p arty Understanding Twitter Twitter is all about building relationships Understanding Twitter Start with a personal account Understanding Twitter When in Rome Learn the language ID: 667354
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Slide1Slide2
Understanding TwitterSlide3
Twitter is like a cocktail
p
arty
Understanding TwitterSlide4
Twitter is all about building
relationships
Understanding TwitterSlide5
Start with a
personal
account
Understanding TwitterSlide6
When in Rome… Learn
the
language
Understanding TwitterSlide7
Tips for creating your
business account
Understanding TwitterSlide8
Strategically EngageSlide9
Your strategy should
answer
these questions…
Strategically
Engage
What are your goals & objectives?
How will you measure success
?
Who do you want to build a relationship with?
How will you build the relationship?Slide10
What Are Your Goals & Objectives?Slide11
Social media without
goals
is like working blindfolded
What Are Your Goals & Objectives?Slide12
How Will You Measure Success?Slide13
Tie goals to
metrics
to measure success
How Will You Measure Success?Slide14
Tools used to
track metrics
How Will You Measure Success?
Hootsuite
Buffer
TrueSocialMetrics
Twitter Lists
Google Analytics
eCommerce
In-storeSlide15
Who Do You Want to Build a Relationship With?Slide16
Know thy
audience
Who Do You Want to Build a Relationship With?Slide17
Segment
your audience with Twitter lists
Who Do You Want to Build a Relationship With?Slide18
Create
a Twitter list
Who Do You Want to Build a Relationship With?Slide19
Create
a Twitter list
Who Do You Want to Build a Relationship With?Slide20
Find your
audience with Twitter search
Who Do You Want to Build a Relationship With?
https://twitter.com/search-advancedSlide21
Use
keywords
to find your audience
Who Do You Want to Build a Relationship With?
https://twitter.com/search-advancedSlide22
Add your
audience to Twitter lists
Who Do You Want to Build a Relationship With?Slide23
Look at your
competition/industry
leaders
Who Do You Want to Build a Relationship With?Slide24
How Will You Build the Relationship?Slide25
Follow the
rule of thirds
How Will You Build the Relationship?Slide26
Share great content that is
RITE
How Will You Build the Relationship?Slide27
Determine your
voice: quirky & snarky?
How Will You Build the Relationship?Slide28
Determine your
voice: educational?
How Will You Build the Relationship?Slide29
Find
great content to share
How Will You Build the Relationship?Slide30
Use
Hootsuite to monitor Twitter lists
How Will You Build the Relationship?Slide31
Use
Hootsuite to monitor keyword searches
How Will You Build the Relationship?Slide32
Retweet
great content & your audience
Great brand mentions…
Relevant content…
How Will You Build the Relationship?Slide33
Join
Twitter Chats
How Will You Build the Relationship?Slide34
#Hashtags
... use sparingly
How Will You Build the Relationship?
#if #you #hashtag #every #word
#you #will #annoy & #lose #followersSlide35
When
should you share
How Will You Build the Relationship?Slide36
Schedule
content with caution
How Will You Build the Relationship?Slide37
Content scheduling
tools
How Will You Build the Relationship?
VS.Slide38