Company and Marketing Strategy: Partnering to

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Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Dr. Ali Ghufran Marketing-1 (BUS 221) Fall Semester Week 4 - 5 Date 20-2410 27-31102024 Marketing: An Introduction Fifteenth Edition

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Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Dr. Ali Ghufran
Marketing-1 (BUS 221)
Fall Semester
Week 4 - 5
Date 20-24/10 – 27-31/10/2024<br>
02
Marketing: An Introduction Fifteenth Edition Chapter 02 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Copyright © 2023 Pearson Education, Ltd. All Rights Reserved<br>
03
Objectives Outline (1 of 2) 2.1 Explain company-wide strategic planning and its four steps.
2.2 Discuss how to design business portfolios and develop growth strategies.
2.3 Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value.<br>