Online Marketing
Lower Operation Cost
Free listings in many
business
directories
, PPC –
payment
is
based
on real
Clicks
..
In 2014, Brian Carter posted this graph on
Moz
comparing the average costs to reach 1,000 people.
Tracking
Results
Conversion
is easy to measure,
information about clicks
, visits and
sales
,
can
calculate the exact ROI ( Return On Investment)
Demographic TargetingDetermining your target group is much more precise online.
Global Marketing24/7, from all countries
Long Term
Exposure
Continuous
process
,
you
can
stay
visible
for
a
long
periodSlide7
Your Website
Choose a domain name comprised of keywords that are relevant to your company or business.
Add a
blog
to
your
website
Use relevant keywords naturally throughout your website
Allow
users to subscribe to newsletters and blog posts on your website.Slide8
KeywordsGoogle Auto
Suggest
Wordclouds
like www.tagxedo.com
Check on Google Trends
www.google.com/trends/
Use
Keywordplanner
from
Google AdWords
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Keyword ResearchSlide9
Search Engine Optimization - SEO
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.Slide10
OnPage - SEO
Content of Page:Good content must supply a demand and must be
linkable.Title Tag
Shown on top of
the
browser
– SERP –
External
Websites
URL
Smart internal
linking
http://
www.dmoz.org/Computers/Multimedia/Services
http://www.imdb.com/title/tt0468569/
Image alt
text
Image Search –
can
contain relevant KeywordsSlide11
OffPage - SEO
Link buildingLink
building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
! Quality
over
Quantity
!Slide12
Tips for Linkbuilding
via TwitterSlide13
OffPage - SEO
Social Signalsvisible activity or actions taken by other people on a given subject.Slide14Slide15
OffPage - SEO
Rich Snippetsdisplays additional data from other pages about the resources being displayed in the search result.Slide16
Analyse your SEO Setting
Free Online tools
https://www.woorank.com/http://seositecheckup.com/
http://www.seorobotics.org/Slide17
Web Analytic Tools
Without a good analytics system, your web business is flying blind.Slide18
Google AnalyticsWHAT
- Visitor Data
WHYMarketing
CampaignsUsability
Budget
Installation
Easy
Step
by
Step
Sign
up
Tracking Code
ABC Model
Acquisition
Behaviour
Conversions
MORE
Audience
Real time
Customisation
Anything
!Slide19
Google Webmaster Tool
Access to search statistics on Google
Latest data regarding incoming links and internal links
Sends notification if your site has any crawl errors
Shows you keywords you are targeting and how effective they are
Insights into
crawling
and indexing activity on the siteSlide20
Advertising
Google AdWordsSlide21
Google AdWordsAdWords
is Googles online Advertising plattform,
that can help
you
to
drive
interessted
people
to
your
website
The
way it
works
People use keywords (or search terms) to search for specific products or services
If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search resultsWhen people click on your ad, they’ll go to your website to learn more or buySlide22
Google AdWordsSlide23
Advertising
Google AdWords
Facebook AdsSlide24
Facebook Adverts
TargetingIs not
based on „Cookies“, you
can choose
your
audience
by
Location
Demographics
Interests
Behaviours
ConnectionsSlide25
Facebook Adverts
How people see
the Ads
Facebook Adverts are shown along with stories from family and friends, and other information that matters to people. Slide26
Facebook Adverts
ReportingFacebook Adverts reports, how many people you reach and how to fine-tune adverts to make them even better. Slide27
Facebook Adverts
TargetingIs not
based on „Cookies“, you
can choose
your
audience
by
Location
Demographics
Interests
Behaviours
ConnectionsSlide28
E-Mail MarketingEmail Marketing is using email to distribute your marketing messages.
Most popular is growing your own list, for example a newsletter, and sending emails to the list containing tips along with things subscribers might be interested in buying
AdWords or FB Campaigne
LandingPage(
keyword
optimized
)
Thank
You
P
age
(
with
mini offers)
EmailDouble-Opt-In
Aut. Emails (AIDA)
Salespage
Order form
Common
mistake
!Slide29
Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.Slide30
Example for Affiliate
SiteSlide31
Affiliate Programm from AmazonSlide32
Thank You!!
Remember the Online Marketing Workshop 24.08 – 26.08