KURKURE MAKING and ITS BUSINESS PepsiCo, Inc. is
Description: KURKURE MAKING and ITS BUSINESS PepsiCo, Inc. is an American Multinational food, snack and beverage corporation, which entered in India in 1989. PepsiCo has interest in the manufacturing ,marketing and distribution of grain based products .
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slide1. KURKURE MAKING
and
ITS BUSINESS<br>
slide2. PepsiCo, Inc. is an American Multinational food, snack and beverage corporation, which entered in India in 1989.
PepsiCo has interest in the manufacturing ,marketing and distribution of grain based products .
PepsiCo’s growth in India has been guided by ‘performance with purpose’.
PepsiCo's snack portfolio began in 1999 with the local invention called “kurkure.” ABOUT PEPSICO<br>
slide3. KURKURE MAKING INTRODUCTION
Kurkure is a brand of corn puffs produced and developed by PepsiCo India. It is named after Hindi word called ‘crunchy’ or ‘crispy’. It is developed entirely in India. It was launched in the year 1999 as ‘Lehar kurkure.’ Even after this much of time, it is considered as the most wanted snacks by people all around. It is preferred by people of all ages and are liked by all. Apart from being consumed in its original form. It is preferred in different other ways such as kurkure salad, kurkure momos, kurkure bhel etc.<br>
slide4. Important ingredients includes:
Kurkure is made from corn meal, rice meal, edible vegetable oil (palm oil), gram meal, spices, condiments, salt, sugar, tartaric, milk solids.
Also, it contains flavor (natural and nature identical flavoring substances). IMPORTANT INGREDIENTS FLAVOURS :
Naughty Tomato
Puff corn (Yummy Cheese)
Monster Paws
Hyderabadi Hungama
Lemon pickle
Zig Zag
Puff Corn
Corn Cups
Solid Masti
Butter Masti
Kurkure triangles
Multigrain
Masala Munch
Green chutney etc.<br>
slide5. DESCRIPTION OF KURKURE MACHINE Kurkure Making Machines are used to produce Kurkure from the corn flour. With the help of this machine the work of Mixing, Grinding, heating and packaging completes in a very short span. An extra remote for handling the device is attached in the machine, so that one can control its speed while operating the machine. FEATURES OF KURKURE MAKING MACHINE -Continues cooking food extruder. -Raw material mixer -Grain puff machine/ extrusion -Fryer batch type -Seasoning drum -Packing section.<br>
slide6. KURKURE MARKET ANALYSIS Seeing current market rates of kurkure we can say that it starts with Rupees 5 and seeing the market trend we can analyze that the lower entry price points accounts for a majority of sale for its wider accessebility amongst the consumers and always in high demand. In the current scenario kurkure is being sold by majority of participants such as haldirams, Balaji, ITC, parle etc. MANUFACTURING PROCESS
In the mixer the raw materials are mixed and brought to the desired moisture level. The mix is then transferred to the extruder hopper; a level indicator ensures that the extruder does not run empty. In the extruder the raw materials are pressed through a die using high-pressure build-up by the screw and high temperature created by shear between sleeve and screw. The pressure drop at the die causes the snack to expand and the face cutters set the desired snack length and mass. After extrusion the snacks are fried for extra crispness and for shelf-life. They are then coated with oil, and then with flavor powder. Coating takes place in the rotating coating drum. Now the snacks are ready to be packed; this is best done immediately.<br>
slide7. Machinery and equipments required
Cost of Kurkure Making Machine – 3,50,000 + GST
Input of machine 25-28 Kg/perHour depends upon material & filter.
Land &Building required:
Land required 250-300 Square Feet (approx.) Approximate rent for the same is5000-6000 per Month.
Labour Requirement:
3-4 Manpower are required for the Kurkure Making process. Includes:
1-2 skilled Labour 2 Unskilled Labour
Break Even Point:
Break-even point of the machine =2,28,317 Packets
Company should operate at minimum 13% of Production capacity to cover its costs (variable + Fixed)<br>
slide8. MANUFACTURING PROCESS OF KURKURE<br>
slide9. Kurkure business license/registration
Obtain the GST registration is must to carry out business of kurkure
Fire/ Pollution Registration as required.
Choice of a Brand Name of the product and secure the name with Trademark if required.
