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Understanding Twitter Twitter is like a cocktail Understanding Twitter Twitter is like a cocktail

Understanding Twitter Twitter is like a cocktail - PowerPoint Presentation

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Uploaded On 2018-09-16

Understanding Twitter Twitter is like a cocktail - PPT Presentation

p arty Understanding Twitter Twitter is all about building relationships Understanding Twitter Start with a personal account Understanding Twitter When in Rome Learn the language ID: 667354

build relationship understanding twitter relationship build twitter understanding audience amp content goals measure success lists great find objectives search

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Presentation Transcript

Slide1
Slide2

Understanding TwitterSlide3

Twitter is like a cocktail

p

arty

Understanding TwitterSlide4

Twitter is all about building

relationships

Understanding TwitterSlide5

Start with a

personal

account

Understanding TwitterSlide6

When in Rome… Learn

the

language

Understanding TwitterSlide7

Tips for creating your

business account

Understanding TwitterSlide8

Strategically EngageSlide9

Your strategy should

answer

these questions…

Strategically

Engage

What are your goals & objectives?

How will you measure success

?

Who do you want to build a relationship with?

How will you build the relationship?Slide10

What Are Your Goals & Objectives?Slide11

Social media without

goals

is like working blindfolded

What Are Your Goals & Objectives?Slide12

How Will You Measure Success?Slide13

Tie goals to

metrics

to measure success

How Will You Measure Success?Slide14

Tools used to

track metrics

How Will You Measure Success?

Hootsuite

Buffer

TrueSocialMetrics

Twitter Lists

Google Analytics

eCommerce

In-storeSlide15

Who Do You Want to Build a Relationship With?Slide16

Know thy

audience

Who Do You Want to Build a Relationship With?Slide17

Segment

your audience with Twitter lists

Who Do You Want to Build a Relationship With?Slide18

Create

a Twitter list

Who Do You Want to Build a Relationship With?Slide19

Create

a Twitter list

Who Do You Want to Build a Relationship With?Slide20

Find your

audience with Twitter search

Who Do You Want to Build a Relationship With?

https://twitter.com/search-advancedSlide21

Use

keywords

to find your audience

Who Do You Want to Build a Relationship With?

https://twitter.com/search-advancedSlide22

Add your

audience to Twitter lists

Who Do You Want to Build a Relationship With?Slide23

Look at your

competition/industry

leaders

Who Do You Want to Build a Relationship With?Slide24

How Will You Build the Relationship?Slide25

Follow the

rule of thirds

How Will You Build the Relationship?Slide26

Share great content that is

RITE

How Will You Build the Relationship?Slide27

Determine your

voice: quirky & snarky?

How Will You Build the Relationship?Slide28

Determine your

voice: educational?

How Will You Build the Relationship?Slide29

Find

great content to share

How Will You Build the Relationship?Slide30

Use

Hootsuite to monitor Twitter lists

How Will You Build the Relationship?Slide31

Use

Hootsuite to monitor keyword searches

How Will You Build the Relationship?Slide32

Retweet

great content & your audience

Great brand mentions…

Relevant content…

How Will You Build the Relationship?Slide33

Join

Twitter Chats

How Will You Build the Relationship?Slide34

#Hashtags

... use sparingly

How Will You Build the Relationship?

#if #you #hashtag #every #word

#you #will #annoy & #lose #followersSlide35

When

should you share

How Will You Build the Relationship?Slide36

Schedule

content with caution

How Will You Build the Relationship?Slide37

Content scheduling

tools

How Will You Build the Relationship?

VS.Slide38