FSSAI license to ensure that the food prepared, packed, sold operated by the business organization is up to the quality standards as arranged by FSSAI.
As an Aatmnirbhar Sena we are doing our best to help the industrialists and the entrepreneurs in enabling them to have an easy access to registration processes of their company and also helps them in obtaining FSSAI license without which no food related business can proceed further. Acquiring license and permits for the business entities is the need of the hour and skating through the radar would only lead the entrepreneurs to a wide variety of risks including legal liability and fine. We are working out of the plate to guide the budding entrepreneurs of the risk involved in the business and the need to fulfill the basic components of business registration for the smooth running of the business.<br>
slide10. STEPS INVOLVED IN FSSAI REGISTRATION<br>
slide11. GOVERNMENT SCHEMES Government of India has also taken a step ahead in this regard to encourage various small sectors and private sectors by launching several schemes such as: MUDRA Scheme-Under this scheme the agency was setup to refinance and develop micro units across the country. It extends funding to non-corporate small business sector.
Aatmnirbhar Bharat Scheme- Free collateral loans to MSME’s and other stressed sectors .
Coir Vikas Yojna- It encourages various activities like skill development, up gradation and modernization of industries , Promoting domestic as well as export market.
National Manufacturing Competitiveness program-
It facilitates technology up gradation by providing 15% upfront capital subsidy.
Entrepreneurship and skill development program-organized to nurture the talent of youth by enlightening them on various aspects of industrial activity required for setting up small industries.
Marketing promotion schemes-to develop domestic markets and promotion of new market access initiatives.<br>
slide15. PROFITABILITY STATEMEMNT<br>
slide16. Kurkure is introducing a new vision :
Be the global leader in convenient foods and beverages by Winning with Purpose.<br>
slide17. CONCLUSION Beverages and food major PepsiCo is taking the brand kurkure to more geographies.
Kurkure is willing to double its business in next five years as per the sources. As part of its global expansion of brand Kurkure, PepsiCo would follow a mix strategy of local manufacturing and export from India, depending on the scale. The company is also reinvigorating Kurkure with power grains that cater to the rising trend of consumers looking for tasty yet guilt free everyday snacking options.
Presently, Kurkure is a Rs 1,000 crore brand and is still aiming high. This is indeed a great opportunity for all those who are willing to join the hands and take it to next level.<br>
and
ITS BUSINESS<br>
slide2. PepsiCo, Inc. is an American Multinational food, snack and beverage corporation, which entered in India in 1989.
PepsiCo has interest in the manufacturing ,marketing and distribution of grain based products .
PepsiCo’s growth in India has been guided by ‘performance with purpose’.
PepsiCo's snack portfolio began in 1999 with the local invention called “kurkure.” ABOUT PEPSICO<br>
slide3. KURKURE MAKING INTRODUCTION
Kurkure is a brand of corn puffs produced and developed by PepsiCo India. It is named after Hindi word called ‘crunchy’ or ‘crispy’. It is developed entirely in India. It was launched in the year 1999 as ‘Lehar kurkure.’ Even after this much of time, it is considered as the most wanted snacks by people all around. It is preferred by people of all ages and are liked by all. Apart from being consumed in its original form. It is preferred in different other ways such as kurkure salad, kurkure momos, kurkure bhel etc.<br>
slide4. Important ingredients includes:
Kurkure is made from corn meal, rice meal, edible vegetable oil (palm oil), gram meal, spices, condiments, salt, sugar, tartaric, milk solids.
Also, it contains flavor (natural and nature identical flavoring substances). IMPORTANT INGREDIENTS FLAVOURS :
Naughty Tomato
Puff corn (Yummy Cheese)
Monster Paws
Hyderabadi Hungama
Lemon pickle
Zig Zag
Puff Corn
Corn Cups
Solid Masti
Butter Masti
Kurkure triangles
Multigrain
Masala Munch
Green chutney etc.<br>
slide5. DESCRIPTION OF KURKURE MACHINE Kurkure Making Machines are used to produce Kurkure from the corn flour. With the help of this machine the work of Mixing, Grinding, heating and packaging completes in a very short span. An extra remote for handling the device is attached in the machine, so that one can control its speed while operating the machine. FEATURES OF KURKURE MAKING MACHINE -Continues cooking food extruder. -Raw material mixer -Grain puff machine/ extrusion -Fryer batch type -Seasoning drum -Packing section.<br>
slide6. KURKURE MARKET ANALYSIS Seeing current market rates of kurkure we can say that it starts with Rupees 5 and seeing the market trend we can analyze that the lower entry price points accounts for a majority of sale for its wider accessebility amongst the consumers and always in high demand. In the current scenario kurkure is being sold by majority of participants such as haldirams, Balaji, ITC, parle etc. MANUFACTURING PROCESS
In the mixer the raw materials are mixed and brought to the desired moisture level. The mix is then transferred to the extruder hopper; a level indicator ensures that the extruder does not run empty. In the extruder the raw materials are pressed through a die using high-pressure build-up by the screw and high temperature created by shear between sleeve and screw. The pressure drop at the die causes the snack to expand and the face cutters set the desired snack length and mass. After extrusion the snacks are fried for extra crispness and for shelf-life. They are then coated with oil, and then with flavor powder. Coating takes place in the rotating coating drum. Now the snacks are ready to be packed; this is best done immediately.<br>
slide7. Machinery and equipments required
Cost of Kurkure Making Machine – 3,50,000 + GST
Input of machine 25-28 Kg/perHour depends upon material & filter.
Land &Building required:
Land required 250-300 Square Feet (approx.) Approximate rent for the same is5000-6000 per Month.
Labour Requirement:
3-4 Manpower are required for the Kurkure Making process. Includes:
1-2 skilled Labour 2 Unskilled Labour
Break Even Point:
Break-even point of the machine =2,28,317 Packets
Company should operate at minimum 13% of Production capacity to cover its costs (variable + Fixed)<br>
slide8. MANUFACTURING PROCESS OF KURKURE<br>
slide9. Kurkure business license/registration
Obtain the GST registration is must to carry out business of kurkure
Fire/ Pollution Registration as required.
Choice of a Brand Name of the product and secure the name with Trademark if required.
FSSAI license to ensure that the food prepared, packed, sold operated by the business organization is up to the quality standards as arranged by FSSAI.
As an Aatmnirbhar Sena we are doing our best to help the industrialists and the entrepreneurs in enabling them to have an easy access to registration processes of their company and also helps them in obtaining FSSAI license without which no food related business can proceed further. Acquiring license and permits for the business entities is the need of the hour and skating through the radar would only lead the entrepreneurs to a wide variety of risks including legal liability and fine. We are working out of the plate to guide the budding entrepreneurs of the risk involved in the business and the need to fulfill the basic components of business registration for the smooth running of the business.<br>
slide10. STEPS INVOLVED IN FSSAI REGISTRATION<br>
slide11. GOVERNMENT SCHEMES Government of India has also taken a step ahead in this regard to encourage various small sectors and private sectors by launching several schemes such as: MUDRA Scheme-Under this scheme the agency was setup to refinance and develop micro units across the country. It extends funding to non-corporate small business sector.
Aatmnirbhar Bharat Scheme- Free collateral loans to MSME’s and other stressed sectors .
Coir Vikas Yojna- It encourages various activities like skill development, up gradation and modernization of industries , Promoting domestic as well as export market.
National Manufacturing Competitiveness program-
It facilitates technology up gradation by providing 15% upfront capital subsidy.
Entrepreneurship and skill development program-organized to nurture the talent of youth by enlightening them on various aspects of industrial activity required for setting up small industries.
Marketing promotion schemes-to develop domestic markets and promotion of new market access initiatives.<br>
slide15. PROFITABILITY STATEMEMNT<br>
slide16. Kurkure is introducing a new vision :
Be the global leader in convenient foods and beverages by Winning with Purpose.<br>
slide17. CONCLUSION Beverages and food major PepsiCo is taking the brand kurkure to more geographies.
Kurkure is willing to double its business in next five years as per the sources. As part of its global expansion of brand Kurkure, PepsiCo would follow a mix strategy of local manufacturing and export from India, depending on the scale. The company is also reinvigorating Kurkure with power grains that cater to the rising trend of consumers looking for tasty yet guilt free everyday snacking options.
Presently, Kurkure is a Rs 1,000 crore brand and is still aiming high. This is indeed a great opportunity for all those who are willing to join the hands and take it to next level.<br>